Product Focus: Smart & Active Packaging

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Luminous Beauties

When a package competes for a shopper’s attention, it usually gets the same treatment or environment as its competitors. “When you look down the aisle at your local retailer—be it high-fashion or mass-market—you see lights that hit all the product packaging on shelf at the same angles,” Evelio Mattos, creative director of Design Packaging, observes.

Package designers and brand owners, he adds, can give their packages an advantage—even in this controlled environment. “Specialty finishes create areas of interest on shelf because they interact with light differently,” he explains.

Coatings, he notes, can reflect, refract, cast shadows, sparkle and even absorb light. “These areas of interest on shelf naturally serve to draw potential consumers’ eyes to those areas — bringing more attention to a product,” he says. “And spot coatings interact with both senses — you can’t have it any other way.”

Which senses are these? Touch and sight. Smooth UV coatings bring variety to the texture and gloss of a matte finished paperboard; aqueous coatings lend a bit of luscious to the feeland look of a simple paperboard carton; and novelty coatings make packages visually extraordinary on shelf and take advantage of the naturally raised areas to encourage more interaction when held in a consumer’s hand.

Designers can maximize these effects by pairing spot coatings with other design technologies. “Finishes can be used in tandem with other processes such as embossing or debossing to add depth,” Mattos says. “Contrasting finishes with substrates can create elegant tone-on-tone designs.”

A good example of this is the Chateau Ste Michelle box created by design packaging. The luxury presentation box is made from black paperboard and overprinted with a spot gloss UV coating. “Without the UV coating, the box will look like a monolith,” Mattos admits. “The gloss artwork creates a layered look that breaks up the large expanses of black.”

The packaging is also a good example of why spot coatings are good for more than just shelf impact. Mattos notes that shelf impact is not the No. 1 goal for many luxury clients. “Shelf impact is less important in this category because consumers don’t typically buy luxury off the shelf,” he explains. “In this market, specialty finishes and inks add to the overall experience of the end user. Designers can use them to reinforce the brand’s position within the luxury of prestige market.”

But sometimes the reason to use a specialty coating comes directly from the designer’s muse. When Mattos was working on the Juicy Couture Men’s box, he was inspired by a first-edition Sherlock Holmes book in his personal collection. “I scanned the leather pattern from the book, brought up the contrast and created a pattern from the high points in the scan,” he recalls. “That became the spot UV artwork, and it’s one of my favorite examples of how spot coatings can make a stunning package.”

For all the benefits of working with specialty coatings, Mattos remarks, it still has two big challenges—cost and color consistency. “Because these finishes typically are done off-line, which means they are not done by the same machine as the printing, there are added labor production costs,” he explains. “Their chemical makeup can present yellow or blue overtones that can also impact the colors underneath.”

Maureen McHale, president of McHale Design Inc., adds, “Spot coatings sometimes aren’t necessarily that effective. If you’ve got too much sophistication in the packaging coming from the spot varnish, shoppers might be put off by the packaging because they think it’s too expensive. So it really has to be used with the right kind of product.”

Hyun Park, art director for McHale Design Inc., notes that there’s often a third challenge to working with specialty coatings—technical, because everything from the stock to the coating affects the final outcome. “You’re paying more money for that spot varnish so you want to make sure it’s really shiny and pops,” she explains. “So I recommend using something different from regular paperboard. The paper should have more of a matte finish because if they use regular paper the effect won’t pop.”

Instead, the firm often chooses to use specialty inks for projects instead. For example, it uses a neon green ink for Teenage Mutant Ninja Turtles. “The essence of being able to identify Teenage Mutant Ninja Turtles products in stores starts with that green,” McHale explains.

Park notes that the ink is more expensive compared to the CMYK green but there’s no comparison with the effect. “When you compare the shelf impact with a regular green color—even a PMS screen—the florescent green we use is just so much greater,” Park explains.

McHale and Mattos warn that no matter how great the print effect, specialty inks and coatings should be used thoughtfully. “As fun as they can be, spot coatings and specialty inks still have to serve a purpose and communicate the product and brand message and promise,” Mattos remarks. 

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New website launched for ‘EcoAware moms’






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Posted by Kari Embree, Senior Digital Content Editor — Packaging Digest, 7/22/2013 9:53:05 AM





 

EcoAware carton website

 

Today, more moms are taking steps toward a more eco-friendly lifestyle and are instilling those practices in their children. These “EcoAware Moms” strongly believe in leaving an eco-conscious legacy for their children to carry on.

According to EcoFocus Worldwide’s 2013 EcoFocus Trend Study, nearly three-fourths (73 percent) of women with kids are classified as EcoAware Moms. This group views sustainability from a hands-on point of view and believes there is a very close correlation between personal and environmental health.

In fact, many EcoAware Moms also consider the environmental impact of a product’s package as an important factor that influences their purchasing decision. Consider that: 

–Nearly three fourths (72 percent) believe that choosing products packaged responsibly is a very to extremely important action
–Some 83 percent try to buy products in packaging that is recyclable
–More than half (54 percent) usually or always think about the environmental impact of product packaging before purchasing 

“EcoAware Moms know their eco-friendly lifestyle choices are important in shaping their children’s attitudes as they grow into adulthood,” says Erin Reynolds, Evergreen Packaging’s marketing director. “With this in mind,families can choose product packaging made from renewable resources, such as cartons. Over 70 percent of a carton is made from paper, which comes from a renewable resource-trees.”

In an effort to provide families with information on packaging choices, Evergreen Packaging recently relaunched choosecartons.com, a community dedicated to educating consumers about the benefits and eco-friendly attributes of carton packaging. The website, which offers downloadable children’s activities, sharable tips and eco-facts, and regular Facebook promotions, is a simple, easy-to-access platform for those desiring to live an eco-friendlier lifestyle.

 

Source: Evergreen Packaging

 

 

 

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New website launched for ‘EcoAware moms’






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Posted by Kari Embree, Senior Digital Content Editor — Packaging Digest, 7/22/2013 9:53:05 AM





 

EcoAware carton website

 

Today, more moms are taking steps toward a more eco-friendly lifestyle and are instilling those practices in their children. These “EcoAware Moms” strongly believe in leaving an eco-conscious legacy for their children to carry on.

According to EcoFocus Worldwide’s 2013 EcoFocus Trend Study, nearly three-fourths (73 percent) of women with kids are classified as EcoAware Moms. This group views sustainability from a hands-on point of view and believes there is a very close correlation between personal and environmental health.

In fact, many EcoAware Moms also consider the environmental impact of a product’s package as an important factor that influences their purchasing decision. Consider that: 

–Nearly three fourths (72 percent) believe that choosing products packaged responsibly is a very to extremely important action
–Some 83 percent try to buy products in packaging that is recyclable
–More than half (54 percent) usually or always think about the environmental impact of product packaging before purchasing 

“EcoAware Moms know their eco-friendly lifestyle choices are important in shaping their children’s attitudes as they grow into adulthood,” says Erin Reynolds, Evergreen Packaging’s marketing director. “With this in mind,families can choose product packaging made from renewable resources, such as cartons. Over 70 percent of a carton is made from paper, which comes from a renewable resource-trees.”

In an effort to provide families with information on packaging choices, Evergreen Packaging recently relaunched choosecartons.com, a community dedicated to educating consumers about the benefits and eco-friendly attributes of carton packaging. The website, which offers downloadable children’s activities, sharable tips and eco-facts, and regular Facebook promotions, is a simple, easy-to-access platform for those desiring to live an eco-friendlier lifestyle.

 

Source: Evergreen Packaging

 

 

 

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Source Article from http://www.packagingdigest.com/article/523520-New_website_launched_for_EcoAware_moms_.php?rssid=20538

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New website launched for ‘EcoAware moms’






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Posted by Kari Embree, Senior Digital Content Editor — Packaging Digest, 7/22/2013 9:53:05 AM





 

EcoAware carton website

 

Today, more moms are taking steps toward a more eco-friendly lifestyle and are instilling those practices in their children. These “EcoAware Moms” strongly believe in leaving an eco-conscious legacy for their children to carry on.

According to EcoFocus Worldwide’s 2013 EcoFocus Trend Study, nearly three-fourths (73 percent) of women with kids are classified as EcoAware Moms. This group views sustainability from a hands-on point of view and believes there is a very close correlation between personal and environmental health.

In fact, many EcoAware Moms also consider the environmental impact of a product’s package as an important factor that influences their purchasing decision. Consider that: 

–Nearly three fourths (72 percent) believe that choosing products packaged responsibly is a very to extremely important action
–Some 83 percent try to buy products in packaging that is recyclable
–More than half (54 percent) usually or always think about the environmental impact of product packaging before purchasing 

“EcoAware Moms know their eco-friendly lifestyle choices are important in shaping their children’s attitudes as they grow into adulthood,” says Erin Reynolds, Evergreen Packaging’s marketing director. “With this in mind,families can choose product packaging made from renewable resources, such as cartons. Over 70 percent of a carton is made from paper, which comes from a renewable resource-trees.”

In an effort to provide families with information on packaging choices, Evergreen Packaging recently relaunched choosecartons.com, a community dedicated to educating consumers about the benefits and eco-friendly attributes of carton packaging. The website, which offers downloadable children’s activities, sharable tips and eco-facts, and regular Facebook promotions, is a simple, easy-to-access platform for those desiring to live an eco-friendlier lifestyle.

 

Source: Evergreen Packaging

 

 

 

.

 







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Source Article from http://www.packagingdigest.com/article/523520-New_website_launched_for_EcoAware_moms_.php?rssid=20538

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New website launched for ‘EcoAware moms’






RSS

Reprints/License

Print

Email










Posted by Kari Embree, Senior Digital Content Editor — Packaging Digest, 7/22/2013 9:53:05 AM





 

EcoAware carton website

 

Today, more moms are taking steps toward a more eco-friendly lifestyle and are instilling those practices in their children. These “EcoAware Moms” strongly believe in leaving an eco-conscious legacy for their children to carry on.

According to EcoFocus Worldwide’s 2013 EcoFocus Trend Study, nearly three-fourths (73 percent) of women with kids are classified as EcoAware Moms. This group views sustainability from a hands-on point of view and believes there is a very close correlation between personal and environmental health.

In fact, many EcoAware Moms also consider the environmental impact of a product’s package as an important factor that influences their purchasing decision. Consider that: 

–Nearly three fourths (72 percent) believe that choosing products packaged responsibly is a very to extremely important action
–Some 83 percent try to buy products in packaging that is recyclable
–More than half (54 percent) usually or always think about the environmental impact of product packaging before purchasing 

“EcoAware Moms know their eco-friendly lifestyle choices are important in shaping their children’s attitudes as they grow into adulthood,” says Erin Reynolds, Evergreen Packaging’s marketing director. “With this in mind,families can choose product packaging made from renewable resources, such as cartons. Over 70 percent of a carton is made from paper, which comes from a renewable resource-trees.”

In an effort to provide families with information on packaging choices, Evergreen Packaging recently relaunched choosecartons.com, a community dedicated to educating consumers about the benefits and eco-friendly attributes of carton packaging. The website, which offers downloadable children’s activities, sharable tips and eco-facts, and regular Facebook promotions, is a simple, easy-to-access platform for those desiring to live an eco-friendlier lifestyle.

 

Source: Evergreen Packaging

 

 

 

.

 







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Source Article from http://www.packagingdigest.com/article/523520-New_website_launched_for_EcoAware_moms_.php?rssid=20538

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Luxe Pack New York Announces Dates and New Venue for its 12th Edition at Pier 92 on May 14 – 15, 2014

LUXE PACK NEW YORK, the premier show for creative packaging which attracted a record-breaking 2,894 unique visitors in May, will relocate to Pier 92 for its next edition, May 14-15, 2014.  The new venue will allow all the exhibitors and attractions to be positioned on the same floor.

“We are very proud of LUXE PACK NEW YORK’s tremendous success over the last 11 years. This year, at peak hours the aisles were overflowing with visitors and the seminar room was overcrowded.  The venue has been very popular, however today, we have simply outgrown it. Our goal is to continue to create the best possible environment for our high level exhibitors and visitors to connect. Pier 92 is the ideal space in which to maintain our standard of service as we continue on the path of controlled steady growth,” said Nathalie Grosdidier, executive director, LUXE PACK.

Pier 92, located at 711 12th Avenue (55th Street and the West Side Highway), is a premium exhibition and event space in the heart of midtown Manhattan featuring a column-free space with high ceilings and unlimited views of the Hudson River. It is home to numerous upscale fashion, home and antiques shows.

About LUXE PACK
LUXE PACK NEW YORK debuted in 2003 with 40 exhibitors. Its 2013 edition attracted a record-breaking 2,894 unique visitors (an 11% increase compared to 2012) and showcased 165 exhibitors. Idice Monaco, the organizer of LUXE PACK MONACO and LUXE PACK SHANGHAI, is the parent company of LUXE PACK NY, LLC, the organizer of LUXE PACK NEW YORK. Idice is part of INFOPRO DIGITAL GROUP.  Founded in 1988, LUXE PACK MONACO is a trade fair for professionals in luxury product packaging, devoted to fragrances-cosmetics, jewelry-watches, gourmet foods, wines and spirits, tobacco products and tableware. Held annually, it has been known for years as the industry’s premier event in this sector, offering diversity and quality in its exhibitors and visitors. The next LUXE PACK MONACO will be held October 23- 25, 2013, at the Grimaldi Forum, Monaco. 

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

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ASG Expands Digital Packaging Capabilities as HP Indigo 30000 Launch Customer

HP today announced that ASG (AGI-Shorewood Group) has signed on as an HP Indigo 30000 Digital Press launch customer and will also install an HP Indigo 5500 Digital Press this year. The new presses will bolster ASG’s existing digital packaging services from design to production, helping the company meet customer demand for dynamic and innovative paperboard packaging. 

As a leading paperboard and rigid packaging company, ASG delivers packaging solutions for the world’s premier consumer brands.  It also serves the health and beauty, pharmaceutical, home entertainment, consumer electronics, confectionery and specialty foods, spirits, and sporting goods markets.

“HP Indigo, with its high print quality, variable data capability and speed, gives us a digital platform that will make us more competitive by expanding our service offerings with high value digital package production,” said Mark Caines, CEO Americas, ASG. “Once the new HP Indigo Digital Presses are in place, our customers will experience immediate benefits with product packaging design and production.  Our customers are excited about the possibilities with creating innovative, complex and specialized packaging for their products.”

Both the HP Indigo 30000 Digital Press and HP Indigo 5500 Digital Press will be installed at ASG’s facility in Toronto, Canada. With the new digital presses, ASG will offer its customers advanced proofing, as well as creative and product development services that include package design, development, prototyping and market sampling.

Capturing mainstream folding carton and packaging applications
As a launch customer, ASG will install one of the first HP Indigo 30000 Digital Presses in the world. In preparation, HP and ASG have already begun validating the press’s output through ASG’s converting processes and supply chain.

Compatible with existing offset printing presses used for mainstream folding carton applications, the HP Indigo 30000 Digital Press will allow ASG to offer customers new value-added packaging options and introduce a solution for economical printing of short- to medium-run jobs.

The sheet-fed HP Indigo 30000 Digital Press has the ability to print on any paperboard (coated, uncoated and metalized) and synthetic boards up to 29 in. by 21 in. in size and 24 points (600 microns) in thickness.

ASG will pair its HP Indigo 30000 with an inline coater by TRESU Group, the leading global manufacturer of carton coating systems and flexo printing lines, for application of a protective aqueous or UV coating required for folding cartons. TRESU Group developed the inline coater, the TRESU iCoat 30000, specifically to meet the needs and fit the operation of the HP Indigo 30000, giving ASG a competitive edge in the quickly growing packaging market.

Driven by a powerful front-end from ESKO, the HP Indigo 5500 Digital Press has extensive color matching capabilities, as well as the ability to create a wide gamut of PANTONE and brand colors.  It also can print on a range of standard paperboards, colored boards and synthetic sheets. The HP Indigo 5500 Digital Press will enable ASG to do short packaging runs that can then be easily matched on an offset press for long production runs. 

End-to-end packaging solutions
With the integration of the HP Indigo 5500 and 30000, ASG will bolster its end-to-end digital packaging capabilities to include product design, testing and just-in-time manufacturing.

In addition to supply chain improvements derived from just-in-time manufacturing, ASG’s customers will enjoy new brand marketing capabilities such as targeted and topical package graphics, localized and versioned product lines, as well as personalized packaging.

“The packaging market, including mainstream folding carton production, is ripe for transformation with digital printing,” said Alon Bar-Shany, vice president and general manager, Indigo Division, HP. “The larger format and higher throughput of the HP Indigo 30000 can help packaging converters like ASG offer their customers the benefits of digital printing and redefine what is possible for the brands they serve.  We are thrilled to be working with ASG, such a hallmark name in the packaging market, to introduce the latest HP Indigo technology.”

More than 22 billion consumer goods packages are printed annually (1) and 80,000 labels and packages are printed every second (2) on HP Indigo presses. 

ASG, which is comprised of two separate legal entities – AGI-Shorewood U.S. and AGI-Shorewood International – collectively employ 3,000 people, operating 19 lithographic, flexographic, digital, and specialty gravure print and injection-molded plastics manufacturing facilities in North America, Europe, Asia, and Latin America with eight creative services centers in the U.S., U.K., France, China, and Australia.

(1) According to HP internal data
(2) According to HP internal data 

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

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Introducing Mohawk Live: Bringing Print to Life

Mohawk, North America’s largest privately-owned manufacturer of fine papers, envelopes and specialty substrates for commercial and digital printing, announces the launch of Mohawk Live, a new mobile app powered by HP Aurasma augmented reality technology. The app, designed to generate interactive experiences with print, was developed for use on Android and Apple iOS mobile devices. It is available for free download in the App Store and Google Play.

Mohawk Live incorporates the latest in augmented reality technology. The app was specifically designed to enhance materials printed on Mohawk fine paper, connecting the high-touch medium of paper with the high-tech experience of augmented reality. The app provides seamless integration of print with dynamic, interactive content, transforming a one-dimensional image to a multidimensional experience featuring 3-D images, videos, photos, infographics and animations.  

“As a paper manufacturer, Mohawk is in the business of connecting. We strongly believe that print and technology can enhance each other. Mohawk Live is a natural progression for our business because it provides a unique, multimedia experience that drives consumer interest in materials printed on Mohawk paper, while also generating measurable results for our customers,” says Bart Robinson, vice president, marketing, Mohawk.

Mohawk Live is easy to download and use following these steps:

  1. Download the free app from App Store or Google Play.
  2. Point and hover your mobile device 4-6 inches above an image with a Mohawk Live icon.
  3. Wait for the enhanced content to load. WiFi connections are recommended for faster load times and enhanced quality.
  4. The app will launch enhanced content, seemingly bringing the printed piece to life.

Unlike QR codes, which are also used to enhance content, Mohawk Live does not require the use of a barcode which could interrupt the visual flow of design and product packaging.

The introduction of Mohawk Live supports Mohawk’s “What Will You Make Today” campaign, celebrating the heritage of Mohawk paper, the culture of fine craftsmanship, and the intersection of tradition and technology in modern design and printing. 

The first printed piece designed to utilize Mohawk Live is a limited edition journal developed with Massimo Vignelli, and constructed with Mohawk paper. The introductory page of the journal features a quote from Vignelli, enabled with augmented reality technology to connect readers with an animated video featuring Vignelli describing his grid-centric design techniques.

The Mohawk Live app will be utilized across a number of Mohawk products, publications and platforms to deliver enhanced and exclusive content to consumers. 

About Mohawk
Mohawk is North America’s largest privately-owned manufacturer of fine papers and envelopes which are preferred for commercial and digital printing, photo specialties and high-end direct mail.  Mohawk fine papers and envelopes include the signature brands Mohawk Superfine and Strathmore, as well as proprietary treatments Inxwell and i-Tone. With a culture of innovation, Mohawk’s business model now extends beyond paper manufacturing into new areas of growth, including digital substrates and web-based software platforms, which connect designers and printers to new markets. 

As a leader in environmentally and socially responsible business practices, Mohawk was the first U.S. manufacturer of commercial printing papers to match 100% of its electricity with wind power renewable energy credits and the first U.S. premium paper mill to shift toward carbon neutral production. Mohawk’s portfolio of recycled papers is certified by Green Seal and the Forest Stewardship Council (FSC).

Mohawk is a fourth-generation, family-owned and operated business based in Cohoes, New York, with global sales and operations located throughout North America, Europe and Asia.

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

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Winners of the first Visionary Awards for the Global Packaging Industry revealed






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Posted by Rick Lingle, Technical Editor — Packaging Digest, 6/19/2013 6:02:43 PM





UBM Canon Packaging Group announced the winners of the inaugural Visionary Awards the evening of June 19. The gala event, at the Pennsylvania Convention Center, was held in conjunction with the AmeriStar Package Awards and EastPack Conference and Exhibition. The awards paid tribute to individuals and teams who showed vision and leadership in advancing their company’s goals of innovation, differentiation, savings and growth.

 Visionary Awards 2013

Presented by UBM Canon, and sponsored by Packaging Digest, Pharmaceutical & Medical Packaging News and EastPack, the Visionary Awards recognizes teams or individuals involved with product packaging anywhere in the world at a manufacturer/marketer of food, beverage, pharmaceutical, medical, electronics, personal care or other packaged products.

 

Visionary Award winners were selected based on the significance of their accomplishments, the measureable results of their accomplishments, and their success in motivating their team, based on personal accounts/testimonials. Judging was performed by an impartial panel of third-party jurors with expertise in packaging.

 

2013 Visionary Award Winners

 

PACKAGING PRODUCTION & OPERATIONS CATEGORY

 

GOLD AWARD – Summit & Graco InvisiPac Development Team, consisting of Kenny Gunderman, Packaging Manager and Thom Thomasser, Chief Operating Officer, for their successful installation of an innovative on-demand hot-melt adhesive dispensing system that sets a new standard in the packaging industry.

 

SILVER AWARD – Perrigo Nutritionals Team, led by George Salg, Director of Engineering and Dennis Phillips, Engineering Manager, for their development of the ground-breaking SmarTuB package and an innovative packaging line featuring one-off equipment with advanced systems for automated on-line quality inspection.

 

PACKAGING DEVELOPMENT & DESIGN CATEGORY

 

GOLD AWARD – Oliver Campbell, Director, Worldwide Procurement & Packaging Engineering, Dell, for his efforts-internally and externally-in positioning Dell as a leader in sustainable packaging. He created Dell’s 3Cs program, a multi-year packaging framework structured on reducing cubic volume, increasing sustainable content and increasing curbside recyclability.

Visionary SilverPepsiCo Silver winners Clarence Sequeira and Nicole Green along with Lisa Pierce, Packaging Digest executive editor.

SILVER AWARD – PepsiCo Tropicana Inspiration 89-oz ePET Team (in photo at right), consisting of Nicole Green, Senior Manager, Packaging R&D, Neil Enciso, Director, Packaging R&D and Clarence Sequeira, Senior Principal Scientist, Global R&D, for their launch of Tropicana’s new 89-oz extrudable PET (ePET) bottle and flip-top closure-the first commercial recycle-compatible ePET container.

 

The ceremony also honored winners of the AmeriStar Package Awards, sponsored by the Institute of Packaging Professionals. For a complete list of 2013 AmeriStar winners, click here.

 

Packaging Digest is a UBM Canon publication.

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