PureCircle announces ambitious 2020 sustainability goals





Posted by Jack Mans, Plant Operations Editor — Packaging Digest, 6/12/2013 9:23:32 AM

PureCircle, a leading producer and marketer of high puC - daily - PureCircle_logo.jpegrity stevia products, announced today that it has expanded its Sustainability program and set an ambitious 2020 goal to reduce carbon, water, waste and energy use across its supply chain from farm to sweetener.

These goals mark a significant commitment to making a positive impact on the food and beverage industry’s environmental footprint and helping to tackle the global obesity challenge. PureCircle’s efforts will enable a cumulative reduction of the food & beverage industries’:

       • Carbon emissions by one million metric tons by 2020
       • Water consumption by two trillion liters by 2020
       • Calories in global diets by 13 trillion by 2020


When setting these ambitious commitments, PureCircle drew from the industry leading work it has undertaken to measure its carbon and water footprint. PureCircle was the first in the stevia industry to measure and publish results of the carbon and water footprint from farm to sweetener.


In Fiscal 2012, it completed its second carbon footprint, which together with the 2011 study formed the basis for the 2020 goals. These goals show that PureCircle stevia has a significantly lower environmental footprint than other natural mainstream sweeteners (high fructose corn syrup (HFCS), beet and cane sugar) based on publically available benchmarks.


Building on the progress the company has already made to reduce its carbon emissions and water use, the 2020 goals layout PureCircle’s commitments to have zero untreated waste to landfill and support 100,000 farmers by 2020. PureCircle‘s own vertically integrated supply chain, allows for innovation and traceability from farm to final stevia ingredient.


Ajay Chandran, Global Marketing and Sustainability Director said: “It is PureCircle’s vision to lead the global expansion of stevia as the next mass volume natural sweetener that is grown, processed and delivered in a way that respects people and the planet. Our 2020 goals, published today, demonstrate this vision in action. Our customers and consumers can be assured of our long-term commitment to further embedding sustainability principles and practices across our integrated supply chain, which will result in improved products with a reduced impact.


“As the world’s largest stevia producer and supplier, we recognize the unique role we can play in helping the food and beverage industry to reduce its impact on the environment and tackle the global obesity challenge, with our goals articulating the significant role we can play in this respect.”

The 2020 goals serve as an important next step in PureCircle’s sustainability journey, following the company’s publication of its Sustainability Commitment in 2011 and first Carbon and Water Footprint in 2012.


To learn more about PureCircle’s 2020 Sustainability Goals, visit: http://purecircle.com/company/corporate-social-responsibility/our-2020-sustainability-goals





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Tom’s of Maine brushes up on the tween market

What’s inside your child’s toothpaste? Tom’s of Maine is encouraging parents to ask that question during National Children’s Dental Health Month and year-round with the addition of a new natural toothpaste made for kids 8+ without the dyes, saccharin or artificial flavors often found in other brands. Tom’s of Maine is the only brand to offer both natural children’s rinse and natural toothpastes that are accepted by the American Dental Association (ADA) to help prevent cavities and promote healthy teeth for kids.  
Designed for kids eight and older, Tom’s of Maine new Wicked Cool! natural toothpaste with fluoride cleans gently, helps fight cavities and strengthens enamel. A mild mint taste addresses the fresh breath concerns of older kids.  Wicked Cool! is designed as an inbetween option to help kids 8+ transition from fruit-inspired flavors they enjoyed as young kids to the strong mint flavors more commonly found in adult toothpaste. For kids under eight, Tom’s of Maine Silly Strawberry™ is the number one natural kids toothpaste, made with real strawberry flavor.

“Parents want to make the best choices for their kids,” said Matt Smith, oral care senior brand manager, at Tom’s of Maine. “Color and sparkles are fun but we don’t see a role for them in a child’s toothpaste. Our approach is to use only a handful of the highest quality naturally-derived ingredients and to offer a line of products that supports good oral hygiene for kids as they progress through childhood.”

In addition to toothpaste, Tom’s of Maine Juicy Mint Children’s Anticavity Fluoride Rinse provides additional cavity protection over brushing alone. Juicy Mint features natural fruity flavors and a hint of mint, pairing well with the flavors of both Silly Strawberry and Wicked Cool! toothpastes. Tom’s of Maine’s Juicy Mint Children’s Anticavity Fluoride Rinse is ADA-accepted to help prevent cavities and has no artificial dyes, sweeteners, or flavors.

Tom’s of Maine gives ten percent of its profits back to the community, and this winter the company is celebrating 10 years of its Dental Health for All program.  To date, the company has donated $1 million to community dental clinics and has made more than 200,000 additional patient visits possible.

Tom’s of Maine new Wicked Cool! and Silly Strawberry are available nationwide for a suggested retail price of $3.29, and these natural toothpastes also come without fluoride. Juicy Mint Children’s Anticavity Fluoride Rinse retails for $4.99. All Tom’s of Maine products are also available at tomsofmainestore.com.

About Tom’s of Maine

Tom’s of Maine is a leading natural products company focused on oral and personal care carrying high quality toothpaste, mouthwash, dental floss, deodorant and bar soap products. The company has a long-standing commitment to supporting people, communities and the living planet. For over 42 years, TOMs has sponsored hundreds of nonprofit efforts by giving 10% of its profits back to organizations that support human and environmental goodness and by encouraging employees to use 5% (12 days) of employee time to volunteer. TOMs  employees regularly contribute suggestions for improving the company’s high sustainability standards. And their ideas, from wind power to ways to improve recycled and recyclable packaging options, are critical to the company’s sensitive way of doing business. Tom’s of Maine products are vegan, Kosher, halal-certified and all packaging is recyclable through a partnership with upcycling leader TerraCycle or participating municipalities. Tom’s of Maine enjoys partnering with its consumers, vendors and community organizations to support lasting, positive change that is good for people and the planet. Visit us online at http://www.tomsofmaine.com/ or at http://www.facebook.com/TomsofMaine.

SOURCE Tom’s of Maine

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