T-Shirts and Plastic Water Bottles Are Best Promotional Products For Marathons

T-Shirts and Plastic Water Bottles Are Best Promotional Products For Marathons

Besides the Olympic Games and the World Cup in Soccer, there is no more internationally branded sports event than the traditional Marathon. This is an excellent, untapped opportunity for marketers and brand builders.

At 42.195 kilometers, or 26 miles and 385 yards, the Marathon is usually run as a road race and was born as a commemoration of a Greek Soldier who ran with a message from the Battle of Marathon to Athens. The first marathon in modern time occurred in 1896 at Olympics and today over 500 Marathons are arranged around the world.

Five of the most prestigious races in the Marathon world are Boston, New York City, Chicago, London and Berlin. These races attract hundreds of thousands of people and are media staples running up significant news coverage, media coverage, footage and print for weeks at a time. Marathons are often isolated events from city to city, so a local coordination of sponsorships and marketing efforts is often possible.

Most participants of a Marathon race are not running to win, but running for the accomplishment. The strategy is often to run from water stop to water stop where water bottles are available.

The brand building opportunities surrounding a Marathon are many. Firstly, you have the runners themselves, who are in fact walking, jogging or running as billboards and could be wearing your brand or slogan on their backs.

Secondly, you have all the functional staff surrounding the Marathon working on arrangements and coordination. Official staff counts in the thousands and many of the officials are media spokes people who will be getting face time with film cameras and journalists.

Thirdly, Marathons are major tourist and crowd magnets. For some of the larger Marathons, spectator crowds count in the hundreds of thousands lining up along the streets and taking part of the festivities. There is a high level of street vendor culture surrounding a Marathon and often times merchandise is being sold to commemorate the event with T-shirts such as “I was there, Chicago 2006 Marathon”.

Besides from T-shirt the most important aspect of a Marathon is staying hydrated. In the average Marathon time of 4 hours, 32 minutes and 8 seconds runners will have to replenish their water supply several times to be able to finish the race. Water stations are placed throughout the Marathon route with Water Bottles. While the drinking of water from Water bottles has to be leveled out with intake of salt to prevent hyponatremia, a Marathon runner will drink about 4-6 ounces of liquid every 20-3o minutes of the race.

Often times, the water stations are also covered by media and a large on watching crowd so the stations are ideal for promotional branding and branded Water Bottles.

DiscountMugs.com is a large distribution company based in Miami, Florida. They are web-based and factory-direct which allows them to keep prices lower than the rest of the competition. They also have a huge selection of promotional products from wine glasses and shot glasses to water bottles and champagne flutes.

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Promotional Sports Bottles – Excellent Promotional Products

Promotional Sports Bottles – Excellent Promotional Products

Promotional sports bottles are probably one of the trendiest promotional products available today. There are numerous types of sports bottles and the most popular ones are personalized sports bottles. These types of bottles are personalized to look different while still connected to the brand, company, product or service that has their logo on it. Customers who buy them or receive them need no worry about the logo or the designs washing off as these bottles are painted with special materials and paint that will last for a very long time. And as long as the bottles are in use, they successfully advertise the company amongst its prospective customers of the brand as well as potential customers.

Personalized sports bottles are both practical and useful. Because of its utility features, these bottles are distributed during sports events bearing the logo of a company; the logo of the team’s playing as well as the game’s sponsors. It is also commonly distributed during road shows, outdoor camps, concerts as well as outdoor events. These kind of events are the types where people get tired and thirsty fast. Suppose if a company distributes the promotional sports bottles in a grand sports event organized in your city, they can gain a lot of publicity for their brand and catch hold of a wider target audience instantly since a large group of people assembles in a sports event.

The company’s brand ultimately gets massive popularity immediately. Every time someone picks up his custom sports bottle, he will be looking at the brand again and again. This kind of repetitive advertising will form greater recognition and recall to the brand and the company. The user of the bottle will register the name permanently in their brain. This is one of the most successful methods of publicizing the brand.

Promotional sports bottles are available in a variety of designs and they can come in aluminum or plastic. Personalized sports bottles can also be made into elegant corporate gifts that are suitable for different people and different occasions. Many companies take advantage of marathons and cross country races. Companies that sponsor these events know the great advantage of getting their names out there for everyone to see because it’s free publicity. From sponsoring t-shirts and running gear for the runners and athletes, companies also provide personalized sports bottles to the athletes, crew, VIPs attending and the crowd of spectators.

These sponsors get free publicity through the TV stations and radio broadcaster that come to cover the event. Most sports events receive a huge coverage and thus, cameras will not only zoom on the players but the spectators as well and a glimpse of everyone in the stadium or event venue holding or drinking from the personalized sports bottle can be seen. When you custom make a sports bottle for your company, make it as attractive a possible. Don’t just stick to the normal black or white. Be creative and get colors in striking green, blue, orange, yellow and red. Whatever you do, make sure these colors compliment your logo and don’t overshadow it.

Amin is the author of Discountmugs.com. If you would like more information about Sports Bottles please visit http://www.discountmugs.com

Amin is the author of Discountmugs.com. If you would like more information about Mixing Glasses please visit http://www.discountmugs.com.

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