HP will showcase an extended range of innovative, high-quality digitally-printed packaging applications at Packtech 2013 (27-28 February, stand B28).
HP’s portfolio of Indigo and Scitex digital printing solutions enables the production of an extensive array of packaging and related retail applications – from flexible packaging and folding cartons to labels, corrugated packaging and point-of-sale (POS) materials. At Packtech 2013, HP will exhibit these applications within a ‘Digital Supermarket’ themed stand. The ‘Supermarket’ will be stocked with hundreds of consumer items that demonstrate the versatility of digital printing and how it can be used to differentiate products in an increasingly-competitive retail environment.
“The products that will be on display are inspiring examples of how HP customers can help brands produce packaging that grabs the consumer’s attention, not only due its vibrant print quality but with its creative marketing features too, ” said Julia Cole, UK & Ireland marketing manager, HP Indigo.
Visitors to the HP Packtech stand this year will see how HP’s latest solutions are facilitating a new and dynamic relationship between its customers and major brands, as well as enabling efficient supply chains and affordable, profitable, cost models. In addition, HP will be on hand to explain how the benefits of digital printing for packaging, such as personalisation, coding and marking and short-run production, can be leveraged to add value and better meet today’s marketing trends.
In addition to the vast array of real-life packaging examples featured on the shelves of the ‘Digital Supermarket’, large format applications will be on display to demonstrate the different ways packaging converters can drive new business opportunities with complementary retail applications. Applications printed on the HP Scitex FB7600 Flatbed Industrial Press include retail POP/POS displays, CDUs (counter display units), FSDUs (free standing display units) and pallet displays.
Mark Rowland, regional business manager, Greater Western Europe & UK&I, HP Scitex Industrial, said, “The HP Scitex FB7600 excels at handling corrugated board, and combined with variable data, this helps them to react quickly to market opportunities while adding value to the packaging and services they can provide to both existing, as well as new customers.”
HP recently unveiled the HP Indigo 20000 Digital Press for flexible packaging applications and the HP Indigo 30000 Digital Press for folding carton production, and information about these forthcoming solutions will also be available at the show. These new larger-format HP Indigo models enable packaging converters to expand into applications not previously addressable by digital printing, as well as to help print more productively and economically which can increase profitability.
For more information about the innovative ways digital print can help command consumer awareness and ensure a product stands out on the store shelf, don’t miss the LearnShop seminar presented by Julia Cole, UK & Ireland marketing manager, HP Indigo Digital Press – ‘Extending the Retail Experience’ 27th Feb at 11:45 – 12.15pm.
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