Sealed Air Shrinks PET Recycling Concerns with New Cryovac LT-1 Shrink Sleeve Label

Sealed Air has expanded its presence in the shrink label market with the unveiling of its new Cryovac LT-1 shrink sleeve label, among the first in the industry with a density lower than the 1g/cc standard which guides polyethylene terephthalate (PET) recycling. The labels are composed of a multi-layer polymer-based film to provide 360-degree, form-fitting bottle coverage while enhancing sustainability and performance.

Featuring a density of 0.95 g/cc, Cryovac LT-1 shrink sleeve labels easily separate and float from source PET bottles once they reach the recycling process. This reduces contamination during recycling and enables greater bottle recycling efficiencies. A video demonstrating these properties can be viewed here.

“Shrink label separation has emerged as one of the greatest challenges for PET recyclers, who battle accumulating waste as a result of high-density labels that sink and ultimately mix with PET bottle flakes,” said Scott Keefauver, marketing manager, Sealed Air Packaging Solutions. “By offering a high-performance, PVC-free label that complies with sorting equipment and grants second life for recycled bottles, Sealed Air reinforces our commitment to our SmartLife sustainability approach, which emphasizes reducing waste while increasing value of recycled material.”

Cryovac LT-1 shrink labels additionally deploy low temperature, high shrink (up to 70% at 90 degrees Celsius), enabling tight, secure fit to any bottle design. Each label is composed of pliable, high-gloss material that prevents cracking and reduces potential damage from scratching, while maximizing product retail shelf presentation. In addition, the Cryovac LT-1 label yields up to a 30% source reduction compared to other monolayer shrink sleeve labels.

Fully compatible with existing label systems, converters can implement Cryovac LT-1 labels without additional equipment or hassle. The product’s exterior film layer consists of a print-friendly substrate that is likewise compatible with existing shrink sleeve inks and seaming solvents.

“Cryovac LT-1 shrink sleeve labels deliver unparalleled performance and sustainability for converters without requiring additional printing, converting or process expenses,” said Keefauver. “By providing our customers with final products that are both functional and appealing, Sealed Air drives value across multiple sectors, including beverages and health and beauty, among others.”

For more information about Cryovac LT-1 shrink sleeve labels, visit

About Sealed Air
Sealed Air is a global leader in food safety and security, facility hygiene and product protection. With widely recognized and inventive brands such as Bubble Wrap brand cushioning, Cryovac brand food packaging solutions and Diversey brand cleaning and hygiene solutions, Sealed Air offers efficient and sustainable solutions that create business value for customers, enhance the quality of life for consumers and provide a cleaner and healthier environment for future generations. Sealed Air generated revenue of approximately $7.6 billion in 2012, and has approximately 25,000 employees who serve customers in 175 countries.

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Arrowhead video celebrates beauty of bottled water recycling





Posted by Lisa McTigue Pierce, Executive Editor — Packaging Digest, 2/20/2013 1:23:15 PM

Arrowhead logoArrowhead Brand 100% Mountain Spring Water—the brand that introduced its new 0.5L ReBorn bottle made with 50 percent recycled plastic (rPET) and launched its “Recycling is a Beautiful Thing” campaign in November 2012—is taking another step toward educating consumers about the value of recycling with the unveiling of an innovative, new stop-motion video. The video supports the brand’s commitment to getting consumers excited about recycling and increasing recycling rates by featuring visuals that were created out of recycled materials. 

Produced by Bent Image Lab based in Portland, Ore., the one-minute video tells the story of the endless possibilities that can come from recycling. The video informs consumers that most recyclable plastic bottles actually end up in the trash—in California alone, more than 2.8 billion plastic bottles ended up in landfills in 2011[1]—but stresses that the more we recycle today, the more materials that can be reused tomorrow. The animatic eventually portrays a picture of a 3-D landscape, nature’s masterpiece, followed by an Arrowhead label from which the 0.5L ReBorn bottle emerges. 

The video was created to emphasize the message behind the brand’s “Recycling is a Beautiful Thing” campaign, which was launched in November 2012. “We’re excited to demonstrate that recycled materials have significant second life utility,” says Gigi Leporati, brand manager, Arrowhead 100% Mountain Spring Water. “If you look closely at the imagery in the video, you’ll see it translates some recyclable materials found in landfills into an artistic and environmentally thoughtful statement. Through this video, we hope to motivate consumers to recycle more and think about recycling in a new way.”


The interactive campaign is hosted on a dedicated tab on the Arrowhead brand Facebook page. In addition to the video, the page also highlights informative statistics about recycling and showcases still life and found object art pieces crafted from recycled materials. 

The 0.5L ReBorn bottle launch was celebrated in the San Francisco area with a volunteer recycling and beautification event in partnership with Keep California Beautiful (KCB) on America Recycles Day. To further assist local recycling efforts in San Francisco, Arrowhead unveiled four innovative solar-powered BigBelly waste and recycling stations at the event, which the brand is sponsoring for one year. 

To learn more about the Arrowhead ReBorn bottle and experience the beauty of recycling, please visit the brand on Facebook where you can also watch the new video and share it with your friends. To read more about NestleWaters North America’s commitment to sustainability, please visit

[1] CalRecycle. Calendar Year 2011 Report of Beverage Container Sales, Returns, Redemption and Recycling Rates.


Source: Nestle Waters North America






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