Zenify stress relief drink launches in first Rexam 12 oz. SLEEK® can with tactile printing

“Live Stress Free.” That’s the mantra of Zenify, the 100 percent natural stress relief drink. Looking for a truly distinctive package that would exemplify the look and feel of its brand, the company chose to launch in the first Rexam 12oz. SLEEK® can in the U.S. to utilize tactile printing technology.

Zenify is a clean and extremely refreshing stress relief drink.  It contains 25 times more stress-relieving antioxidants than green tea, but without the caffeine. The drink’s blend of natural antioxidants and amino acids has been clinically shown to increase alpha waves in the brain, elevate serotonin and dopamine levels and reduce stress without drowsiness. Zenify also includes 100 percent of the recommended dietary allowance of five B-Vitamins, which are designed to work synergistically in the beverage to reduce stress.

“80% of working Americans are chronically stressed. Our goal was to create the most effective and best-tasting stress relief drink on the market, one that you can drink throughout the day to clear your mind and stay focused,” said Adam Rosenfeld, founder and formulator of Zenify. “And we wanted a unique design that would be a differentiator. Working closely with Rexam, we created just that.”

“The tactile printing adds another dimension to the brand,” said Brian Liu, co-founder of Zenify. “In addition to taste, sight and smell, our product now has a distinct texture all its own. We’ve already received tremendous customer feedback on the new can.”

In addition to its exclusive tactile can design, Zenify benefits from the many inherent advantages of aluminum cans including portability, durability and sustainability. Aluminum cans are infinitely recyclable with cans able to be melted, converted to cans again and back on retail shelves within 60 days. In the last 15 years, the beverage can industry has reduced the overall carbon footprint of the aluminum can by more than 45 percent. These facts help make cans the most recycled beverage container in the world with a U.S. recycling rate of 65.1 percent, more than double the rate of other beverage packages.  

Rich Grimley, president and CEO, Rexam BCNA, commented on how Zenify’s unique packaging will benefit its brand and business. “Our 12oz. SLEEK can is already a great solution to help brands attract attention on store shelves. Utilizing our tactile printing technology takes it one step further, allowing the product to stand out even more, while benefiting from the inherent advantages of cans that include superior recycling, filling, distribution and retail display economics.”

In addition to reducing stress and tension, the company is committed to helping bridge divides. Zenify is the first corporate partner of The Coexist Foundation, donating five percent of its profits to the global non-profit organization focused on increasing understanding and reducing conflict throughout the world.

Zenify is currently available at select natural and specialty retailers in New York and California, with plans for continued expansion.

 

 

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President of Stand-Up Pouches to Outline the Benefits of “Stand Bags” from Both Market and Consumer Perspectives

Joining a long list of flexible material experts, David Marinac will address the packaging industry at an international conference, this June, with a presentation on specialty barrier films. Specifically, Marinac’s session will explore stand-up pouches as a smarter vehicle for packaging, distributing, and marketing liquids—including alcoholic beverages. Mr. Marinac is the president of StandUpPouches.net, a leader in packaging design and production, specializing in stand pouches—one of the fastest-growing segments in the sector.  

“As a society, our packaging has gotten fat,” explains David Marinac, president of StandUpPouches.net and featured speaker at the Multilayer Packaging Films conference, to be held at the DoubleTree Chicago Magnificent Mile. “Rigid containers are heavy and wasteful. Stand-up pouches are gaining traction because they’re less expensive to produce, they provide more customizable surface area for branding, and they keep contents fresh for a longer period of time. From a consumer perspective, lightweight pouches also show that companies care about the environment. Pouches are landfill-friendly, recyclable, and they consume less energy in shipping.”

By focusing on stand bags for wine and spirits, Marinac’s presentation addresses two significant market trends. Both stand-up pouches and adult beverages are reporting annual gains along with strong upward momentum through 2013. Pouch packaging sales are expected to reach $4 billion by 2016, according to an Allied Development Corporation Study. Meanwhile, wine and spirit sales continue to climb, despite a slow economic recovery.

“Barrier film packaging is a win-win solution for marketers and consumers,” concludes Marinac. “Quality beverage brands can reduce their production costs and expand their presence on major retail shelves by rethinking distribution and branding strategies. That starts with better liquid packaging.”

About StandUpPouches.net
StandUpPouches.net designs and supplies custom, stand-up packaging made from multilayer, laminated film. SUP pouches keep products fresher, longer, while protecting contents from moisture, vapor, oxygen, odor, light, or puncture. StandUpPouches.net is a division of ABC Packaging Direct, based in Cleveland, Ohio.

Stand Bags eco-friendly and a smarter vehicle for packaging, distributing and marketing liquids and dry goods.  President of Stand Up Pouches speaking at Barrier Film Packaging Conference June 5 in Chicago outlining benefits of stand up pouches from market and consumer perspectives.

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SanTan Brewing’s Mr. Pineapple Wheat Ale Debuts in Rexam 12oz. Cans

Just in time for summer camping trips and cookouts, SanTan Brewing Company’s award-winning summer seasonal Mr. Pineapple Wheat Ale is back and available now in 12oz. Rexam cans. 

Winner of a silver medal at the 2011 Great American Beer Festival competition, Mr. Pineapple is a refreshing and fruity traditional German Wheat ale with natural pineapple juice added. It was originally developed as a signature brew for SanTan Brewing Company’s annual Luau celebration during the summer months in Arizona. Mr. Pineapple has a hazy straw gold color and is 5% alcohol by volume (ABV).

“We are excited to offer our customers the opportunity to take our perfect summer seasonal brew with them on their outdoor adventures,” said Anthony Canecchia, owner and head brewmaster of SanTan Brewing Company. “And by teaming with Rexam, we are able to meet the growing demand for our products across Arizona and beyond in the most recycled beverage package.”

The company chose Rexam cans because they help its beers stand out in a crowded marketplace. SanTan also benefits from the many advantages that aluminum cans deliver for beer including durability, portability and light barrier properties that preserve freshness. In addition, cans are the best sustainability choice with a recycle rate at more than double other beverage packages.

“It is a pleasure to continue our partnership with SanTan Brewing Company as they expand their product line,” said Rich Grimley, president and CEO, Rexam Beverage Can North America. “The aluminum can is the perfect packaging solution, enabling the brand to stand out on retail shelves with colorful, reflective graphics while delivering superior recycling, filling, distribution and retail display economics.”

In November of 2012, SanTan Brewing Company launched Arizona’s first ever seasonal canned beer series with the introduction of Rail Slide Imperial Spiced Ale. Mr. Pineapple is the brewery’s third seasonal brew to be launched in aluminum cans and will be available at select retailers in Arizona by the end of this month.

About SanTan Brewing Company
Open since 2007, under the leadership of head brewer and owner, Anthony Canecchia, SanTan Brewing Company has established a strong reputation as Arizona’s favorite craft beer. In addition to brewing, SanTan features a friendly neighborhood brewpub in Downtown Chandler, which has quickly become one of the top local food and beer destinations in the East Valley.

In 2009, SanTan Brewing began distributing their core and seasonal brews throughout the state of Arizona, operating with a mission to pair craft beer with craft food that would inspire great conversation and good times. The brewpub and SanTan beers have won numerous national and state-wide awards including a silver medal at the 2011 Great American Beer Festival, a gold medal at the 2012 U.S. Open Beer Championships and 2011 Best Brewery in Arizona, selected by the Phoenix New Times. To find a pint of Mr. Pineapple near you, visit SanTan Brewing Company’s Beer Detective online at www.santanbrewing.com/find-santan-on-tap.

About Rexam
Rexam is a global consumer packaging company. We are one of the leading global beverage can makers and a major global player in rigid plastic packaging for healthcare applications. We are business partners to some of the world’s most famous and successful consumer brands. Our vision is to be the best global consumer packaging company.

We have 67 plants in 24 countries and employ 11,100 people. Our sales from ongoing operations in 2012 were in the region of $6 billion. Rexam is a member of the FTSE 100 and its ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX.

 

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Make Effective Impression With Quality Product Packaging

Make Effective Impression With Quality Product Packaging

 

Packaging is essential for storage, sale and shipping supplies. The demand of packaging increases with increase in industries. In contemporary world, packaging has become a complete science that study all features of product to be packaged such as air, moisture, sensitivity of light, chemical reaction, degree of fragility and many more. It also tries to search the solution to increase protection and decrease cost. The role of packaging goods has changed with the time. There are numerous types of packaging that includes industrial packaging, hazardous material packaging, transport packaging, etc. Packaging helps to protect your products from damages during transportation. Today, packaging is expression at its finest, shapes, colors, etc.

Packaging mainly used in telecom, automobiles, ware houses, factories or any other industry. There are lots of packaging companies that offer reliable packaging services as per the needs of customer. They offer lightweight, collapsible and customizable packaging services for all sorts of products. Packaging is the requirement of every business to export their products from one place to another.

There are lots of benefits of packaging:

1) Save products from damages

2) Suitable for almost every type of products

3) Increase protection and decrease cost

4) For long duration

5) Solution for sending products at longer distance

There are lots of companies specialize in providing packaging services that are source by manufacturer’s to deliver their products in well condition to their customer. The usage and existence of highly sophisticated packaging equipments for diverse products has made better quality products that reach retail shelves. Large number of manufacturer’s finds this packaging system more cost effective for their products. Therefore, they are opting for packaging system offered by specialist to give their products a final packaged look. They are specialized in areas such as package design, contract packaging, assembly, package testing, logistics and specialty packaging.

If your products require packaging, you should consult packaging company. With the advancement in technology, you can find lots of packaging service providers on the Internet. You will find all packaging information on their websites. Search engines are the finest medium to find them. Lots of packaging companies are available on the search engines.

Nefab is one of the leading packaging service providers that offer reliable and effective services as per your needs. All the necessary packaging information are available on their website.

Avinash smith

Article from articlesbase.com

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