Innovations in Product Development
Igniting sales and brand engagement are leading topics for HBA’s high profile conference.
Is learning from leading visionaries and successful brands part of your “Bucket List”? Want to learn how to speed the path to purchasing? Seek inspiration from your peers? For three days in New York City, the annual HBA Global Expo & Conference will bring together the entire world of beauty and personal care to launch new products and brands from conception to activation.
Taking place June 18–20, 2013, at the Javits Center, HBA Global is the multi-functional event that efficiently provides the suppliers, ideas and connections that beauty brands need to succeed.
With more than 50 classes, the HBA Global Conference Program has sessions focused on brand development, innovations, skincare, and natural and sustainable packaging and products. A leading panel of experts, who will engage attendees in discussions on beauty trends, market movements and technical approaches, include speakers from Coty, Dr. Dennis Gross Skincare, Duane Reade/Walgreens, Elizabeth Arden, Estée Lauder, Nars Cosmetics, Perricone MD, Target, Tru Fragrance, Unilever, and Yes to Inc.
Here are even more highlights of what the June 18–20 HBA event has in store:
• SPLASH Pavilion returns with 30 new finished good products from all over the world that may be this year’s must haves in beauty, fragrance and personal care.
• Enhanced New Product Showcase is redesigned to optimize exhibitors’ offerings; this attendee destination area will include the latest in formulation, packaging, private label and more.
• Trend Spot Theatre presents perspectives from those on the forefront of brand success including makeup and product expert Eve Pearl and other top innovators in color, fashion, technology, anti-aging and more.
• SPA Services & Products Pavilion has the latest products and services to enhance the wellness, holistic healing and resort experience.
• HBA Industry & IPDA Awards Presentation celebrates this year’s outstanding package designs for cosmetics, fragrance, hair care, personal care, skincare, tools/at-home devices, sampling and travel size products as well as innovations in sustainability and the people’s choice for best new exhibitor and SPLASH products seen at HBA.
HBA Global Expo & Conference will also feature special activities that promote networking and partnership-building, making the event a must-attend for business and professional success. “In just three days, attendees can get unprecedented insight that normally would take years of education and on-the-job experience,” says Jill Birkett, brand director, beauty & wellness, UBM Live.
For more information and to register use priority code: PPDMT, for a special offer, at www.hbaexpo.com
The 2013 HBA International Package Design Awards
IPDA Showcase celebrates the best in beauty and personal care packaging.
Creative and innovative packaging plays a key role in influencing purchasing decisions amongst consumers, making the International Package Design Awards (IPDA) showcase a popular feature at HBA Global.
This must-see exhibit at the industry event in June, displays the finalists in these annual awards that honors the year’s most outstanding packaging in several categories that include cosmetics, fragrance, personal care, skincare and innovations in sustainability. Categories for hair care, sampling/travel size products, and at-home devices and tools have also been added to the program.
As one of the longest-running package design awards in the beauty industry—major brands, niche players and indie companies, have all won the prestigious IPDA awards for their innovative package design and engineering achievements. Past IPDA winners and finalists include Arbonne, Aveda, Avon, Bath & Body Works, Benefit Cosmetics, Bumble & Bumble, Burberry Cosmetics, Color Proof, Combe, Coola, Coty, Five Star Fragrance, Inter Parfums, Kate Somerville Skincare, Lea Journo Cosmetique, L’Oréal Paris, Mac Cosmetics, Maybelline, Naked Princess, Physicians Formula, P&G, Renpure Organics, Sephora, SK-II, Stila, The Estee Lauder Companies, Thymes, Victoria’s Secret, and Yves Rocher.
Submissions for this year’s IPDA Awards came from all over the world and eligible products were introduced or being introduced from June 1, 2012, through June 30, 2013. Any size company could submit including suppliers, design firms, public relations agencies and brand manufacturers.
The IPDA finalists and winners will be ceremoniously announced during a cocktail reception on Wednesday, June 19, during HBA Global Expo. This year’s honorees were selected by a judging panel made up of industry packaging and marketing professionals, designers, suppliers and members of the media. The IPDA judging was based on the following criteria: originality, design concept, creative use of new materials, components and decorating processes, technical competency and effective brand messaging. “Being able to celebrate the industry’s outstanding packaging and engineering achievements designs that enhance the brand experience and connect with buyers is a highlight of the event,” says Jill Birkett, brand director, beauty & wellness, UBM Live.
Attendees at HBA Global can get an up close view of the Category Finalists & Winners by visiting the IPDA Showcase during HBA Global Expo & Conference in New York, June 18–20, at the Javits Center.
Beauty Packaging and HAPPI magazines sponsor the HBA IPDA Awards. For more information about the HBA IPDA Awards, go to www.hbaexpo.com/ipda or contact: 609-759-7617.
Make your plans now to attend HBA Global. View all that is offered in the educational program, check out the list of suppliers featuring hundreds of products, innovations and solutions from raw materials and ingredients to packaging to finished products.
View the program, plan your time, and register today. Secure valuable savings while ensuring your products are part of tomorrow’s trends.
Register at www.hbaexpo.com with promo code: PPDMT for a FREE exhibit hall pass!
Unwrapping a New Educational Experience
The Institute of Packaging Professionals and HBA Global to debut the IoPP Packaging Learning Center at HBA Global.
The Institute of Packaging Professionals (IoPP) have partnered with HBA Global to develop a one-day packaging-focused conference at this year’s show. The IoPP Packaging Learning Center conference will take place on Wednesday, June 19, at the Jacob K. Javits Convention Center in New York City. As a leading product development event for the cosmetics, fragrance, personal care and skincare industry, the international HBA Global show draws more than 15,000 industry professionals, and will run June 18–20, 2013.
Five sessions will be presented throughout the day of learning and will explore branding, materials, package design and current trends in global packaging and retail. The presentation topics are of high interest to the health and beauty industry audiences, but also include information that is valuable in general in elevating packaging’s role as part of business strategies at any type of consumer product company.
This on-trend packaging conference includes:
• Optimize Health and Beauty Packaging for the Web: New Insights from Shopper Research
An engaging session with new research findings regarding the role of packaging in online shopping for health and beauty products. Attendees will learn from consumer marketing expert, Jonathan Asher, executive vice president, Perception Research Services, about the latest guidelines for optimizing the presentation of packaging on retail websites. He will also provide proven insight for ensuring that packaging meets its functional responsibilities (online and at home) and invaluable information to develop a company’s online packaging strategy.
• Five Ways to Win with the Right Contract Packager
Produced through the Contract Packaging Association (CPA), and given by contract packaging industry pioneer and former CPA president Eric Wilhelm, this session addresses the rapid growth in product innovation that has created increased competition and solutions that deliver “that competitive edge.” One solution that health and beauty product manufacturers are using more often is contract packaging services. Wilhelm will guide personal care and beauty manufacturers through the pitfalls of choosing the wrong contract packager, while also examining the five ways the right partner will lead directly to top-line growth.
• The Future of Retail and its Impact on Packaging as Media
This class will inform attendees of the socio-cultural intersections that manifest in design and aesthetic trends by exploring how the media of packaging will be impacted by the trajectory of retail, mainstreaming technologies and a culture of change. Bryan Goodpaster, design director, LPK Trends, will teach how brands can use packaging to communicate in a climate of heightened consumer focus on the impact of the products they consume as well as how marketers and designers harness advancements in cognition and packaging technologies to impact package design.
• Package Design Considerations for Cosmetics in International Markets
With the aim to help companies develop packaging that complies with global environmental rules and regulations, EPI president Victor Bell will share key considerations in the package design process for cosmetics, including: new ISO packaging standards and their relationship to the European Union’s Essential Requirements; assessing packaging sustainability and minimizing environmental impact; labeling rules; and the influence of material composition on extended producer responsibility fees.
• Effective Packaging on an Aggressive Timeline: The Summer’s Eve Success Formula
In the final session of the day, Angela Bryant, director of marketing for the Summer’s Eve brand at Fleet Laboratories Inc., and John Nunziato, creative director, Little Big Brands, will share how to rebuild a brand from the bottom up in record time by explaining how the iconic brand—Summer’s Eve—pulled off a brand and packaging reinvention in a year, without sacrificing quality or creativity.
“The latest in packaging innovations and trends is one of the top areas of interest for the HBA Global audience,” says Jill Birkett, brand director, beauty & wellness, UBM Live. “We are thrilled to partner with IoPP and offer our attendees these sessions that will enhance their brand and professional success.”
Jim George, IoPP’s director of education, adds: “The Packaging Learning Center Conference at HBA gives IoPP another new opportunity to serve its educational mission within the packaging community. We are pleased to have this opportunity at HBA Global Expo & Conference, which has been a vital event for the health and beauty community for two decades.”
IoPP is a membership organization and community in North America for packaging education training and networking. The association‘s 5,000 individual members are from consumer products companies in the food, beverage, health and beauty, cosmetics, household and hardware goods, and other industries, as well as from companies providing packaging materials and services supporting the industry.
For more information on the IoPP Packaging Learning Center Conference at HBA Global go to: http://www.hbaexpo.com/education/2013-conference/packaging.
HBA Global Expo & Conference—Where Beauty Meets Business
June 18–20, 2013
Jacob K. Javits Convention Center
New York, NY
Exhibit Hall Hours:
Tuesday, June 18
10:00 a.m. – 5:00 p.m.
Wednesday, June 19
10:00 a.m. – 5:00 p.m.
Thursday, June 20
10:00 a.m. – 3:00 p.m.
Conference Programs Hours:
Tuesday, June 18
9:00 a.m. – 5:30 p.m.
Wednesday, June 19
9:00 a.m. – 5:15 p.m.
Thursday, June 20
9:00 a.m. – 2:15 p.m.
HBA International Package Design Awards
Wednesday, June 19
For more information including the full conference program, show floor activities, exhibitor directory, networking opportunities, travel and hotel as well as to register go to www.hbaexpo.com. Use priority code: PPDMT, for a special offer.
HBA Global—where new brands begin
Emmy Award winning celebrity makeup expert and entrepreneur shares her HBA experiences.
As a leading product-development event for the beauty and personal care industry, the annual HBA Global Expo & Conference has been the starting place for many new brands entering the marketplace. Year after year, brand owners and emerging innovators have credited the event for helping them find trusted suppliers for their manufacturing needs including packaging, ingredients and private label.
With a comprehensive conference program running alongside the exhibits, the educational component has also provided guidance and insight to many entrepreneurs entering the business. In addition, the networking opportunities presented at the event, have helped many industry professionals grow their companies and careers.
Physicians Formula, IT Cosmetics, Tarte, Betty Beauty, Stila, Perricone MD, and many more have found suppliers and new ideas from attending the event.
Eve Pearl, five-time Emmy Award winning celebrity makeup expert, and the entrepreneurial powerhouse behind her global brand, Eve Pearl, Makeup with Skincare for Every Complexion, has been a loyal HBA attendee for more than nine years. Her luxury line of multi-functional cosmetics includes the award-winning Salmon Concealer that has revolutionized the way dark under-eye
circles are covered.
Pearl, a true advocate of product innovation and integrity, shares some of her HBA experiences. “I have walked the floors of HBA for years researching worldwide suppliers for my cosmetic line,” she recalls. “I spent a lot of time getting to know the companies and their business practices, so I did not necessarily purchase from them the first time we met.
“Seeing them year after year, and meeting with them at HBA Global, gave me a sense of confidence in their stability and the suppliers also knew that I was serious and passionate about my product line and dedicated to my business success,” she adds. “I also was able to establish relationships with suppliers who were flexible enough to work with me initially on a smaller quantity scale, such as 10,000 units and so on, instead of the massive quantities that established brands placed.
“This allowed me to build my brand and gain a solid footing in the beauty industry,” Pearl continues. “With the success of my brand, I am now able to order much larger quantities, but I am still working with many of the same suppliers who I first met at HBA Global.
“I still attend HBA Global every year, and walk the aisles looking for the latest innovations in componentry, packaging and technology,” she remarks. “I participate in the conference program and share my experiences and insight with others just starting in the industry. The beauty of trade shows too, is you also never know who you will meet or discover—a customer, friend, mentor or new supplier!”