Arrowhead video celebrates beauty of bottled water recycling





Posted by Lisa McTigue Pierce, Executive Editor — Packaging Digest, 2/20/2013 1:23:15 PM

Arrowhead logoArrowhead Brand 100% Mountain Spring Water—the brand that introduced its new 0.5L ReBorn bottle made with 50 percent recycled plastic (rPET) and launched its “Recycling is a Beautiful Thing” campaign in November 2012—is taking another step toward educating consumers about the value of recycling with the unveiling of an innovative, new stop-motion video. The video supports the brand’s commitment to getting consumers excited about recycling and increasing recycling rates by featuring visuals that were created out of recycled materials. 

Produced by Bent Image Lab based in Portland, Ore., the one-minute video tells the story of the endless possibilities that can come from recycling. The video informs consumers that most recyclable plastic bottles actually end up in the trash—in California alone, more than 2.8 billion plastic bottles ended up in landfills in 2011[1]—but stresses that the more we recycle today, the more materials that can be reused tomorrow. The animatic eventually portrays a picture of a 3-D landscape, nature’s masterpiece, followed by an Arrowhead label from which the 0.5L ReBorn bottle emerges. 

The video was created to emphasize the message behind the brand’s “Recycling is a Beautiful Thing” campaign, which was launched in November 2012. “We’re excited to demonstrate that recycled materials have significant second life utility,” says Gigi Leporati, brand manager, Arrowhead 100% Mountain Spring Water. “If you look closely at the imagery in the video, you’ll see it translates some recyclable materials found in landfills into an artistic and environmentally thoughtful statement. Through this video, we hope to motivate consumers to recycle more and think about recycling in a new way.”


The interactive campaign is hosted on a dedicated tab on the Arrowhead brand Facebook page. In addition to the video, the page also highlights informative statistics about recycling and showcases still life and found object art pieces crafted from recycled materials. 

The 0.5L ReBorn bottle launch was celebrated in the San Francisco area with a volunteer recycling and beautification event in partnership with Keep California Beautiful (KCB) on America Recycles Day. To further assist local recycling efforts in San Francisco, Arrowhead unveiled four innovative solar-powered BigBelly waste and recycling stations at the event, which the brand is sponsoring for one year. 

To learn more about the Arrowhead ReBorn bottle and experience the beauty of recycling, please visit the brand on Facebook where you can also watch the new video and share it with your friends. To read more about NestleWaters North America’s commitment to sustainability, please visit

[1] CalRecycle. Calendar Year 2011 Report of Beverage Container Sales, Returns, Redemption and Recycling Rates.


Source: Nestle Waters North America






    We would love your feedback!

Post a comment

No related content found.


Canon Resource Center

Source Article from

Technorati Tags: , , , , , , , , , , , , , , , , , , ,

Things You Have Always Wanted To Know About Water Bottles

Things You Have Always Wanted To Know About Water Bottles

There are many claims and concerns about water bottles; whether there are safe, do they pose health anxieties and which ones are the best. Let us look at some of the things about these containers.

Are water bottles reusable?
There have been suggestions, which ultimately caused a worldwide scare about leached chemicals in single-use bottle containers when exposed to daylight, high temperature and time. These claims have been disproved by the International Bottled Water Association. According to the FDA, they asses the journey probability of plastics and the material with which they are finished. The authorization procedure includes rigorous prerequisites to calculate approximately the levels at which such substances may transmit to the diet. To date, these bottles can be reused if sanitized properly.
Can you get cancer from freezing water bottles?
There are claims that freezing water in plastic bottles could expose consumers to dioxins, a composite that can lead to many health problems. Dr. Rolf Harden, an assistant professor at the Department of Environmental Health Sciences and the Center for Water and Health refuted these claims. According to him, this is a mere urban legend; no traces of dioxins have been located in plastics. In fact, the act of freezing actually halts the discharge of chemicals. There is no evidence that drinking from frozen bottles can cause grievous diseases.

Bottles containing water left in the car are contaminated. Is this true?
This is entirely untrue. The FDA, through its stringent evaluation processes, stresses that plastic bottles utilized in the commercial market are absolutely safe. However, studies and research are continued to ensure that plastic bottles are safe for consumers.

What are BPA-Free water bottles? Are these bottles the best choice?
Research have shown that Plastic # 7 like Nalgene, Lexan and other polycarbonates bottles do not leach Bisphenol A or BPA quantities that could be hazardous to health. However, producers of bottles for water have since labeled their merchandise as BPA-Free. Many Companies have revamped their bottles so they are free of BPA. These bottles are safe and you should not worry about their quality as they have passed the strict FDA regulations. It is interesting to note that chemical leaching and contaminants can migrate to plastics, but the amount is so minute that they will not cause serious health problems to consumers.

Are reusable water bottles better for the environment?
Bottled water bottles which are disposable are of course, a waste of our Earth’s reserves. This fact remains even if these bottles are recycled. In any case, it is better to use a dependable bottle which can be refilled. The Earth will thank you for this.

How do I clean bottles for reuse?
If you intend to reuse your bottles, please bear in mind that they need to be cleaned thoroughly. They must be washed and dried at regular intervals. The water in your bottle would become a happy breeding ground to germs and fungi without chlorine. If you use these bottles to house beverages like juice, it is important to wash them immediately afterward as sugar is an ideal fertilizer for bacterial contaminants. is a large distribution company based in Miami, Florida. They are web-based and factory-direct which allows them to keep prices lower than the rest of the competition. They also have a huge selection of promotional products from wine glasses and shot glasses to tote bags and water bottles.

Article from

More Plastic Bottles Articles

Related Blogs

Technorati Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,