‘Bubble Wrap Bike’ video wins ‘pop’ular vote






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posted by Kari Embree, Senior Digital Content Editor — Packaging Digest, 1/27/2014 3:50:44 PM





 

Bubble Wrap Appreciation Day

 

To celebrate the 14th Annual Bubble Wrap Appreciation Day, Sealed Air Corp. has announced that Eric Buss and his ‘Bubble Wrap Bike’ video have been voted by Bubble Wrap fans as the first-ever inductee into the official Bubble Wrap Appreciation Day Hall of Fame located on BubbleWrapFun.com.

 

“We are proud to kick-off the inaugural year of the Bubble Wrap Appreciation Day Hall of Fame by honoring Eric Buss and his amazing ‘Bubble Wrap Bike’ video as our first ever inductee, as it most exemplifies the passion, fun and creative uses of our iconic packaging material,” says Rohn Shellenberger, business manager for Sealed Air’s Product Care division. “On a day where millions around the globe celebrate Bubble Wrap brand’s invention, Buss’ video represents what this holiday is all about and we are excited to watch him ride his Bubble Wrap Bike straight into the Bubble Wrap Appreciation Day Hall of Fame.”

 

Buss won not only the hearts of fans, but also induction into the Hall of Fame by shooting a video in which he creatively fastens a roll of Bubble Wrap brand cushioning in front of the wheel of his bike to make a continuous stream of “pops” as he rides over it. His video rose to “pop”ularity earlier this year, as it amassed more than 1.5 million views on YouTube. Sealed Air selected three finalists for consideration in the Hall of Fame’s inaugural year, including fantastic runners up ‘JoJo’s Bubble Wrap Praise Break’ and ‘Cat vs. Bubble Wrap.’

 

“I love popping Bubble Wrap material as much as anyone… but doing it with my fingers is way too slow for my taste,” Buss says. “I thought, ‘I need more noise, faster.’ What a great country we live in… I’m being awarded for popping Bubble Wrap material with a bike!”

 

In addition to Bubble Wrap Appreciation Day immortality, Eric will be awarded a giant bale of commemorative Bubble Wrap Appreciation Day Hall of Fame Bubble Wrap brand protective cushioning. Fans can visit the new Bubble Wrap Appreciation Day Hall of Fame at www.BubbleWrapFun.com.


More on Bubble Wrap and Bubble Wrap Appreciation Day
Bubble Wrap Appreciation Day is celebrated every year on the last Monday in January.

 

The originally intended use for Bubble Wrap was entirely different than how it is used today. Inventors Marc Chavannes and Al Fielding originally developed a plastic they hoped to market as textured wallpaper. When that idea did not take off, the inventors began to have some success marketing the product as a greenhouse insulator.

 

Chavannes then realized that Bubble Wrap brand cushioning could be used as an improvement from paper and old newspapers for cushioning fragile items. Once the opportunity was identified, the inventors worked hard on the manufacturing process for Bubble Wrap cushioning in an effort to create an ideal packaging material. After a lot of tinkering, they developed a special, proprietary barrier protection which prevented air from leaking and resulted in the crisp “Pop” that Bubble Wrap brand is famous for.

 

Source: Sealed Air Corp.

 

 

 

 

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Justice is served by low-cost, compostable cushioning






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Posted by Rick Lingle, Technical Editor — Packaging Digest, 9/18/2013 11:18:57 AM





 

Justice Design Group packagingJustice Design GroupAs with any customized product, the lighting fixtures manufactured by Justice Design Group are made-to-order. So when the president and the plant manager of the California-based designer of residential and commercial lighting began considering new packaging solutions, product protection was a top priority. 

“Our products are highly customizable, which means we have to manufacture them again if they are broken in-transit,” explains Brandon Levin, president of Justice Design Group and grandson to the factory’s original founder. “While damage can be particularly costly to our business, the state of the construction and building industry means that we had to find a protective packaging solution that offered premium protection at the greatest value.” 

The company’s Sealed Air sales representative, Ann Regan, introduced Justice Design to Sealed Air’s new PakNatural loose-fill solution. Made from non-food renewable materials, PakNatural loose fill not only met his company’s criteria for product protection and value, but also offered environmental sustainability as a certified compostable packaging solution.

 

Hundreds of SKUs

With more than 250 different shapes and 30-plus different finishes, Justice Design fixtures are sold through a network of approximately 1,500 distributors in the U.S. and Canada that display and stock the product. The business requires a packaging solution that will protect the company’s unique and fragile ceramic light fixtures as they are shipped across the U.S. and Canada.

Before, Justice Design used an interlocking corrugated solution for blocking and bracing the fragile products. “We found that our employees had a hard time handling the previous packaging solution, which required them to wear gloves for protection against the sharp edges of the interlocking pieces,” says Levin. “We already had an existing relationship with Sealed Air from the installation of PackTiger paper packaging systems that create paper cushions for blocking and bracing our retail-facing boxed items during shipping. When [Regan] approached us about a new sustainable loose-fill solution that could reduce our costs, we told her to bring it in for testing.”

“We found that PakNatural loose fill was the best fit for their products and operations for a number of reasons,” adds Regan. “The fixtures have a lot of curves and pressure points, and this product can easily get into those areas to protect and support them.”

“I’ve described Sealed Air’s PakNatural loose fill as the ‘next generation of packaging peanuts,'” remarks Levin. “It does a great job preventing our products from moving around in the box and is lighter than the interlocking corrugate material we were using before. On top of that, the product is environmentally sustainable, which is increasingly important to many of the architects and designers we’re working with.”

 

Solution shines in tests 

The Justice Design Group conducted initial drop tests internally and then sent product to Sealed Air’s Packaging Design Center in City of Industry, CA, for additional drop and vibration tests. From there, Regan worked with the local Unisource Worldwide representative to perform drop tests and cost analyses, the results of which were presented to Levin.

After two to three months of tests, Justice Design began integrating the solution slowly into its shipping by the end of 2011. It continued to track shipments to ensure the new material was protecting their products. By the beginning of 2012, the company completely switched over to Sealed Air cushioning products.

Changes were minimal because Justice Design’s packaging operations were already set up for loose-fill packaging in the form of two overhead supply bladders, which hold approximately 60 cubic feet of PakNatural loose fill. When packing fixtures, employees first fill the boxes with about two inches of material dispensed from a bladder. Once the product is added, the remaining space is filled with at least another two inches of material before the case is tape-sealed for shipment. 

“Depending on demand, our packaging operations will pack 300 to 900 packages a day,” explains Justice Design’s plant manager Natividad Urrutia. “While demand isn’t highly seasonal, shipments do tend to pick up in the spring and again around October.” She notes that the supply bladders are refilled about twice a day. 

Urrutia reports a positive employee reaction to the changeover: “The old solution involved a machine that would fold the interlocking corrugate material, and employees reported that it was very noisy when packaging a particularly large item. Now they no longer have to wear gloves.”

The external reaction to the changeover was positive as well. “Our shipping partners are very favorable to Sealed Air packaging solutions from an insurance standpoint,” says Levin. “We included cards in our boxes to educate our customers about the new solution and the sustainable characteristics as a compostable material. 

“It can be difficult to get all of our products packaged and shipped from the West Coast to the East Coast in one piece, so we’ve been very impressed by the performance. The fact that Sealed Air’s PakNatural loose fill is an affordable, sustainable material that can keep our costs down by maintaining low claims rates and reducing the weight of our shipments is huge to us.”

 

Sealed Air Corp., 800-648-9093
www.sealedair.com

 

Unisource Worldwide, 800-864-7687
www.unisourceworldwide.com

 

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Sealed Air Shrinks PET Recycling Concerns with New Cryovac LT-1 Shrink Sleeve Label

Sealed Air has expanded its presence in the shrink label market with the unveiling of its new Cryovac LT-1 shrink sleeve label, among the first in the industry with a density lower than the 1g/cc standard which guides polyethylene terephthalate (PET) recycling. The labels are composed of a multi-layer polymer-based film to provide 360-degree, form-fitting bottle coverage while enhancing sustainability and performance.

Featuring a density of 0.95 g/cc, Cryovac LT-1 shrink sleeve labels easily separate and float from source PET bottles once they reach the recycling process. This reduces contamination during recycling and enables greater bottle recycling efficiencies. A video demonstrating these properties can be viewed here.

“Shrink label separation has emerged as one of the greatest challenges for PET recyclers, who battle accumulating waste as a result of high-density labels that sink and ultimately mix with PET bottle flakes,” said Scott Keefauver, marketing manager, Sealed Air Packaging Solutions. “By offering a high-performance, PVC-free label that complies with sorting equipment and grants second life for recycled bottles, Sealed Air reinforces our commitment to our SmartLife sustainability approach, which emphasizes reducing waste while increasing value of recycled material.”

Cryovac LT-1 shrink labels additionally deploy low temperature, high shrink (up to 70% at 90 degrees Celsius), enabling tight, secure fit to any bottle design. Each label is composed of pliable, high-gloss material that prevents cracking and reduces potential damage from scratching, while maximizing product retail shelf presentation. In addition, the Cryovac LT-1 label yields up to a 30% source reduction compared to other monolayer shrink sleeve labels.

Fully compatible with existing label systems, converters can implement Cryovac LT-1 labels without additional equipment or hassle. The product’s exterior film layer consists of a print-friendly substrate that is likewise compatible with existing shrink sleeve inks and seaming solvents.

“Cryovac LT-1 shrink sleeve labels deliver unparalleled performance and sustainability for converters without requiring additional printing, converting or process expenses,” said Keefauver. “By providing our customers with final products that are both functional and appealing, Sealed Air drives value across multiple sectors, including beverages and health and beauty, among others.”

For more information about Cryovac LT-1 shrink sleeve labels, visit www.shrinkfilms.com.

About Sealed Air
Sealed Air is a global leader in food safety and security, facility hygiene and product protection. With widely recognized and inventive brands such as Bubble Wrap brand cushioning, Cryovac brand food packaging solutions and Diversey brand cleaning and hygiene solutions, Sealed Air offers efficient and sustainable solutions that create business value for customers, enhance the quality of life for consumers and provide a cleaner and healthier environment for future generations. Sealed Air generated revenue of approximately $7.6 billion in 2012, and has approximately 25,000 employees who serve customers in 175 countries.

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

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Anti-static inflatable film






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Posted by Kari Embree, Senior Digital Content Editor — Packaging Digest, 7/12/2013 9:12:00 AM





 

 

Sealed Air anti static film

NewAir I.B. anti-static film is produced on the NewAir I.B. Express system which delivers patented Barrier Bubble material at 55 fpm in 12 in. and 24 in. film widths—fast enough to keep up with the most demanding packaging operations. The inflated material provides superior product protection and maintains its cushioning properties throughout the shipping cycle. The speed and versatility of the NewAir I.B. Express system easily accommodates small, medium and high-volume packaging operations. 

 

Sealed Air
800-648-9093
www.newairib.com

 

 

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Sealed Air Brings Fresh Clarity to Lightweight Cryovac PP Chilled Food Packaging with Millad NX 8000

Sealed Air Corporation is offering a range of lightweight polypropylene (PP) trays and pots with high clarity for chilled foods thanks to Milliken’s clarifying innovation Millad NX 8000. Sealed Air’s choice of Millad NX 8000 to up the clarity benchmark of its thermoformed Cryovac lidded trays and pots for meats, salads and other fresh produce, means food processors can benefit from the reduced packaging weight and lower carbon footprint of PP compared to alternative materials without comprising on packaging transparency or performance.

Due to its low density, PP packaging is typically 10 – 30% lighter and has a 24% lower carbon footprint than APET, for example, while offering the same strength and rigidity (Source: Intertek). Less material usage contributes to less post-consumer waste production too. Sealed Air’s Cryovac containers are non-brittle and break without sharp edges. The inherent higher heat resistance of PP trays and containers allows them to be reheated and also laminated in heat-sealing machinery without cracking or warping. PP is readily recyclable and straightforward to separate from other materials in the recycling chain, lending itself to re-use as food packaging or, through energy recovery, as a valuable source of energy.

Sealed Air’s customers have responded favorably to the company’s success in moving the clarity standard of its PP packaging upwards. By using Millad NX 8000, Sealed Air has also benefited from processing advantages in its production chain.

“Conventional clarifying agents don’t dissolve or disperse well in PP and this can cause a build-up on machinery during processing,” comments Michael Thomson, Sealed Air. “New generation Millad NX 8000 on the other hand is easy to process. This further plus point for the clarifier adds to its significant achievement in raising the clarity standard of our polypropylene applications for the food sector.”

Milliken provided technical support and the right solution to help Sealed Air achieve optimum clarity and offer the highly-demanding food industry a competitive packaging alternative to support producers in meeting UK and European guidelines regarding reduction in packaging weight, waste and CO₂ emissions.

Sami T.K. Palanisami, marketing and sales manager plastic additives EMEA, Milliken, adds: “High clarity polypropylene helps food producers create an appealing fresh-look for packaged foods. It also brings the valuable environmental advantage of lighter packaging with a low carbon footprint during production and transportation, achieving a combination of benefits that is not possible with other materials.”

About Milliken
Milliken is an innovation company that has been exploring, discovering, and creating ways to enhance people’s lives since 1865. Working from our laboratories, application and development centers around the world, our scientists and engineers create coatings, specialty chemicals, and advanced additive and colorant technologies that transform the way we experience products from automotive plastics to children’s art supplies. With expertise across a breadth of disciplines that also includes floor covering and performance materials, the people of Milliken work every day to add true value to people’s lives, improve health and safety, and make this world more sustainable.

About Sealed Air
Sealed Air is a global leader in food safety and security, facility hygiene and product protection. With widely recognized and inventive brands such as Bubble Wrap brand cushioning, Cryovac brand food packaging solutions and Diversey brand cleaning and hygiene solutions, Sealed Air offers efficient and sustainable solutions that create business value for customers, enhance the quality of life for consumers and provide a cleaner and healthier environment for future generations. Sealed Air generated revenue of approximately $7.6 billion in 2012, and has approximately 25,000 employees who serve customers in 175 countries.

Millad is a registered trademark of Milliken & Company.

NX is a trademark of Milliken & Company.

Milliken is a registered trademark of Milliken & Company.

Cryovac is a registered trademark of Cryovac Inc., a subsidiary of Sealed Air Corporation

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

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Bagged loose-fill solution






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Posted by Rick Lingle, Technical Editor — Packaging Digest, 6/11/2013 8:27:44 AM





 

PakNaturalThe PakNatural Biodegradable Cushion Bag encases Sealed Air’s PakNatural loose fill within a protective film also made from certified biodegradable, compostable and renewable material. The resulting bags retain the superior non-abrasive properties of Sealed Air’s PakNatural loose fill, making them applicable for protecting electronics, books, glass items and collectibles.

 

Available in three different sizes, the PakNatural Biodegradable Cushion Bag is an option for operations that desire biodegradable and compostable materials and that prefer self-contained packaging solutions over traditional loose-fill formats. No equipment is necessary with the new PakNatural Biodegradable Cushion Bag, enabling customers to easily incorporate the solution directly into centralized or decentralized packaging operations.

 

Additionally, the PakNatural Biodegradable Cushion Bag is certified as biodegradable and compostable by three independent international organizations – The Biodegradable Products Institute (BPI), the German certification organization DIN CERTCO and the Belgium-based independent testing and research organization Vincotte. The product is currently available in select regions.

Sealed Air
800-648-9093
www.paknatural.com/cushionbag

 

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How2Recycle Label succeeds with companies and consumers






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Anne Bedarf, senior manager, GreenBlue Sustainable Packaging Coalition — Packaging Digest, 5/3/2013 5:53:23 PM





GreenBlue’s Sustainable Packaging Coalition (SPC) held its Spring Conference recently in San Francisco, bringing together professionals from companies, government agencies and other non-profits interested not only in packaging sustainability, but sustainability overall as it applies to products and systems.

During the meeting, the SPC released the Soft Launch Report for the How2Recycle Label, detailing the findings of the past year. In all, 12 companies have joined the program—Kellogg’s the most recent. The soft launch findings verify the How2Recycle Label is understood by consumers, leads consumers to action, elicits positive impressions of products and companies, and meets Federal Trade Commission requirements. 

The Label also proved to be a valuable tool for companies wishing to understand the specific recyclability of their packaging. In short, it is fulfilling the project goal of improving both the quality and quantity of package recycling. 

To help potential participants understand the business perspective of How2Recycle Label implementation, one of the SPC meeting breakout sessions featured the stories of three companies: Sealed Air, Kellogg Co. and Seventh Generation.

Laura Taney of Sealed Air kicked off the presentation focusing on the company’s experience implementing the “Store Drop-off” version of the label for polyethylene (PE) films on its Fill Air inflatable packaging. Taney recommended internal training and involvement happen early, particularly with marketing and legal departments. It considered participation in the H2R Label to be a great success, as it:

• Strengthened relationships with its customers;

• Contributed to sales growth;

• Enhanced the value of its products; and 

• Improved overall sustainability value propositions for Sealed Air and its customers.

Sealed Air will be placing the Label on additional PE film products in the near future.

Next, Melissa Craig of Kellogg Co. shared her perspective. The company’s goals in using the Label centered on informing its consumers on the recyclability of all package components and delivering a consistent message across all brands, in addition to being the first in the cereal category to use the Label.

Craig found that, because new products were involved, a non-disclosure agreement was essential. The How2Recycle License Agreement now includes an NDA section as an important learning from the soft launch. Finally, Craig found that a desire to move forward quickly must be balanced with an approach that takes into consideration varying packaging types, previously used recyclability language and company-wide communications. The Label was introduced on Special K cereal in April 2013, with other brands following soon after.

Peter Swaine of Seventh Generation was the final speaker. Seventh Generation’s focus on using post-consumer recycled content drove its support of the How2Recycle Label. As of April 2013, the company has used it on 71 stock-keeping units (SKUs).

Seventh Generation is incorporating the Label on all packaging as the label art is updated. A key internal tool was creating a “How2Recycle Library” that showed the appropriate label for each packaging type.

Swaine described the need to “run the gauntlet” of departments when doing internal consulting on the Label, including creative, operations, packaging, consumer science, claims, quality assurance, regulatory/legal, consumer relations and brand management. 

For the Label to have maximum effectiveness, additional participation is needed. See www.how2recycle.info/how2join for more information.

 

Author Anne Bedarf is a senior manager at GreenBlue’s Sustainable Packaging Coalition. For information about the Sustainable Packaging Coalition, visit www.sustainablepackaging.org

 

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Sealed Air and Ecovative Expand Relationship to Produce, Sell and Distribute Mushroom Packaging in Europe

Sealed Air Corporation (NYSE: SEE) and Ecovative Design LLC completed an agreement to expand their existing relationship in order to continue to accelerate the production, sales and distribution of Ecovative’s Mushroom Packaging in Europe.  Sealed Air plans to begin offering the products in Europe immediately.

Last year the two companies announced Sealed Air as the exclusive licensee for protective packaging in North America for Mushroom Packaging, a new technology for rapidly renewable and environmentally responsible packaging materials made from agricultural byproducts and mycelium, or mushroom roots.   In October 2012, Sealed Air launched Restore Mushroom Packaging, its first commercialized product using Ecovative’s biomaterial technology.

“The agreement builds upon our successful, ground breaking relationship with Sealed Air and continues the overall momentum for providing an innovative and effective alternative to petrochemical based packaging on a much larger scale,” said Eben Bayer, CEO of Ecovative. “We are confident that we can extend this momentum into the European marketplace.”

“Ecovative has had a great deal of success using the unique properties of mycelium for protective packaging. We are looking forward to meeting the performance needs of potential European customers through a variety of packaging applications using this technology,” said Ryan Flanagan, president of Sealed Air’s Protective Packaging business.  “Through our SmartLife commitment, we are reducing waste throughout the supply chain and helping our customers achieve their sustainability objectives by choosing the right solutions for the right needs, without sacrificing performance or cost competitiveness.”

Details of the transaction were not disclosed.  Sealed Air does not expect the transaction to be material to its consolidated financial position or results of operations.

About Sealed Air
Sealed Air is a global leader in food safety and security, facility hygiene and product protection. With widely recognized and inventive brands such as Bubble Wrap brand cushioning, Cryovac brand food packaging solutions and Diversey brand cleaning and hygiene solutions, Sealed Air offers efficient and sustainable solutions that create business value for customers, enhance the quality of life for consumers and provide a cleaner and healthier environment for future generations. Sealed Air generated revenue of approximately $7.6 billion in 2012, and has approximately 25,000 employees who serve customers in 175 countries.

About Ecovative
Founded in 2007, Ecovative is a materials science company developing a new class of home-compostable bioplastics based on mycelium, an organism akin to a living polymer. Ecovative’s high-performance products serve as environmentally responsible alternatives to traditional foam packaging, insulation, and other plastic-based materials. Ecovative was incubated at Rensselaer Polytechnic Institute. Rensselaer, together with 3M Company and the DOEN Foundation, are significant investors in Ecovative. Ecovative has been recognized with numerous international awards for sustainability and “green” technologies, and was named a Tech Pioneer at the 2011 World Economic Forum in Davos, Switzerland. Ecovative’s growth has been fueled by grants, prizes, and support from key partners including the New York State Energy Research and Development Authority, the National Science Foundation, the U.S. Department of Agriculture, the Environmental Protection Agency, and the National Collegiate Inventors and Innovators Alliance.

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Kellogg’s joins How2Recycle labeling system






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Posted by Rick Lingle, Technical Editor — Packaging Digest, 3/25/2013 2:02:33 PM





 

 

Kelloggs groupThe Sustainable Packaging Coalition (SPC), a project of sustainability nonprofit GreenBlue, announced the successful completion of the soft launch phase of its How2Recycle recycling labeling system. In addition, major brand name Kellogg’s will be joining the 11 other leading companies already taking advantage of the How2Recycle Label, including Ampac, Best Buy, Clorox, Costco Wholesale, Esteé Lauder Companies Aveda Brand, General Mills, Microsoft, Minute Maid, Sealed Air, Seventh Generation, and REI.

 

The How2Recycle Label is the only labeling system for packaging that communicates recyclability across all material types and gives explicit directions to consumers to influence their recycling behavior, and specifies when a package component is not recyclable. Research completed prior to and during the soft launch phase of the project has confirmed that the Label is understood by consumers, leads consumers to action, elicits positive impressions of products and companies, and meets Federal Trade Commission (FTC) requirements. In addition, the Label has proven to be a valuable tool for companies wishing to understand the specific recyclability of their packaging. In short, the Label is fulfilling the project’s goal of improving both the quality and quantity of package recycling. The complete Soft Launch Report is available for download free of charge.

 

How2Recycle label set for April debut with Kellogg’s

 

In addition, GreenBlue is delighted to welcome The Kellogg Company to the How2Recycle Label program, and the public can expect to see the Label on a variety of familiar Kellogg’s and Kashi brand products in April.

 

“At Kellogg, we have a long-standing commitment to sustainability, and the How2Recycle Label on our products honors that legacy,” says Melissa Craig of The Kellogg Company. “We continually look for ways to educate consumers on the recyclability of our packaging materials. Consumers need clear, concise communication when it comes to recycling, so materials that can be reclaimed don’t accidentally end up in landfills. This label helps ensure all packaging components are recycled, as intended, to further reduce the environmental impact of our products and promote conservation.”

 

Of note is Kellogg’s use of the How2Recycle “Store Drop-off” version of the Label for certain plastic bags, wraps, and other films acceptable at many retail locations for recycling with plastic carry-out bags. The familiar cereal “bag in box” format will carry this label as it applies to the inside bag liner. The SPC has partnered with the Flexible Film Recycling Group of the American Chemistry Council to increase use of this label and awareness regarding film plastic recycling. The paperboard box remains recyclable to the majority of the public either at curbside or municipal drop-off locations.

 

Kellogg’s paperboard formats also carry the Recycled Paperboard Alliance’s (RPA) “100% recycled paperboard” symbol, making the important connection between the act of recycling and the critically important issue of buying products made from recycled materials. Paul Schutes, Executive Director of the RPA, comments, “The How2Recycle Label will lead to greater consumer understanding about the recyclability of fiber based packaging, leading to more fiber being collected, which is important to the 100% recycled paperboard industry.”

 

Full implementation of the label is now underway, and companies interested in participating are encouraged to contact GreenBlue soon, as it often takes considerable lead-time to integrate the Label into a company’s packaging process. The SPC’s goal is for the Label to appear on the majority of consumer product packaging by 2016.

 

“This long-term project of the SPC is poised to make a significant impact,” says GreenBlue senior manager Anne Bedarf, who with GreenBlue Project Associate Danielle Peacock has led the development of the How2Recycle Label. “With the revision of the FTC’s Green Guides, attention again has turned to accurate and transparent recyclability messaging, and the SPC’s How2Recycle Label is quickly becoming the industry standard. We designed the business model with a tiered structure to encourage participation by businesses of all sizes, and we look forward to working with a diverse group of forward-thinking companies and stakeholders as we enter the next phase.”

 

Companies interested in using the label on their products can go to http://www.how2recycle.info/how2join/ and contact Ms. Bedarf at 434-817-1424 ext. 314 or anne.bedarf@greenblue.org.

Source: GreenBlue.org

 

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Kellogg’s joins How2Recycle labeling system






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Posted by Rick Lingle, Technical Editor — Packaging Digest, 3/25/2013 2:02:33 PM





 

 

Kelloggs groupThe Sustainable Packaging Coalition (SPC), a project of sustainability nonprofit GreenBlue, announced the successful completion of the soft launch phase of its How2Recycle recycling labeling system. In addition, major brand name Kellogg’s will be joining the 11 other leading companies already taking advantage of the How2Recycle Label, including Ampac, Best Buy, Clorox, Costco Wholesale, Esteé Lauder Companies Aveda Brand, General Mills, Microsoft, Minute Maid, Sealed Air, Seventh Generation, and REI.

 

The How2Recycle Label is the only labeling system for packaging that communicates recyclability across all material types and gives explicit directions to consumers to influence their recycling behavior, and specifies when a package component is not recyclable. Research completed prior to and during the soft launch phase of the project has confirmed that the Label is understood by consumers, leads consumers to action, elicits positive impressions of products and companies, and meets Federal Trade Commission (FTC) requirements. In addition, the Label has proven to be a valuable tool for companies wishing to understand the specific recyclability of their packaging. In short, the Label is fulfilling the project’s goal of improving both the quality and quantity of package recycling. The complete Soft Launch Report is available for download free of charge.

 

How2Recycle label set for April debut with Kellogg’s

 

In addition, GreenBlue is delighted to welcome The Kellogg Company to the How2Recycle Label program, and the public can expect to see the Label on a variety of familiar Kellogg’s and Kashi brand products in April.

 

“At Kellogg, we have a long-standing commitment to sustainability, and the How2Recycle Label on our products honors that legacy,” says Melissa Craig of The Kellogg Company. “We continually look for ways to educate consumers on the recyclability of our packaging materials. Consumers need clear, concise communication when it comes to recycling, so materials that can be reclaimed don’t accidentally end up in landfills. This label helps ensure all packaging components are recycled, as intended, to further reduce the environmental impact of our products and promote conservation.”

 

Of note is Kellogg’s use of the How2Recycle “Store Drop-off” version of the Label for certain plastic bags, wraps, and other films acceptable at many retail locations for recycling with plastic carry-out bags. The familiar cereal “bag in box” format will carry this label as it applies to the inside bag liner. The SPC has partnered with the Flexible Film Recycling Group of the American Chemistry Council to increase use of this label and awareness regarding film plastic recycling. The paperboard box remains recyclable to the majority of the public either at curbside or municipal drop-off locations.

 

Kellogg’s paperboard formats also carry the Recycled Paperboard Alliance’s (RPA) “100% recycled paperboard” symbol, making the important connection between the act of recycling and the critically important issue of buying products made from recycled materials. Paul Schutes, Executive Director of the RPA, comments, “The How2Recycle Label will lead to greater consumer understanding about the recyclability of fiber based packaging, leading to more fiber being collected, which is important to the 100% recycled paperboard industry.”

 

Full implementation of the label is now underway, and companies interested in participating are encouraged to contact GreenBlue soon, as it often takes considerable lead-time to integrate the Label into a company’s packaging process. The SPC’s goal is for the Label to appear on the majority of consumer product packaging by 2016.

 

“This long-term project of the SPC is poised to make a significant impact,” says GreenBlue senior manager Anne Bedarf, who with GreenBlue Project Associate Danielle Peacock has led the development of the How2Recycle Label. “With the revision of the FTC’s Green Guides, attention again has turned to accurate and transparent recyclability messaging, and the SPC’s How2Recycle Label is quickly becoming the industry standard. We designed the business model with a tiered structure to encourage participation by businesses of all sizes, and we look forward to working with a diverse group of forward-thinking companies and stakeholders as we enter the next phase.”

 

Companies interested in using the label on their products can go to http://www.how2recycle.info/how2join/ and contact Ms. Bedarf at 434-817-1424 ext. 314 or anne.bedarf@greenblue.org.

Source: GreenBlue.org

 

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