Reduced Moves of Stackable Containers Achieved Through Returnable Packaging Leader Container Exchanger

Reduced Moves of Stackable Containers Achieved Through Returnable Packaging Leader Container Exchanger

Container Exchanger is an online marketplace that offers manufacturing and distribution businesses an outlet for procuring or selling used returnable packaging. The product offerings include many standard and common reusable packaging solutions, including but not limited to plastic totes, plastic collapsible bulk boxes, metal containers, wire baskets, and plastic pallets. Launched in 2005, ContainerExchanger.com has empowered companies to reduce packaging acquisition costs through access to used returnable packaging inventories and it has enabled companies to maximize return during disposal of their used packaging fleets.

 

Returnable packaging reduces waste created by every business, including material handling.  According to David Madden, President of Container Exchanger recently reported that, “Returnable packaging improves material handling by reducing the number of moves from stackable containers. This type of lean manufacturing and distribution metric is quantifiable and makes this environmentally sound decision a good business choice as well.”

 

 

The EarthWorks Group estimates that 30% of landfill waste is created by plastic and paper packaging. The use of cardboard products and other one-time-use packaging products contribute to this waste. The per piece packaging costs for used bulk containers and totes can be as low as 5% of the costs for a comparable expendable solution, depending on shipping volumes.  

Folding bulk containers, industrial totes, and metal storage bins are used over and over again within a facility or between a supplier and a customer. They can be used literally thousands of times. These bulk boxes are much cheaper in the long term when compared to buying cardboard boxes and wood crates every time that product is shipped. Savings can be observed in the per piece packaging cost. While the upfront investment in returnable packaging may cost more, savings can be realized quickly through repeated use (the same bulk containers, metal bins, and totes are used over and over), labor (no more box assembly), material handling (fewer moves from stackable containers), quality (fewer rejects due to damaged packaging), and floor space (plastic and metal containers can stack very high).

Container Exchanger (www.containerexchanger.com) is dedicated to the sale and resale of reusable packaging and containers. The firm resells folding bulk containers, metal storage bins, plastic industrial totes, plastic pallets, and used gaylord boxes nationwide. When a company is finished using a returnable packaging fleet, Container Exchanger represents the seller and finds a buyer for the used bulk packaging. Sellers enjoy a high sales price for a better return on investment. Buyers save significantly in comparison to new packaging prices.

 

 

Container Exchanger

www.containerexchanger.com

David Madden, President

pr@containerexchanger.com

404-551-5599

 

Professional Marketing Firm for the Manufacturing Community and Manufacturing Journalist to most manufacturing magazines

Article from articlesbase.com

Related Packaging Articles

Related Blogs

Technorati Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Efficient Packaging Floor Space Achieved Through Used Bulk Containers

Efficient Packaging Floor Space Achieved Through Used Bulk Containers

Container Exchanger is an online marketplace that offers manufacturing and distribution businesses an outlet for procuring or selling used returnable packaging. The product offerings include many standard and common reusable packaging solutions, including but not limited to plastic totes, plastic collapsible bulk boxes, metal containers, wire baskets, and plastic pallets. Launched in 2005, ContainerExchanger.com has empowered companies to reduce packaging acquisition costs through access to used returnable packaging inventories and it has enabled companies to maximize return during disposal of their used packaging fleets.

David Madden, President of Container Exchanger, recently reported that, “Returnable packaging improves utilization of floor space because plastic and metal containers can be stacked very high, unlike one-time cardboard options.  This efficiency provides an important lean manufacturing and distribution metric that is highly quantifiable and makes this environmentally sound decision a good business choice as well.”

Returnable packaging reduces waste created by every business. The EarthWorks Group estimates that 30% of landfill waste is created by plastic and paper packaging. The use of cardboard products and other one-time-use packaging products contribute to this waste. The per piece packaging costs for used bulk containers and totes can be as low as 5% of the costs for a comparable expendable solution, depending on shipping volumes.  

Folding bulk containers, industrial totes, and metal storage bins are used over and over again within a facility or between a supplier and a customer. They can be used literally thousands of times. These bulk boxes are much cheaper in the long term when compared to buying cardboard boxes and wood crates every time that product is shipped. Savings can be observed in the per piece packaging cost. While the upfront investment in returnable packaging may cost more, savings can be realized quickly through repeated use (the same bulk containers, metal bins, and totes are used over and over), labor (no more box assembly), material handling (fewer moves from stackable containers), quality (fewer rejects due to damaged packaging), and floor space (plastic and metal containers can stack very high).

Container Exchanger (www.containerexchanger.com) is dedicated to the sale and resale of reusable packaging and containers. The firm resells folding bulk containers, metal storage bins, plastic industrial totes, plastic pallets, and used gaylord boxes nationwide. When a company is finished using a returnable packaging fleet, Container Exchanger represents the seller and finds a buyer for the used bulk packaging. Sellers enjoy a high sales price for a better return on investment. Buyers save significantly in comparison to new packaging prices.

Container Exchanger

www.containerexchanger.com

David Madden, President

pr@containerexchanger.com

404-551-5599

Professional Marketing Firm for the Manufacturing Community and Manufacturing Journalist to most manufacturing magazines

Article from articlesbase.com

Related Blogs

Technorati Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Teeth Whitening: How to Whiten Teeth in Less Than a Minute Through Home Teeth Whitening Kits?

Teeth Whitening: How to Whiten Teeth in Less Than a Minute Through Home Teeth Whitening Kits?

A teeth whitening process is often looked on as an essential means of cleansing your stained tooth. There are times when home teeth whitening procedures are always preferred by people from all walks of life. While home teeth whitening is often the most sought after means of polishing your teeth, there are a few things you need to keep in mind, if you aspire to avail the desired benefits. Well, listed below are a few steps, through which you can whiten your teeth in just 60 seconds.

Avoid Teeth Whitening Strips

One of the main reasons why individuals take a lot of time while trying to whiten teeth from home is because, they choose to remain with slow working products. Strips have always been used to whiten teeth from home but they are not so efficient. Not only are they time consuming, you also almost never get a suitable result. There have been numerous cases wherein people have complained that their stained tooth remained stained, despite having worn the strip for hours. Well, one of the main reasons why this happens is because the quality of strips is never up to the mark. Owing to their mass production, there can always be a glitch as far as the quality is concerned. Hence, you need to avoid using strips if you aspire to polish your teeth quickly.

Do Not Whiten Teeth Using Gels

Once again, when the need of the hour is to whiten teeth in a matter of seconds, gels would never be the perfect choice. One of the main reasons why gels are considered passé is because they need to be used along with a plastic brace. You need to first empty the gel inside the brace and then attach the brace to your tooth. Normally, braces need to be attached for as long as a few hours to show their desired effect. Hence, the process is rather long and it is also quite uncomfortable for first time users. Even if you happen to be a regular user, you would not like to waste your precious time while trying to whiten your teeth through a gel.

Make Use Of Cleansing Swabs

The best and by far the most effective means of trying to whiten teeth is through cleansing swabs. They are easily available through online stores and can be applied with ease. Cleansing swabs have become fairly popular because of their ability to cleanse and polish your stained tooth in a matter of seconds. The overall application procedure is fairly simple as well. You need to simply dip the swabs inside a jar of whitening powder and polish your tooth very lightly. This is an easy application procedure, which does not involve a lot of time. You simply need to dip the swab and run your tooth. The stain would be removed automatically and your teeth would sparkle like new within seconds of the application.

The Cleansing Swabs Are Special

You would wonder what makes these cleansing swabs so special. Well, one of the main reasons why you need to make use of these swabs is because they have an advantage of polishing your tooth within seconds. These swabs are filled with a special kind of liquid, which when dipped inside a jar of polishing powder, has the ability to absorb just the right amount of powder from the jar. Thereafter, you simply need to apply the swab and your tooth would begin to shine again.

Click here to read how I got rid of my yellow stains by using a Free Trial pack of Teeth Whitening Swabs and a jar of Teeth Whitening Powder. Check out how I whitened my teeth in 60 seconds flat and took care of my tartar and plaque for free.

Article from articlesbase.com

Related Blogs

Technorati Tags: , , , , , , , , , , , , , , , , , , , , ,

Whiten Teeth Through Home Teeth Whitening Kits

Whiten Teeth Through Home Teeth Whitening Kits

Teeth whitening solutions is considered as an essential means of cleansing your stained or discolored teeth. Home teeth whitening procedures are always preferred by people from all walks of life. There are few things you need to keep in mind if you want to get the desired result in using home teeth whitening solutions. Discussed below are some tips you must follow if you want to whiten your teeth in just a few minutes.

Avoid Using Whitening Strips

One of the reasons why some people take a lot of time while trying to whiten their teeth at home is because, they choose to remain with slow working products. Whitening strips have always been used to whiten teeth from home but it is not very reliable. Not only it is time consuming, you also almost never get your desired result. There have been numerous complaints from users of whitening strips, stating that their stained or discolored teeth remained stained, despite having worn the whitening strips for several hours. The main reason why this is happening, it’s because whitening strips are not that effective. Owing to their mass production, they can never avoid glitch as far as the quality of whitening strips are concerned. So, you need to avoid using whitening strips if you want to whiten your teeth quickly.

Never Use Whitening Gels

Whitening gels would never be the perfect choice if the time you have in whitening your teeth is just a few minutes. One of the reasons while whitening gels are considered as ineffective is because they need to be used along with a plastic brace. You need to first put the gel inside the brace and then attach the brace to your teeth. Normally braces, need to be attached for as long as a few hours to show their desired effect. The process is very time consuming and it is quite uncomfortable for first time users. Even if you’re not a first timer user of whitening gels, you would not want to waste your time while trying to whiten your teeth using a whitening gel.

Effectiveness of Cleansing Swabs

Nowadays, the most effective solution or method to whiten your teeth, are the cleansing swabs. They are easily available in the internet and can be applied with ease. Cleansing swabs have become popular because of their ability to cleanse and polish your stained or discolored teeth in just a matter of seconds. The overall application procedure is also very simple. All you have to do is dip the swabs inside a jar of whitening powder and polish your teeth very lightly. Cleansing swabs application procedure is very simple and does not involve a lot of time. The stain would be removed automatically and your teeth would sparkle like new within seconds of the application.

You would wonder what makes these cleansing swabs very special. One of the main reasons, why you should use cleansing swab as teeth whitening solution, because of its advantage of polishing your teeth within seconds. These cleansing swabs are filled with a special kind of liquid, which when dipped inside a jar of polishing powder, has the ability to absorb just the right amount of powder from the jar. Thereafter, you simply need to apply the cleansing swab and your teeth would begin to whiten.

Visit us to find the best teeth whitening guides. You might also want to pay us a visit to read our popular article top ten myths regarding teeth whitening

Article from articlesbase.com

Related Blogs

Technorati Tags: , , , , , , , , , , , , , , , , , , , , ,

Advertise Your Business Through Promotional Bottle Openers

Advertise Your Business Through Promotional Bottle Openers

Printed promotional products are great marketing tools to advertise your business as these items get word of your business around and leave a positive impression in a potential customer’s mind. They are cost-effective, flexible, productive and simple. Instead of spending hundreds of thousands of pounds on conventional modes of advertisements, you just have to spend few hundred pounds to get your company name, logo and contact details printed onto promotional items and deliver them among your target audience. Your prospects enjoy using them and your brand will get recurring exposure without spending your lots of money.

Among different promotional goods available to organizations, bottle openers are commonly used promotional items by number of companies to advertise their brands. These remarkable items are largely distributed by liquor stores, utility stores, breweries, wineries, restaurants and insurance companies. They are small and handy, yet very productive to advertise your business. They are a perfect choice for relatively large mass giveaways and suitable for boosting further sales. You can hand them out at trade shows, public gatherings, parties and exhibitions. It is also a good idea to give them to clubs, pubs and liquor stores. They are easy to distribute due to their small size and weight.

Bottle openers are a very practical tool to be given to your target audience as their frequent utility makes your prospects need them. Everyone needs a bottle opener at different occasions and events including parities, social events, Christmas, New Year, public gatherings, formal and informal meetings. You can capitalize on their needs by handing out bottle openers printed with your company name, logo and motto. Promotional bottle openers are very effective to get your brand name literally in audience’s hands.

Promotional bottle openers are quite inexpensive especially those made of plastic. They tend to stay with the receivers for a long period of time. Unlike other promotional items such as pens, bottle openers are not easily available to people and they would love to have them. Giving them out may boost your sales as promotional bottle openers carrying your company name and logo are get passed around at home, social events or parties, increasing the number of individuals that see your brand and contact details. Unlike other promotional items, bottle openers are not subjected to wear and tear. If we take an example of promotional clothes, they can fade and rip and your advertisement will no longer be visible to your target audience. Bottle openers, on the other hand, stay in a kitchen or inside a pocket safely and your motto stays around longer.

One of the best and most proven ways to offer promotional openers to your target audience and prospects is on key rings. This makes them double practical and an excellent choice for the companies to be used as their printed promotional items. Your prospects not only use them to open the bottles but also they see your logo and name every time they pull out their keys.

Key ring bottle openers are offered in different styles and shapes. They might be presented as a simple plastic bar or in a thin aluminium strip. They might be shaped like palm trees, sharks, alligators, snowboards, lobsters, beer bottles, surfboards and many more. Some of them are designed to open difficult bottle caps while others are combined with compasses, forks, rulers and army knives. They might be attached to ball caps or built into bottle jackets. Some of them are attached with magnets. In this way, you can easily stick them to your refrigerator or cabinet. They might be combined with pens or take shape just like a credit card so they easily slide into your pocket. Key bottle openers are also offered with wide handles so you can hold them easily.

All these different types of key bottle openers come into huge variety of colours. You should choose a colourful and bright design with an excellent shape for your promotional bottle openers. Promotional key ring bottle openers provide good space for an eye catching promotional message. Also, you can imprint your brand information, logo and contact details onto them.
                                  
Many manufacturers offer different bottle openers such as Croma bottle openers, Waitress knife and Bottle openers keyrings . They are handy, attractive and cost-effective. If we take an example of Croma bottle openers , an order of quantity 250+ is entertained at a price of £0.65 (each), a quantity of 500+ is offered at an affordable price of £0.59 (each), a quantity of 1000+ is offered at an affordable price of £0.56 (each) and you can get as low as £0.51 (each) for an order of 5000+. All these prices include a one colour and one position print. Note that repeat origination charge applies if exact order placed within 12 months of the original. Price includes printing up to 4 colours with Permavision. They are offered with metal key tags and price includes printing up to four colours including full colour or laser engraving. Dimensions are 37x88mm.

 

Click to finds more Promotional Gifts:-  www.yellowpig.co.uk

I am content writer and working in this field for last 4 year.

Article from articlesbase.com

Find More Plastic Bottles Articles

Technorati Tags: , , , , ,

Strenghten your branding through green printing Do more to reach out to constituents and less to damage the earth By: Alpa Patel

Strenghten your branding through green printing Do more to reach out to constituents and less to damage the earth By: Alpa Patel

Like most nonprofits, your organization likely produces several printed pieces a year to appeal to donors, attract new members, promote events, and report to funders. When designing this collateral, you want to create a piece that successfully represents your organization, fits within your budget, and generates positive change while advancing your cause, raising awareness, and furthering your mission.

But if your print vendor employs traditional methods to produce this — using virgin-fiber paper, petroleum-based inks, toxic solvents, and chlorine-bleached papers — your printed piece might be doing less to reach out to constituents and more to damage the environment.

Luckily, there are eco-friendly ways to make your print projects, the earth — and your organization — look good.

Damage to the Environment

It’s no secret that paper production taxes forests, water, and energy supplies. In fact, eco-advocacy group Environmental Defense  estimates that producing one ton of virgin uncoated paper — which accounts for 90 percent of the United States’ printing and writing paper — requires three tons of wood, 19,075 gallons of water, and generates 2,278 pounds of solid waste.

“The printing industry is the single largest air polluter and the third-largest consumer of fossil fuels in the world after automobiles and steel manufacturing,” said Renourish Founder and University of Illinois Design Professor Eric Benson. “On a typical day, [printers] use trillions of gallons of water that must be treated for its toxic chemical content and released back into our waterways.”

Meanwhile, adhesives, bindings, and foils used in printing and packaging can render the final product unrecyclable, virtually guaranteeing that it will end up in a landfill. There, petroleum-based inks can cause lasting damage to the environment, leaching volatile organic compounds (VOCs) — which can cause cancer and birth defects — into the ground, contaminating soil, groundwater, and, upon evaporation, the air.

The printing process itself is equally hazardous: Many of the solvents, shellacs, driers, and other solutions employed in producing film, printing plates, and cleaning the presses are toxic pollutants that can cause chronic health problems — including kidney and liver damage, and even death — among press operators, according to the National Institute for Occupational Safety and Health.

Not exactly the message your nonprofit wants to convey.

It’s Easy Printing Green

For some nonprofits, the solution might be to eschew printing in favor of online marketing. Yet for nonprofits that rely on printed marketing campaigns for support and publicity, cutting out paper altogether might not be an option.

By printing green, you are sending a powerful reminder to your audience that you care about what’s to come. You’re also enhancing your brand image by making the statement that you care about the environment. Environmental degradation has a wide-reaching impact, from poverty and disease to war and famine. By pursuing green printing practices, you are in a sense embracing all good causes — not least of all, your own.

“Your donors, board members, and prospects will see that you care and this will resonate positively to them,” said Nilesh Patel, Owner and President of We Print, an environmentally friendly printer located in Orange, California. “Every point of contact with your constituency should reinforce the idea that you are not only saying the right things but doing the right things. Printing is a very visible part of that, particularly for a membership organization. Doing the right thing environmentally and then advertising it goes a long way [toward establishing] the integrity and sincerity of your organization. It’s a wonderful way to underscore your mission.”

Happily, eco-friendly options are on the rise — and there are many resources online that can help you locate them.

Among We Print’s recommendations:

1. Choose paper that is 100 percent post-consumer waste (PCW), processed chlorine free (PCF), uncoated, Forest Stewardship Council (FSC) certified, made by renewable energy sources like wind or solar power (Mohawk Paper is a leader in this area), or even treeless (hemp and kenaf are two options).

2. Use vegetable-based inks or soy inks instead of petroleum-based inks. These alternatives are both low in VOCs and competitively priced. When using Pantone colors — an industry standard — avoid colors (mostly metallics and warm reds) that contain barium, copper, and zinc, which can cause health problems in humans.

3. Try waterless printing, which eliminates the dampening systems used in conventional printing. Digital printing, which avoids the film and chemicals in traditional printing processes, is another good alternative.

4. Avoid using bindings, adhesives, or foil stamps in packaging.

5. Reduce the amount of inks you use by going with one- or two-color designs; you can also save paper by asking your designer to use standard press sheet sizes.

6. Familiarize yourself with industry standards. The Environmental Protection Agency mandates that federal agencies must use uncoated printing and writing papers containing at least 30 percent PCW content; coated papers must contain 10 percent, notes We Print.

Other Printing Considerations

Those nonprofits that print a lot of exhibit or signage materials should opt for a printing process called dye sublimation — rather than solvent-based inks, which use petroleum and other VOCs, according to a September 2005 article in Print magazine. Digital printing and appliqué (which works particularly well with banners) are also cleaner, more sustainable options; look for fabrics like Ecospun, which are made out of recycled materials.

Good Design Is Up to You

“Shouldn’t this be the designer’s responsibility?” you might ask. Fortunately for you — and the environment — the answer is no. Ultimately, as the client, the burden falls on you to make sure your project is as green as possible. And with the growing number of options out there, it isn’t difficult to locate eco-friendly paper vendors, designers, and printers that can help you do just that.

If you can’t locate a green design firm or printer in your area, don’t worry — easy-to-use technologies like PDF readers and compression utilities (see TechSoup’s Free Downloads section for good options) make file transmission quick (and often free) via email and FTP, allowing you to work with the vendor of your choice regardless of your location. Many print vendors will allow you or your designer to upload files directly to their sites and will then ship the printed materials to you.

Even if a design firm doesn’t promote itself as “green,” it may be willing to accommodate your request. If you have a long-standing relationship with a designer, discuss ways you can make your project as eco-friendly as possible.

A good designer should be able to meet your needs by locating the proper vendors and working within the requested perimeters. If a designer tries to talk you out of using a two-color design or dissuade you from choosing an alternative printing technique, get a second opinion.

Often, designers mark up paper and printing by as much as 30 percent, so be wary of those that insist you use expensive paper, printing, binding, coating, or foiling to make your piece look good — they may just be trying to increase their own profits and reduce the time and overhead involved in researching alternatives. A truly competent design firm can make your project beautiful regardless of the specifications.

Dispelling Green Myths

Green (Paper) Is Beautiful

One common misperception among nonprofit and for-profit organizations alike is that eco-friendly means lower quality.

We suggests that nonprofits talk to an eco-friendly printer to better understand their options. “The biggest deterrent to [printing green] is lack of information,” he said, noting that a printer can help you determine what types of papers, inks, and coatings can give you the quality you want and stay within your budget.

Offsetting Costs

Another common deterrent is the misconception that printing green is always more expensive than using traditional printing methods. However, this isn’t always the case. Vegetable-based inks are often competitively priced with petroleum-based; carbon-neutral printing is no more expensive than traditional methods; and many recycled, TCF, and ECF papers are in fact less expensive than virgin.

We would also notes that because there are many factors that contribute to a printed piece’s price — including the size of the project, the press you use, and even the time of year — it’s important to work with a printer that can find the best solution for your organization’s budget.

Keep in mind, too, that as more organizations like yours invest in eco-friendly options, the price will eventually decrease. “It is cost-efficient to make recycled paper as it requires less energy [than virgin],” said Benson. Yet, “there is often a slightly higher premium for recycled paper. That is largely based on supply and demand issues. The more we request recycled, PCW [paper], the more the paper industry will supply, and costs will even out. Printers pollute and pollute badly. Why should this be OK? Choosing to not support those practices is to vote with your dollar.”

Even if you discover that going green means paying more, there are still many ways you can offset the costs:

1.Consolidate

Instead of holding four mail campaigns a year, try sending out three eco-friendly ones. The positive publicity generated by going green may in fact improve response rates, and you’ll be more likely to make the most of what you do send out. Or, offset costs with creativity: “Design multifunctional projects — for example, self-mailer/program combos — to economize when using more expensive paper,” suggests Dynamic Graphics’ in its Printing Green article. “Also, combining projects whenever possible is wise; one idea is to print business cards and postcards from the same recycled paper.”

2.Bypass the Middle Man

Sourcing and managing a print project is not as complicated as it might sound, and will help you avoid high markups from graphic designers. Ask your designer to send you print-ready files, and then work with the printer on delivering and proofing them. Explain that you are a nonprofit and are trying to save money: many printers will be happy to help you through the process. Alternatively, some designers may even be willing to forego the markup when they know they’re supporting a good cause.

3.Share the Glory

Another way to offset costs is to ask a vendor to chip in. Some printers will reduce their price if they can put their logo on the piece, and many will do so unobtrusively. Likewise, you could ask one of your funders to help cover the costs in exchange for a small promotion on the piece.

4.Keep It Exclusive

Some printers will offer discounts if you bring all (or most) of your business to them. “Choosing a printer to print your literature exclusively can result in a contract that can reduce costs the more work you send them,” he said.

If You’ve Got It, Flaunt It

If you print your project on recycled paper using soy-based inks or wind-powered presses, by all means, let your constituents know about it. Add a simple line of text explaining how the piece was printed on the bottom of the postcard, or include a discreet Forest Stewardship Council, Soy Seal, or Processed Chlorine Free symbol if it applies.

Alternatively, you can tally up the piece’s impact for your readers: Neenah Paper’s eye-opening Environmental Savings Calculator can help you calculate the environmental savings — in trees, water, energy, solid waste, water-borne wastes, and atmospheric emissions — in selecting papers with higher levels of post-consumer fiber content.

Promoting green practices not only makes your nonprofit look good — it can motivate others to do the same. For when other organizations see how good your piece looks, they might be inspired to go green.

Thanks

Web :- http://www.weprint-oc.com

Email- hello@weprint-oc.com

california printing, printing services ca, ca printing companies, California printing companies, orange county printing, printing orange county, orange county printer, design, full color, low cost, fast printing, same day printing, business cards, stationery, leaflets, printed credit cards, brochure printing, catalog printing, catalog designing, christmas print, offset printing, binding, foiling, lamination, commercial printing companies, publishing printing, newspaper printing

Article from articlesbase.com

More Green Sustainable Packaging Articles

Related Blogs

    Technorati Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

    Successful Brand Enhancement Through Packaging: Best practice in leveraging unique brand attributes and innovative products

    Successful Brand Enhancement Through Packaging: Best practice in leveraging unique brand attributes and innovative products

    In mature markets the importance of packaging design in contributing to brand communication and appeal (on-shelf, in-store) is increasing, due to a number of factors, including:

    • Consumers are increasingly aware and demanding in terms of brand choice, product quality, health and ethical issues.
    • The environmental challenge for companies to optimize the use of materials, water and energy, minimize waste and maximize the recovery of used packaging.
    • The trend towards premiumisation is influencing innovation and packaging in many market sectors, particularly mature markets.
    • The increasing diversity of media channels for marketing and advertising is creating greater focus and importance on packaging design.

    This report provides and overview of how packaging is used in food and drinks products to enhance brand perceptions and value. It provides an in-depth analysis of current and emerging trends and strategies for enhancing brands through packaging.

    Key features of this report

    • Defines what brand enhancement is and how it contributes to brand identity, the nature and role of packaging and identifies the drivers of packaging innovation.
    • Explores how structure and functional features of packaging are used to enhance the brand, including: Creating distinctive and defendable characteristics.
    • Enhanced safety, handling and product delivery, storage and consumer involvement.
    • Enhanced convenience e.g. utilising new microwave technologies.
    • Explores how surface design is used to enhance brand communication and appeal – demonstrating the use of logos and brand marks, typography, colour, photography, illustration, pattern, textures and finish.
    • 10 case studies to provide learning from superbrands and illustrated examples of how packaging has been re-designed to strengthen brand communication and appeal. Superbrands: Coca-cola, Babybel, Nutella, Frito Lay, Kohinoor basmati rice. Re-design case studies: Dorset cereals, Silver Hills Bakery, The Fruit Lab, The Yorkshire Provender
    • Examines challenges and innovations in ‘green packaging’
    • Explores the trends in food and drink reflected in packaging,with illustrated examples in : Super indulgence; Provenance and traceability; Artisan/homemade; Natural convenience; Celebrity endorsement; Limited edition; Interesting basics.
    • Over 60 illustrated examples of packaging from around the world.

    Key benefits from reading this report

    • Understand how packaging materials and features can improve the functional performance of packaging.
    • Gain an understanding of packaging architecture and the different tools available to designers to create distinctive brand identity and defensible properties in packaging.
    • Understand how packaging design contributes to the aesthetics and emotion of brand identity.
    • Learn how food and drink brands are using different strategies to connect with consumers, including – from reflecting increasing consumer interest in the source and content of products, to the use of limited editions and celebrity endorsement.
    • Inform how brand enhancement demands consideration of the different factors that impact on packaging, including: consumer needs, cultural trends, manufacturing processes, retail requirements, environmental and ethical considerations and EU legislation.
    • Identify the areas of focus for brand enhancement amongst industry executives.
    • This report provides highly visual case studies and illustrations to show how packaging design has been used by different brands to enhance their communication and performance. Prompt and inspire your marketing and NPD teams with ideas from around the world.

    To know more about this report & to buy a copy please visit :

    http://www.visionshopsters.com/product/10412/Successful-Brand-Enhancement-Through-Packaging-Best-practice-in-leveraging-unique-brand-attributes-and-innovative-products.html

    Contact us:

    Visionshopsters
    Ph : 91-22-40583020
    Email: marketing@visionshopsters.com
    Website : www.visionshopsters.com

    Visionshopsters specializes in providing comprehensive collection of online market research reports, events bookings, country reports, company profiles, latest books and magazines, customized research services offering informative solutions worldwide. We constantly believe in providing inventive solutions to clients all across the globe. Our clientele consists of over thousands of top most academic organizations, financial institutions, trading companies, legal service providers, accounting consultancies and other corporate business executives.

    Article from articlesbase.com

    Related Blogs

    Technorati Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

    Buy Bajaj Juicer through Online Shopping

    Buy Bajaj Juicer through Online Shopping

    Bajaj Electricals is among the leading companies in the field of electrical goods and appliances. Bajaj is among the most trusted brands in India. It has years of experience and long history of producing high quality and high performance products. Bajaj Electricals is especially known for producing widest variety of small appliances in India. It is a market leader in this category. One of the excellent and popular products is the Bajaj Mixer and juicer. The trust shown by consumers in this brand has inspired the company to manufacture the global quality products with superb designing and advanced technology.

    If you are planning to buy Bajaj mixer & Juicer, this information is for you. It will help you choose one product according to your requirements. Bajaj produces large variety of products in t his category to match the requirements for different classes of consumers. It produces mixer & juicer in a single machine. Otherwise, if you already have a mixer and want only a juicer, you can buy a Baja juicer only.

    Let us discuss the popular models of Bajaj Mixer Juicer. One such popular model is Majesty JX 12 juicer mixer grinder. It is designed attractively to suit the designing needs of global consumers. It operates with the help of powerful motor that delivers 450 watts at 18000RPM. It is an optimum speed motor. There is 5 years guarantee on motor and otherwise 2 years guarantee on entire product. It features 3 speed controls (low, medium and high. In addition, there is “pulse” button for quick operations like quick blending or rough mixing.

    Other features include stainless speed blades transparent liquidizing jar and Stainless steel grinding jar. It has an extremely efficient juicer that squeezes out the juice even up to the last drop. It also has the online transparent pulp collector with juicer, easily removable and washable cutter or strainer. You can use given plastic spatula for easy removal of the mix and changing of the blades. To make the machine durable, it is equipped with motor overload protector and shock proof BS body.

    If you love drinking juice of citrus fruits, then you will need a citrus juicer. Bajaj Majesty Citrus juicer is the just the perfect device for extracting juice from citrus fruits. It is a compact appliance and you can place it even on your dinning table. It has got a 40 watts 2-directional motor and 1.2 litre capacity. There are two separate cones for small and large fruits.

    If you want to buy Bajaj Mixer and Juicer, you can visit any reputed online store. There you can compare Bajaj Juicer and Mixer with products from other brands. It will help you make an informed purchasing decision.

    Virendra Ahuja is an expert author who helps buy kitchen appliances products food processors through online shopping, find more products on- Indiavarta

    Article from articlesbase.com

    Related Blogs

    Technorati Tags: , , , , , , , , , , , , , , , , , , , , , , ,