See & Feel: Folding Cartons with High-end Finishing from the PrintCity Alliance Address the Senses

The PrintCity Alliance is presenting its latest packagings with high-end finishing, which were this time created as examples for the “Luxury Drinks” market segment. Following the “Sweets” samples, this is now the second series of the Real Life Sample Project, making it possible to experience the harmonious interplay of design, shape and finishing.

This series focuses on effects you can feel:

Leather-like textures, combined with real-looking buttons made of metal, together with glossy logos and visuals that are brought to life by the perfect interplay between of different substrates and finishings.

Multisensory communication
Studies show that recall values at the Point of Sale are dramatically increased by addressing multiple senses. Effects of this kind for realistic simulations can specifically be achieved by intelligently combining different methods and technologies.

Substrates and materials accurately matched to the processes
The samples were produced in Weiden, using a GALLUS ICS 670 inline production system. The processes used for the purpose included gravure and flexo printing with various coatings and pigments, as well as laminating films, rotary debossing, hot foil stamping and embossing.

Choosing and matching the substrates and materials used is of essential importance, especially in the case of inline production of this kind. So, only high-quality embossing dies from Hinderer+Mühlich and cutting dies from Marbach were used, since they guarantee consistently high quality, even over very long runs.

The 2nd Packaging Inspiration Forum of the PrintCity Allianz
The possibilities of multisensory packaging production and many other topics, such as digital packaging printing, printed electronics and brand protection, will be discussed further at the 2nd Packaging Inspiration Forum of the PrintCity Allianz, which was held in Hamburg on 19 & 20 February.
For more information, go to: www.printcity.de/PIF2.php.

Connection of Competence: the pooled expertise of many partners
Apart from the PrintCity members Eltosch (UV driers), Leonhard Kurz (hot and cold foils), Merck (pigments / Iriodine), MetsäBoard (board), Océ (digital printing), Sappi Fine paper Europe (board) and WEILBURGER Graphics (coatings and flexo inks), numerous other partners are also contributing their products and know-how to the project:
AR Carton (3D design), Esko (3D design tools and visualisation), Folien Company (laminating films), Gallus (inline printing and finishing machines), Gietz (embossing machines), Hinderer+Mühlich (embossing dies), Jowat (film laminating adhesives), Marbach (cutting dies), Reproflex (flexo plates), Reproservice (data preparation), Saueressig (gravure cylinders), Sun Chemical (gravure inks) and Zeller+Gmelin (cold foil adhesives and UV flexo inks for food contact applications).

As usual, the entire experience gained, from design all the way to production, has been summarised in a Tutorial, which is available in the form of a PDF file, along with the technical machine specifications (www.printcity.de/index.php?site_id=196).

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Arrowhead video celebrates beauty of bottled water recycling






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Posted by Lisa McTigue Pierce, Executive Editor — Packaging Digest, 2/20/2013 1:23:15 PM





Arrowhead logoArrowhead Brand 100% Mountain Spring Water—the brand that introduced its new 0.5L ReBorn bottle made with 50 percent recycled plastic (rPET) and launched its “Recycling is a Beautiful Thing” campaign in November 2012—is taking another step toward educating consumers about the value of recycling with the unveiling of an innovative, new stop-motion video. The video supports the brand’s commitment to getting consumers excited about recycling and increasing recycling rates by featuring visuals that were created out of recycled materials. 

Produced by Bent Image Lab based in Portland, Ore., the one-minute video tells the story of the endless possibilities that can come from recycling. The video informs consumers that most recyclable plastic bottles actually end up in the trash—in California alone, more than 2.8 billion plastic bottles ended up in landfills in 2011[1]—but stresses that the more we recycle today, the more materials that can be reused tomorrow. The animatic eventually portrays a picture of a 3-D landscape, nature’s masterpiece, followed by an Arrowhead label from which the 0.5L ReBorn bottle emerges. 

The video was created to emphasize the message behind the brand’s “Recycling is a Beautiful Thing” campaign, which was launched in November 2012. “We’re excited to demonstrate that recycled materials have significant second life utility,” says Gigi Leporati, brand manager, Arrowhead 100% Mountain Spring Water. “If you look closely at the imagery in the video, you’ll see it translates some recyclable materials found in landfills into an artistic and environmentally thoughtful statement. Through this video, we hope to motivate consumers to recycle more and think about recycling in a new way.”

 

The interactive campaign is hosted on a dedicated tab on the Arrowhead brand Facebook page. In addition to the video, the page also highlights informative statistics about recycling and showcases still life and found object art pieces crafted from recycled materials. 

The 0.5L ReBorn bottle launch was celebrated in the San Francisco area with a volunteer recycling and beautification event in partnership with Keep California Beautiful (KCB) on America Recycles Day. To further assist local recycling efforts in San Francisco, Arrowhead unveiled four innovative solar-powered BigBelly waste and recycling stations at the event, which the brand is sponsoring for one year. 

To learn more about the Arrowhead ReBorn bottle and experience the beauty of recycling, please visit the brand on Facebook where you can also watch the new video and share it with your friends. To read more about NestleWaters North America’s commitment to sustainability, please visit www.nestle-watersna.com.

[1] CalRecycle. Calendar Year 2011 Report of Beverage Container Sales, Returns, Redemption and Recycling Rates. www.calrecycle.ca.gov/Publications/Documents/BevContainer%5C2012013.pdf.

 

Source: Nestle Waters North America

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