Using Promotional Mugs To Differentiate Your Brand
Promotional Mugs are just one of the many promotional gifts available whose impact has been dramatically improved by technology and recent trends. Promotional mugs have always been a firm favourite within the marketing manager’s corporate gifts arsenal because they are popular, useful and offer great desktop advertising opportunities.
During the last decade their importance has grown, driven by trends on the high street and an explosion of coffee outlets. Whilst many people grab a coffee on the way to work, this becomes just one of several that they will consume during the day. Many coffee suppliers in response to competition from high street coffee outlets have innovated and provide coffee granules, powders and mixes that can be made up within a company canteen including expresso, cappucino and lattes. In addition vendors have improved their vending machines to offer similar alternatives to jarred coffee.
So whilst we have become more a nation of coffee drinkers and coffee has become more widely available – what do we drink it from? Now on the move most people are offered a standard plastic cup but for people on the road this is simply inconvenient and impersonal. So travel mugs are the preferred choice for road warriers on the go because of their convenience. Travel mugs also provide great personalisation and branding opportunities and with their plastic or aluminium bodies, they can take a suitable screen print. Within companies off course, paper and plastic cups are offered but many people prefer to stick to a ceramic mug and again such promotional mugs offer great branding and advertising opportunities.
Now in terms of printing, techniques that were costly and the remit for large quantity production runs are now available for much smaller volumes. This has allowed the development of Photo Mugs which can featuring a full or half-wrap of a photo image printed in full CMYK (four colour print). In addition, specialist prints can be applied such as on WOW Mugs which respond to heat and only reveal their imprint when filled with a warm or hot liquid, such as coffee or tea.
Where trends and technologies combine further is with the range of physical styles of promotional coffee and tea mugs now available. The great British mug is still available but more often than not we are also being asked to supply small and large Lattes and giant coffee cups and saucers. Any of these promotional mugs offer great advertising opportunities and the chance for your logo, corporate contact details and marketing message to be seen up to fifteen times a week or more.
So if you are considering using coffee mugs and tea cups for a marketing promotion, turn to a professional promotional coffee mugs supplier like Redbows. From our Promotional Gifts Supply we supply a large range of promotional mugs. If you cannot find the mugs you want let our Promotional Gifts Consultants to source them for you.
Dawn Koffler is the MD of Redbows Ltd – one of the UK’s leading promotional gift and mugs suppliers. Redbows started in 2005 and has experienced tremendous growth in its internet related activities. As well as running her own business Dawn is a working mum, house renovator, taxi driver, life-coach to 3 wonderful kids and somewhat eccentric husband, and dog trainer. Dawn also writes the Promotional Gifts Blog and provides marketing consultancy and services to an ever growing client base. Dawn is also on Twitter /redbows.
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