Labeltronix, Southern California’s leading producer of high quality wine, food and consumer product labels, and supplier of on-demand label printers and supplies, celebrates its 20th year in business this month.
The company—which has grown at an annualized rate of 30% in recent years—stakes its reputation on having the highest quality printing in the industry, helping its clients advance their brands, and being an innovator.
To become an industry leader, Labeltronix relies on creativity. Originators of Lean Labeling, Labeltronix has developed a new and innovative way to cost effectively produce top quality labels. This innovative process has proven to give customers a profound payback. Labeltronix also developed “high definition flexo” color printing, a technology that produces photo-quality labels with color producing a “real-life” look—an innovation that comes at no extra cost to the customer. Last year, the company also rolled out its own labeling materials, Arctic Shield and Midnight Vellum.
Founded in Orange, CA by Dan Blair and Eric Shepard, Labeltronix began by selling printers and labeling supplies. Ten years ago, the company bought its first printing press—a bold move to enter the market and compete with printers that have been in the business for 30 to 50 years.
As Labeltronix expanded, it outgrew the Orange facility and relocated in 2011 to a new 50,000-square-foot headquarters not far from Disneyland and Angel stadium. The Labeltronix building is strategically designed to make the labeling process run smoothly, and to inspire creativity among those who visit it for tours or educational seminars on printing and branding.
“We started from scratch. This month will be another record month in manufacturing—a real milestone. Every one of our labels is custom, high-quality and requires fine printing, so great effort and care goes into making them,” says John Trail, Labeltronix president and partner with Shepard and Blair.
Indeed, quality is number one at Labeltronix, which has been a “gold” award winner in the international Flexographic Technical Association awards annually for the past five years. In 2010, Labeltronix earned its ISO 9001:2008 certification, a quality standard designation that it continues to uphold annually.
Labeltronix distinguishes itself by partnering with clients to make them more profitable. “We find Labeltronix to be a teammate, a problem-solver,” says Dennis Stroud, partner and vice president at Plata Wine Partners, a Labeltronix client that produces 50 brands each year. “Some of our label requirements are very, very complex and difficult, but Labeltronix is always up to the task. And that Lean Labeling concept; they practice it, they don’t just preach it.”
“Labeltronix quickly responds to manufacturing outages with experienced personnel to get the job done right. They care about our business relationship and continue to strive for excellence,” says Frank Aloisi, global operations desktop manager at Abbott Vascular Inc., which has been a Labeltronix customer for 15 years.
“Our 20-year milestone is a source of pride, as we have established ourselves as delivering the highest quality in printing in the industry—with only 10 years doing label printing ourselves. It’s also a launching pad, as we plan to ‘innovate forward,’” Trail said.
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