Leather Conference Folders & Promotional Bottled Water – Why They Make Great Promotional Gifts

Leather Conference Folders & Promotional Bottled Water – Why They Make Great Promotional Gifts

At your next Conference will you target your product or service by giving delegates a Leather Conference Folder or do you target the delegate’s personal care with Promotional Bottled Water? This article discusses both possibilities and then leaves the choice up to you.

When a delegate receives information on the conference they have been invited to it sets the level of expectation immediately. If you contact the person via E.Mail with a PDF map that could be acceptable. However if the information arrives by post along with a relevant Promotional Gift such as a good quality road map or pen then it makes it much more personal. It gives the delegate the impression that they matter and that they can look forward to more pleasant surprises upon arrival. Perception is vital so you must get it right at the outset.

Upon arrival at the event the delegate can expect to pick up a bag with relevant information on where to go, what to do etc. But imagine if when they arrive that the information is presented in a Leather Conference Folder with their initials engraved upon the outer cover? All of a sudden this person feels that they are a valued individual and not just part of the crowd. You can see this for yourself at the next event you attend. Watch what attendees do with a plastic carrier bag, it is usually dropped at the feet of the recipient whilst they remove their coats or sign in. It is then left lying around or discarded entirley. Compare that then to the person whose personalised Leather Conference Folder is treated with care and respect. The folder will be put down carefully on a surface and it will be studied carefully as if it were an important item.

By catering for the attendees personal needs you once again demonstrate a personal touch. Giving each delegate Promotional Bottled Water tells them that you know they will probably get thirsty and you care enough about them to solve that problem. Unlike a pen or keyring this really is all about them and their personal care and not about you and your product. That said of course by branding the Promotional Water Bottle you achieve two wins for the price of one.

So which one you choose is completely up to you. Do you use the Leather Conference Folder or the Promotional Bottled Water? You will be aware that either of these items work well in delivering your message to its intended audience. The water will almost certainly be consumed on site so could be considered as a short term Promotional Item whereas the personalised Leather Conference Folder will definitely be taken back to the office or home and valued as great quality Business Gift.

Personally I believe you should give them both options but then as a Promotional Merchandise supplier that probably won’t surprise your will it?

Paul Beirne has been in the Promotional Clothing business for more than 20 years and is Sales Director of http://www.btcgroup.co.uk/about.html This UK based company is the largest privately owned manufacturer of Promotional Clothing and Promotional Merchandise in the UK.

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    Promotional Sports Bottles

    Promotional Sports Bottles

    Using promotional items to up the brand name or to simply gift to attending audiences is a terrific method to advertise the company name and its contact details. Among such items, promotional sports bottles stand out since they are versatile gifts that have no age limit, no gender preference and are perfect choices for corporate as well as the general public. These items are promoted mostly in outdoor events such as sports meets, marathons and other kinds of outdoor activities. However, this does not mean that they cannot be given to working men and women. Promotional Sports bottles come handy to anyone. In today’s fitness minded world, most adults exercise on a daily basis. To them a sports bottle is the best promotional gift. Anybody who goes out for a walk or bicycling or running will always carry a sports bottle along. If this happens to bear your company’s ad, then the people that they will meet along the way shall also get to know of you. Gifting these items to corporate customers is also not a bad idea since everybody can use them regardless of whether they exercise or not. These bottles serve as potent memorabilia because they will always remind the recipient of the particular event where he or she received it. One significant advantage of using sports bottles for promotion is the fact that the entire surface of the bottle is available for advertising. Unlike T-shirts and bags, sports bottles can have a large logo etched all over the body without making it look odd. The choice in color and design are enormous and so is the chance to customize promotional sports bottles. One can either choose to go all out and colour the whole bottle or stay sober and put in a small logo. The only thing that one has to keep in mind when designing these things is to cater the design as per the requirements. For example, if a company is sponsoring a marathon, then it can go all out and advertise its logo on these things, however, if the bottles are gifted in fairs and conferences, then the design should preferably be toned down and maintained as per the context of the event. The shape of the promotional sports bottle also plays a key role in its success. Using squeezable plastic bottles for track meets and outdoor activities is all right but, for conference use, aluminum or steel bottles preferably thermal ones work best. Investing a little extra on multi-utility bottles, which have more than one opening and will fit a bicycle strap as well as a cup holder is a neat idea. Using bottles that have straps or small hooks on them is a splendid idea because these bottles will be easier to carry around. Regardless of the shape, promotional sports bottles will serve their purpose of advertising since many people use more than one bottle. In fact, many people keep a stock of such things since they shall come handy in the future.

    Businesses that want to market to fit active people will often create promotional sports bottles. Another popular product which is similar is a promotional bottled water, which is reusable and therefore a bit more eco friendly.

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