Leather Conference Folders & Promotional Bottled Water – Why They Make Great Promotional Gifts

Leather Conference Folders & Promotional Bottled Water – Why They Make Great Promotional Gifts

At your next Conference will you target your product or service by giving delegates a Leather Conference Folder or do you target the delegate’s personal care with Promotional Bottled Water? This article discusses both possibilities and then leaves the choice up to you.

When a delegate receives information on the conference they have been invited to it sets the level of expectation immediately. If you contact the person via E.Mail with a PDF map that could be acceptable. However if the information arrives by post along with a relevant Promotional Gift such as a good quality road map or pen then it makes it much more personal. It gives the delegate the impression that they matter and that they can look forward to more pleasant surprises upon arrival. Perception is vital so you must get it right at the outset.

Upon arrival at the event the delegate can expect to pick up a bag with relevant information on where to go, what to do etc. But imagine if when they arrive that the information is presented in a Leather Conference Folder with their initials engraved upon the outer cover? All of a sudden this person feels that they are a valued individual and not just part of the crowd. You can see this for yourself at the next event you attend. Watch what attendees do with a plastic carrier bag, it is usually dropped at the feet of the recipient whilst they remove their coats or sign in. It is then left lying around or discarded entirley. Compare that then to the person whose personalised Leather Conference Folder is treated with care and respect. The folder will be put down carefully on a surface and it will be studied carefully as if it were an important item.

By catering for the attendees personal needs you once again demonstrate a personal touch. Giving each delegate Promotional Bottled Water tells them that you know they will probably get thirsty and you care enough about them to solve that problem. Unlike a pen or keyring this really is all about them and their personal care and not about you and your product. That said of course by branding the Promotional Water Bottle you achieve two wins for the price of one.

So which one you choose is completely up to you. Do you use the Leather Conference Folder or the Promotional Bottled Water? You will be aware that either of these items work well in delivering your message to its intended audience. The water will almost certainly be consumed on site so could be considered as a short term Promotional Item whereas the personalised Leather Conference Folder will definitely be taken back to the office or home and valued as great quality Business Gift.

Personally I believe you should give them both options but then as a Promotional Merchandise supplier that probably won’t surprise your will it?

Paul Beirne has been in the Promotional Clothing business for more than 20 years and is Sales Director of http://www.btcgroup.co.uk/about.html This UK based company is the largest privately owned manufacturer of Promotional Clothing and Promotional Merchandise in the UK.

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    Where it’s easy buying green. DirectBuy provides one-stop shopping solution for green building materials and appliances

    Where it’s easy buying green. DirectBuy provides one-stop shopping solution for green building materials and appliances

     At DirectBuy of Orlando, members not only have the opportunity to purchase the full spectrum of green products under one roof, but they also can save some “green” by paying manufacturer-direct prices.


    Some of the “green” products available to DirectBuy members include:


    Faucets and plumbing fixtures that offer low consumption

    Natural cork flooring and underlayments

    Flooring made of renewable, natural bamboo

    Energy Star-rated lighting and ceiling fans

    Energy Star compliant kitchen appliances, washers, and dryers

    Cabinets treated with low-voc, LEED-compliant stains

    Bedroom, dining room, and living furniture manufactured by members of the Sustainable Furniture Council; many of these pieces are made from natural fibres, use eco-friendly foam, and contain organic, halogen-free fire retardants.


    “Consumers are always being encouraged to make ‘greener’ purchases, but there’s no real road map as to where to make these purchases and whether or not what they do buy is green,” said Brian Cohen, owner of DirectBuy of Orlando. “The green products our members can buy through DirectBuy have been rated by recognized ‘green’ authorities like Energy Star, LEED, or the Sustainable Furniture Council, so you know the green purchase you’re making is part of the solution.”


    In addition to making greener products available, DirectBuy of Orlando has also hosted green building workshops. During these sessions, members learn about the different green construction methods and products available. One Orlando area couple, Barry and Susan Sitkoff, utilized the knowledge they gained from the workshop, along with the expertise of DirectBuy’s product specialists, to build their “dream green home.”


    Here are some of the green items that went into the Sitkoff’s green home:


    Walls – Constructed with an insulated concrete form (ICF) containing three inches of foam on the outside, three inches of foam on the inside, and a solid three-inch concrete core. Building with ICFs can save homeowners up to 50 percent on energy costs. The benefits of ICFs include reduced noise transmission, resistance to mold and mildew growth, and up to a four-hour fire resistive rating. ICFs can also be built to any seismic or hurricane storm standard.


    Attic – A closed cell foam was installed on the roof deck, while an AC feed and return were installed in the attic without roof vents to prevent energy loss and allow the Sitkoffs to use their attic as living space – something that is virtually unheard of in Florida.


    Windows – Double-pane, Low E (the E stands for emissivity) windows were installed throughout the house. Double-pane windows (not to be confused withdouble-hung windowns) have two panes of glass, and can reduce heat loss by 50 percent or more. In addition, the Low E glass used minimizes the impact of direct sunlight by reflecting heat back to its source. The Sitkoffs further reduced the impact of direct sunlight by designing their home with north- and south-facing patios.


    Garage Door – A steel-back insulated garage door with R-15 insulation was used to provide excellent thermal performance. R-15 high density insulation consists of more fibers per square inch, resulting in a higher R-value per square inch in less space than standard insulation products.


    Toilets and Faucets – The Sitkoffs installed low-flow toilets, showerheads, and faucets that should reduce water usage by 50 percent.


    Water Heater – A gas on-demand water heater was installed instead of a typical hot water heater that continuously heats the water in the tank. A tankless hot water heater, like the one installed, can reduce energy usage while still providing hot water by simply turning on the tap.


    Appliances – Their gourmet kitchen was equipped with all Energy Star-rated appliances, including a 48-inch dual fuel (electric oven gas) range with a six-burner top and a warming drawer to keep food at the perfect temperature while using less power.


    Lighting – All of the lights have dimmers or Eco-bulbs. Eco-bulbs have the following benefits:

    High power factor that results in less distortion on the electricity network

    Last up to twice as long as other energy-saving bulbs

    Reduce green house gas emissions

    15,000 hour life – the equivalent of either 14 standard bulbs or three average energy-saving bulbs.

    Recyclable packaging

    Very low amalgam content used in production


    Flooring – Carpeting with recycled content was installed, as well as natural stone (travertine floors and bathroom tile with granite countertops for the kitchens and bathrooms). Natural stone flooring and tile are sustainable choices that will last many lifetimes.


    The Sitkoffs completed their green home in June of 2009 and since moving in, have spent 0-0 less a month on their electrical bills than their neighbors with the same size home.


    “We might have spent a little more to build green but in the long-run, we will save substantially,” said Barry Sitkoff.


    Since 2005, DirectBuy of Orlando South has helped consumers enjoy enormous savings on home furnishings, home improvement items, entertainment and outdoor products, flooring, and accessories, by providing an avenue to purchase directly from manufacturers and their authorized suppliers. Conveniently located at 502 Sunport Lane, Suite 400 in Orlando, DirectBuy Club offers consumers a comfortable setting where they finally have the financial control of buying direct.


    “We all know we should be making greener purchases, particularly when it comes to products we use in our everyday lives like lighting and appliances,” said Cohen. “By making all these green options available at DirectBuy, we give our members the choice to save money and valuable natural resources.”

    About DirectBuy 

    For more than 39 years, DirectBuy Club has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories, and much, much more. With more than 150 locations in North America, DirectBuy Club offers its members access to more than 700 brand-name manufacturers or their authorized suppliers in the U.S. and more than 500 brand-name manufacturers or their authorized suppliers in Canada.


    Consumers interested in seeing DirectBuy Club’s savings, service, and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting www.directbuy.com or www.directbuycares.com.



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