Want Results? Avoid Beauty Contests When It Comes To Package Design

Want Results? Avoid Beauty Contests When It Comes To Package Design

Marketers will often turn to focus groups for feedback on current or proposed packaging design. Unfortunately, traditional focus groups tend to mimic beauty contests. They turn into opinion gathering sessions that support a participant’s point of view, rather than providing feedback on consumers’ actual buying behavior within the store environment where products are purchased.

Participants play art director over design issues, confuse the brand with the package design, react emotionally to price increase questions, and talk about what they “like” and “don’t like”. As a result, the output quality of this type of research is minimal at best.

On the other hand, effective behavior-based focus group research measures the effect of brand influence, analyzes the buying behavior of participants in a comparative retail environment, and uses eye-tracking technology to find out what consumers pay attention to – and what they ignore.

The significance of brand influence

Effective brand value testing involves separating the brand name from the actual proposed or current package design. This measurement gives an indication of how the brand is perceived prior to seeing a packaged product. Participants are then introduced to the packaging and asked if the new or proposed package design adds, or detracts from, perceived brand value. Marketers may be making a costly mistake if the perceived value of a brand is negatively affected by a new design architecture.

Buying behavior of participants in a retail environment

Packaging design is measured and tested in the comparative marketplace for which it is intended. A comparative marketplace is one in which the competition sits side by side for comparison and consideration. This is a circumstance that does not usually occur in print and broadcast media; as competitors usually do not jockey to be side-by-side.

According to Wharton School research, over one third of the brands displayed on the shelf are never seen. A colorful and exciting new design that is approved in the boardroom or chosen in a focus group may fail if all the other packages on the shelf in the same category are equally as colorful and exciting. Contrast is what makes a package design stand out on the shelf, and this can be achieved through the effective means of both design and structural innovation.

Eye-tracking technology

Consumers spend 2-3 seconds scanning a package for relevant information. If they do not immediately comprehend the benefit they will move on to a competitor’s brand. It is imperative to know what consumers are seeing and what they are not, and this can be done effectively with eye-tracking technology. This type of research gives marketers an idea of which messaging to prioritize, and which information to minimize.

Not surprisingly, the more text there is on a package, the less it will be read. Unfortunately, many well-meaning marketers think the opposite, and act accordingly. Some of the product designers at Microsoft have put together a great parody of this practice by showing how the Microsoft marketing department would redesign Apple’s iPod package. Instead of the simple and elegant messaging Apple created, it becomes a hodgepodge of system requirements, badges, call-outs, sub-branding logos, benefit statements, feature lists, and more!

Effective behavior-based focus group research goes beyond “opinion gathering”, giving researchers the feedback necessary to understand the impact and value of both present, and proposed packaging design in real-world terms.

Tim Robertson is Creative Director of BigCity, a packaging design agency. Visit http://www.bigcitygraphics.ca for more ways to avoid old-paradigm thinking around package design and research.

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Everything You Want to Know About the Different Salmon Species

Everything You Want to Know About the Different Salmon Species

Did you know that there are five species of Pacific salmon and one species of Atlantic salmon? Further, did you know that all 5 species of Pacific salmon run wild in Alaska?

We’re proud of our wild salmon here in Alaska, and rightly so. On the one hand the wild salmon are great sport fish and we Alaskans love to spend gorgeous summer weekends challenging them.

On the other hand our commercial fisheries are healthy and self-sustaining. They are able to catch enough wild salmon to satisfy most of the world wide demand for fresh wild fillets in the restaurants and packaged wild salmon on grocery store shelves.

King Salmon

The Chinook salmon is nicknamed king salmon in Alaska. It is the official Alaska state fish.


Of all the Pacific salmon the king is the largest. A 97-pound king was caught by a sport fisherman in 1986 on the Kenai River. In 1949 a 126 pound king was caught commercially near Petersburg, Alaska. Typically king salmon weigh 30 pounds and above.

The king is lightly and irregularly spotted on their blue-green back. They also have a black pigment along their gum line. Spawning kings in fresh water range in color from red to copper to almost black.

Life Cycle

All species of Pacific salmon hatch in fresh water, spend part of their life cycle in the ocean, then return to fresh water to spawn.

The king salmon generally live 5 to 7 years, though they can mature by their second to third year. As a result the kings in a spawning run can vary greatly in size. A mature 3-year old may only weigh 4 pounds while a mature 7-year old may exceed 50 pounds.

The young king salmon feed on plankton and insects during their fresh water period. During their second year they migrate to the ocean where they grow rapidly.

Some kings make immense spawning migrations. For example, many of the Yukon River kings will migrate over 2,000 miles during a 60 day period to reach the streams and headwaters in Yukon Territory, Canada.


The king salmon has a rich flavor, firm flesh, and a pleasing red color. Kings caught at the mouth of the Yukon River have a huge store of oil in their flesh for their long upriver migration. The result is an extra-rich flavor, much prized among those who love salmon.

Sockeye Salmon

The Sockeye salmon is also called the red salmon due to the bright red color of its flesh, and it is the second most abundant salmon species in Alaska.


Sockeye salmon are the slimmest and most streamlined of the 5 species of Pacific salmon. They differ from kings, silvers, and pink salmon by the lack of large black spots, and they differ from chum salmon by having more gill rakers on the first gill.

Sockeye are generally a greenish-blue color with silver sides and a white or silver belly.

During the spawning season the Sockeye males develop a humped back and a hooked jaw. Both male and female Sockeye turn brilliant to dark red as they head upriver to their spawning grounds.

Life Cycle

After hatching during the winter and spending a few months in the river gravels, the juvenile Sockeye spend 1 to 3 years in freshwater before migrating to the ocean.

The Sockeye spend 1 to 4 years in the ocean, ranging thousands of miles while feeding and then returning to the same freshwater system where they were born. They reach an average size of 4 to 8 pounds, sometimes reaching in excess of 15 pounds.

Bristol Bay, in southwestern Alaska, annually harvests the largest number of Sockeye salmon in the world. About 10 million to 30 million Sockeye are caught during a short season that lasts only a few weeks.


The Sockeye salmon has an exquisitely rich flavor due to the high concentration of oils. It is an excellent source of Omega-3 fatty acids. The rich red flesh color is maintained throughout cooking which results in a beautiful presentation. Some people consider the Sockeye to be the most flavorful of all the salmon species.

Silver Salmon

Coho salmon are known as silver salmon in Alaska and are an excellent game fish.


Coho salmon have bright silver sides and have small black spots on their back.

Spawning salmon of both sexes develop red to maroon colored sides. The males develop a hooked snout with large teeth.

Life History

Juvenile silvers live in ponds and lakes formed by rivers and streams. They generally spend one to three years in the streams and may spend as many as 5 winters in lakes before migrating to the ocean.

Silvers stay in the ocean, where they grow quickly, for about 18 months before returning to their home streams. They weigh from 8 to 12 pounds, but can range up to 31 pounds. Their length ranges from 25 to 35 inches.


The flesh color of silver salmon is orange-red and is retained during cooking. The texture is firm and the fat content is high. The taste is a pleasing full salmon flavor, slightly milder than that of the Sockeye. The size of a fillet is larger than that of the Sockeye, and it is a prized fish for cooking.

Pink Salmon

Pink salmon are also known as the humpback in Alaska. Prior to spawning the pink salmon develops a pronounced hump on its back.


The color of the pink salmon is generally a bright steely blue on top and silver on the sides. It has many large black spots on its back and over the entire tail fin. It has small scales and its flesh is pink, befitting its name.

The spawning pink salmon develops an olive green to black color on its back with a light-colored to white belly. It develops a very pronounced hump and hooked jaws.

Life Cycle

The young pink salmon hatch during the winter and spend a few months in the river gravels. During the spring they migrate downstream to the ocean. They feed along the beaches before moving out further into the ocean.

Like all salmon, the pinks grow rapidly in the ocean but they are the smallest of the Pacific salmon species. The pinks reach a size of about 3 to 5 pounds and about 20 to 24 inches in length.

The pink salmon spends only two years in the ocean. This two year pattern causes distinct odd-year and even-year cycles which are unrelated to each other.

When the pinks return to freshwater, they are the most abundant of the Pacific salmon species. They do not migrate far upriver, but generally spawn within a few miles of the mouth of the river. As with the other Pacific species both male and female pinks will die within a couple of weeks of spawning.


The pink salmon has a delicate, mild flavor and a light flesh color. About 80% of harvested pinks are canned and are the most common salmon species found on grocery store shelves.

Chum Salmon

Sometimes called “dog salmon” in Alaska; the chum salmon is a traditional source of dried fish for winter use.


Chum salmon have a metallic greenish-blue back surface with fine black spots. They resemble sockeye and silver salmon so closely that one needs to examine their gills and fins closely to make a positive identification.

When nearing fresh water the chum salmon develops noticeable vertical bars of green and purple, which gives them another nickname, calico salmon?

The spawning chum develops the typical hooked jaws like other Pacific salmon and large teeth, which partially accounts for their other nickname, dog salmon.

Life Cycle

As with pink salmon, the young chum do not spend much time in fresh water before migrating out into the ocean. They feed near the mouths of their streams for a period before forming schools and moving further out into the ocean.

The chums spend 3 to 5 years in salt water, growing rapidly after entering the ocean. They generally range in size from 7 to 18 pounds, sometimes reaching 30 pounds in weight.

When the chums return to fresh water they often spawn in the same areas as the pinks, not migrating far up river. One major exception to this pattern is the chum salmon population of the Yukon River. Some of these chums migrate 2000 miles upriver to spawn in Yukon Territory of Canada. These chums have a very high fat content in preparation for their long migration.


Chum salmon have a mild, delicate flavor with a medium red flesh color. However, Yukon River chums, with their higher fat content, have a rich, full flavor similar to Kings and Sockeye.

Atlantic Salmon

Atlantic salmon are not native to the Pacific coast but are raised in large numbers in pens. They run wild on the Atlantic coast only. The Atlantic salmon found in markets are farm-raised, generally originating in salmon farms off Chile or British Columbia, Canada.


Atlantic salmon in the wild have silvery sides and belly with greenish-blue coloration on its back.

Spawning Atlantic salmon develop blackish fins and purplish coloration and reddish spots. Surviving adults are dark in color.

Here’s a tried-and-true hard candy recipe, straight from the pages of Cooking for American Homemakers. I have used this gem for many years for lollypop making and it is first rate for making the “medium:”

1 cup sugar

1/3 cup light corn syrup

2/3 cup water (herbal tea)

vegetable coloring (optional)

Mix sugar, herbal tea and corn syrup and cook over low heat stirring until sugar is dissolved and mixture boils. Continue boiling without stirring until a small amount is very brittle when dropped into cold water. Wash away crystals from side of pan with a damp cloth. Cook slowly at end so that the syrup will not discolor. Remove from the heat and add color. Either drop quickly from the tip of a spoon onto a greased surface or into prepared hard candy molds. Allow to harden and cool completely before removing. You can roll them in powdered sugar and wrap in plastic wrap or waxed paper for storage.

For gift giving, why not add a personal touch by pressing some of the fresh herbs between waxed paper and use to decorate or wrap your gift box. Add a nice tag listing the herbs that you used for a professional look.


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Tired of Vision Treatments- Want Vision without Glasses – Essential Vitamins for Eyes

Tired of Vision Treatments- Want Vision without Glasses – Essential Vitamins for Eyes

Essential vitamins for healthier eyes

Everyone knows that vitamins are essential for your health. But did you know that there are eye vitamins that you are essential for the health of your eyes? This article will talk about the vitamins for eye health that you need to consume. You want to insure that your eyes can see as clear as possible and for a long time. Any human being would obviously want that to happen.
Why are vitamins important for healthy eyes?

There are many eye vitamins on the market which can help improve your vision or maintain good eyesight. Vitamin A, Vitamin C, and Lutein are more important in the prevention of cataracts than according to the medical journal of the American Academy of Ophthalmology.

These are probably the best eye vitamins on the market right now. Lutein is responsible for filtering out dangerous UV rays.

If your eyes are unprotected, then you may lose vision very soon. Some studies have shown that zinc and Vitamin C can help in decreasing the development of macular degeneration.
One vitamin that is essential for eye health is lutein. The human body is completely unable to produce enough lutein to sustain the eye so it is necessary for you to get this vitamin elsewhere.

It is believed that your body needs at least 6mg of lutein each day for optimum eye health. Since it is difficult to get enough lutein in your diet through eating healthy foods, it is important to take lutein supplement.

You can go through the manual in the package or bottle to make sure it contains the essential amount of lutein.
It is best if you get zinc from foods because it can be dangerous for you to take it through a supplement. Large doses can interfere with your body’s absorption of copper. Copper is essential nutrient that your body needs to sustain itself. Therefore you should not disturb the absorption.
There are even vitamins for chronic dry eye.

Everyone has experienced dry eye at some point life, but unfortunately, there are some people who suffer from this time and time again.

Among the vitamins that are available are flaxseed oil, fish oil, and beta carotene besides other substances like primrose oil, HydroEye, TheraTears, and BioTears. You can talk to your doctor about the possibilities for dry eye relief in the form of vitamins.

What foods contain the vitamins i need?Lutein is a carotenoid that is found naturally in fruits and leafy green vegetables.

Zinc can be found in a lot of foods. Among them are oysters, meat, and liver supply which supply you with lot of mineral. Brewer’s yeast, milk, beans, and wheat germ also supply you with zinc, only in smaller amounts.
Vitamin A, on the other hand can be found in several foods. These are the top ten vitamins available:
liversweet potatoescarrotsmangoesspinachcantaloupedried apricotsmilkegg yolksmozzarella cheeseThere are many foods are rich in Vitamin C as there are in Vitamin A.

Sweet potatoes, red ripe tomatoes, kale, and broccoli consist of lot of Vitamin C components. The most notable food of all is oranges. It is full of nutrients than any other foods.
There are several supplements on the market today which consists of vitamins to help you improve or maintain your eye health. You might be able to find some of them in your local nutrition store or pharmacy. You can also find them online. Be sure to purchase them from a reputable source.
Supplements should only be used only when diet does not give you the recommended amount of these nutrients. Daily multivitamins usually lack the nutrients which are important to good eye health, and so if you are considering supplements, then you might want to buy one that is made specifically for your eye health or buy each nutrient in an individual supplement.

As with other medications, it is important to talk with your doctor before you begintaking any supplement. If you are already taking a multivitamin,you do not want to take too much of one nutrient or another. Getting too much of some nutrients can be a potential danger. So always consult your physician.

Now that you know that eye sight improvement by vitamins is possible, you can st art eating healthy for you vision. There are tons of vitamins to choose from. So it is very important that you make an appointment or talk with your doctor about any eye vitamins. He or she can answer any and all questions about vitamins for eye health. Moreover they will be able to give you the right guidance. Medical advice is always preferable than self medication even if it means deciding your diet for the sake of eye care.
Vitamin A offers a range of advantages for both old aged as well as teenagers. The advantages entail essential bodily functions such as cardiovascular health, embryonic maturity in pregnant females and sustaining hereditary integrity, and bone metabolism.
Apart from these benefits, Vitamin A is a prime nutriment for maintaining good eyesight and excellent skin. It even acts as an entire immune system booster. Recent studies state that

Vitamin A might also treat night blindness to a great extent.
Vitamin A is available in two forms, provitamin A and preformed vitamin A. Carrots, meat, eggs, dairy products, and fish are some of the rich sources of Vitamin A.
Insight Effects:
Through comprehensive studies, researchers have discovered that the amplest source of Vitamin A in the entire human body is the retina and tissues found behind the eyes. In ancient times, many civilizations made use of liver, which is an exceptional source of Vitamin A to address various types of eyesight problems.
Next, Xerophthalmia is a severe eye disorder, which results from night blindness causing closure of the cornea and ultimately rupturing of eyes. Liver and cod liver oil, which are two great sources of Vitamin A have great optimistic effects on this condition.
In fact, in many cases of Xerophthalmia, the effect of Vitamin A was so swift that the patients got relief within 24 hours from night blindness.
Furthermore, cod liver oil greatly helps to overturn keratomalacia, which is a medical condition, linked with extreme nutritional dearth distinguished from ulcer of cornea, severe dryness of eyes and infection.
Indeed, the scientific name for Vitamin A is retinol, due to its existence in the retina of eyes. The retinol or Vitamin A plays a vital role in vision. The purple retinas present in eyes transform into yellow color, when exposed to light. In addition, a biochemical series containing Vitamin A reinstates purple retinas, which allows us to see.
Vitamin A also helps to keep your eyes and retina moist to prevent the onset of many eyesight problems.
Insufficiency of Vitamin A in pregnant women might result in offspring delivered with eye imperfections.

It is essential to understand that Vitamin A is a fat-soluble vitamin, which signifies that it is feasible to intake excessive amount of Vitamin A. Be careful of this, as Vitamin A toxicity may turn extremely risky to your eyes, therefore it is vital to ensure that you intake proper amount of Vitamin-A dosages for proper eyesight.
Hence, it becomes extremely pivotal to consult a doctor before taking a Vitamin A supplement for your eyes.

Do You Want Eye Vision Without Glasses?

Click Here


Good Luck And Have a Strong Eye Vision!


I am a Wickedly smart Internet marketer, online affiliate to CNP, GDI, APS. A good listner, talker and Speaker. A Article- maker, squidoo lens writer and blogger and passionate twitterer.

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Do You Want to Know This, is Bottled Water Better Than Tap Water?

Do You Want to Know This, is Bottled Water Better Than Tap Water?


The question is bottled water better than tap has come up far too many times recently, and the answer is no. A lot of people have switched to drinking only bottled water under the mistaken impression that it is a safer alternative. If you are one of the many that made the switch what I am about to tell you may come as a bit of a shock.

What if I were to tell you that in most cases what you are drinking when you are enjoying your bottled water is nothing more than the same water that you would get from an ordinary tap? The regulations only state that the water in the bottle be as pure as tap water, it doesn’t have to be purer than tap water.

This is a fact that many people haven’t caught on to when they ask is bottled water better than tap, but the truth is the bottlers are far more loosely regulated than the water treatment facilities are. This has in many cases led to forced recalls of certain brands of water for shipping out with contaminants over the allowable limits.

Perrier, which calls itself the champagne of mineral water, had to recall 160 million bottles of their water when it was discovered that the water contained 15 times the allowable limit for Benzene which is an organic chemical compound used as a gasoline additive. Benzene is a known carcinogen.

That incident was later blamed on a faulty filtering procedure at the plant. If properly filtered though, is bottled water better than tap? Again the answer is no because by the time that the product reaches your hands it is most likely tainted by phthalates, which phthalic acid esters mainly used as plasticizers.

Phthalates have the effect of disrupting your endocrine system, as they act as estrogen when introduced to your system. This can cause genital birth defects in babies, and in high doses have been shown to damage the liver and testes. They also correlate with cellular insulin resistance, which is a precursor to Type 2 diabetes.

By now I think that you can plainly see that I was correct when I earlier answered the question is bottled water better than tap. There is no denying that the bottlers get away with far more than they should be allowed to, but there is a reason that they have not been caught up in recalls more often that should infuriate you.

If a bottling company manufactures their water and then ships it within the same state they are not subject to testing for harmful contaminants. This is the reason that almost none of the companies will do any form of shipping that will involve shipping over state lines, because there is too much money to lose by being caught.

is bottled water better than tap? The answer is obvious, but what do you have to do to guarantee yourself fresh, pure drinking water. You have to purchase a drinking water purification system for your home, and bottle your own.

Gordon Hall is fervent about enabling you and everyone to live a healthy lifestyle, and is an ardent reviewer of Water Purification Systems. Visit his website now at : http://www.water-safe-and-pure.com to discover which Water Purification Systems Gordon recommends after far ranging comparisons.

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What type of water bottle do you want?

What type of water bottle do you want?

The first thing that usually pops to mind when you mention a water bottle is the thought of plastic and funny tasting water that tastes like the orange juice you previously consumed a few days back!

Plastic water bottles are a thing of the past, with stainless steel and aluminium bottles growing in popularity for their ability to eliminate leeching, being recyclable and long lasting to boot.  Companies such as SIGG and Klean are famous for their range of water bottles that are designed to cater for a wide range of uses, with some bottles designed to replace the standard milk bottles people use to feed their babies!

Now you may be thinking a bottle is a bottle right?  What’s the big deal?  Well for starters, as mentioned, these bottles are designed to last, so no more buying a new bottle every few days or weeks.  In fact, the new stainless steel and aluminium bottles available can last a lifetime!  If you ever do decide to purchase a new bottle then you can also feel rest assured that you aren’t harming the environment neither.

Choosing the right water bottle

When looking for a bottle you will find many of the leading manufactures such as SIGG and Nalgene to offer a range of containers to suit any budget.  If you are looking for a lightweight bottle then I recommend purchasing a SIGG unit as they are constructed from aluminium, whilst for a more durable bottle that will withstand knocks and bumps I suggest checking out Klean’s and Nalgene range of units.

Price vary considerably, from those from as little as to others that can reach up to !  Additional features maybe included too such as a water filter, portable ice cooler department and more, and this isn’t even taking into consideration the variety of sizes and shapes that are available too.

If you want to save cash in the long term as well as help the environment then it’s about time you purchased a new water bottle.  Prices online are considerably cheaper to those in your local store and I recommend checking out reviews and price comparisons online.

Diana rogers has been writing articles for over 2 years.  Check out her new site for the latest on metal water bottles and SIGG water bottles

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How do I Find Reliable Information If I Want to be More Green But I Don’t Want Others to Starve?

How do I Find Reliable Information If I Want to be More Green But I Don’t Want Others to Starve?

Copyright (c) 2010 Alison Withers

Balancing concern for the environment by choosing to local, healthy food against the possibility that it may cause someone somewhere else in the world hardship or even malnutrition or starvation is uncomfortable.

In addition we all want to do our best for our families by buying the healthiest food we can find and at the same time keeping down the costs of things like our weekly shopping bills.

How on earth can we know we’re making the right choices and being as “green” as possible, given the plethora of conflicting information we get, the inter-governmental and scientific squabbles and the sheer amount of time and energy we would have to devote to research?

How, therefore, can we eat healthily, be sure there are no chemical residues in our food and be sure also that the carbon footprint of our locally-produced food is not actually greater than food imported from somewhere else in the world?

Of course there are labels on food, but they need to be clear, understandable and consistent and checking every label on the weekly shop with a couple of tetchy toddlers in tow, perhaps, at the end of a working day, really – life’s too short!

A look at the 2009 laws on food labelling in the UK is enough to give the ordinary shopper a headache. This extract is just a sample. It says that “fibre”, in the context of nutrition labelling, means carbohydrate polymers with three or more monomeric units, which are neither digested nor absorbed in the human small intestine and then lists a string of definitions.

And then there’s packaging! Producers are bound by the Packaging (Essential REquiremnets) Regulations, which list the maximum levels of various chemicals that are allowed in the packaging, as well as levels of packaging that can be used, and requires them to be made of recyclable materials.

Large-scale producers also have to comply with the Producer Responsibility Obligations (Packaging Waste) Regulations.

The Food Standards Agency also has rules covering the mislabelling of foods.

So there are three sets of rules simply on packaging in labelling, before we even consider nutrition content and although it’s good that they exist what’s really needed is consistent, clear information in a language consumers can understand.

Then there are the scientific disagreements. It has been suggested, for example, that the carbon footprint of some food produced in Africa may actually be lower than it is for locally-produced organic foods.

There’s no more agreement when it comes to licensing the new low-chem agricultural products being created by biopesticides developers.

Yet it’s generally agreed that they are considerably more environmentally friendly than many of the older generation of chemical-based yield enhancers, fertilisers and pesticides and have the potential to help keep food costs down when compared to organically grown products.

These new generation biofertilisers, biofungicides and yield enhancers have the potential to help small farmers in developing countries both protect their land and improve its yield with obvious benefits to their incomes and to us all in being able to buy affordable, healthy food.

In the context of health and nutrition A World Health Organisation publication (2008) says that what’s needed is a sound communication and information strategy, coordinating and creating synergy among the various media, is essential for supporting the adoption of healthy lifestyles and the maintenance of food safety and sustainable food supplies.

It adds that currently, messages provided through nutrition education campaigns are often contradicted by commercial communication practices ….. and that consumers find that current nutrition label formats are generally confusing and do not help them to make healthy choices.

The WHO’s assessment applies equally to this discussion.

If we are to be able to change our shopping habits to do our bit towards a more sustainable environment, reducing food scarcity and reversing the impacts of climate change we need information about what we’re buying in a form that’s consistent wherever we live, that we can rely on and in words we can understand.

We need more consistency in information about and labelling of food, such as whether it has been grown using the new low-chem agricultural products being created by Biopesticides developers, to help shoppers make “green” choices, says consumer journalist Ali Withers.

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Want To Increase Production Rates And Boost Profits? Automate The Process With Packaging Machines

Want To Increase Production Rates And Boost Profits? Automate The Process With Packaging Machines

You might be having problems with food packaging, for instance your productivity aims have not been met and your profits are lower than expected then you might want to begin looking for a food packaging remedy that can assist you to achieve your packaging objectives. A quick search online will uncover businesses who will work directly with you so that you can understand the crucial issues and requirements that you should the solution for the whole operation including the bagging machines, bag materials and services.

If you might be in a company that involves the packing of goods (food, medical goods, mail order, military) then I am certain you might be informed that one on the most time intensive and costly elements is organising how the goods are going to become packed and employing folks to carry out this drab job. The entire packing course of action takes up costly space and time and can, and generally does, have a huge impact on your overall net profits. The main needless expense here is certainly cash and time.

Packaging has many gains, for example maintaining food fresh which makes it last longer greater for storage. Another benefit is maintaining out germs. This keeps items clean and sterile and safe whilst being transported from manufacturing plant to its final destination. An additional packaging advantage is the differentiation in appearance it can add to a item, making it appear a lot more appealing in comparison to others solutions inside similar category.

Now, there’s no magic wand that will pack and transport all of your goods for you but you’ll find machines that come close. A fully-automated packaging machines. A packaging device can be a significantly faster yet cheaper option when compared to human labour. Investing in your own automated packaging unit will put you on the path to meeting higher levels of demand while reducing your overheads, what could be much better? Currently, automated packaging methods utilise advanced technology and 21st century design provide the industry with high efficiency solutions for baggers, void-fill techniques, imprinters, in-feed and custom engineered packaging solutions.

An automated equipment will give you a fast, resourceful bagging remedy with incredible bag filling rates. Some machines can output 100 finished bags per minute but obviously you are able to set the speed at a rate that suits your output.

You will discover various machines forms and styles around the market and there is guaranteed to be a solution to accommodate every situation. You can find hand-load and semi-automatic to fully-automatic packing operations. That’s not all though, you will discover other high quality features which will enhance pack presentation and top quality in the finished merchandise as it will appear a lot neater and more professional. Imprinting, as an example, that eliminates the require for a individual label printing operation by printing directly on to the polythene bag during the bagging process. Just think what kind of impression that item would now give.

One of the many reasons that a company decides to pay for automated packaging machines is to save funds. The initial start-up costs might be a little off-putting but you are able to rest assured inside the knowledge that within the long run you will be saving funds. After the device has been purchased the only charges that have to become covered are the packs and bags, the upkeep with the equipment (which ought to be miniscule) and employing staff to control it. Doing the same job, when using the same manufacturing rates, by hand requires a very much higher cost. Income will be saved on wages as well as any extra costs for instance transportation/distribution.

Appear in depth for an established packaging firm, 1 who designs and manufactures higher high quality bag packaging techniques to guarantee that your requirements will all be met. You will discover plenty of existing packaging machines available, for example the AccuCount Packaging Machine which functions a whole host of gains, for example:

• Full accuracy is guaranteed with the Overcount Discharge diverting funnel
• Modular “Replace-n-Repair” ensures maximum unit uptime
• Can be combined with multiple counters and the Autobag Kit-Veyor® to provide a fully integrated, efficient packaging of kits and sub-assemblies
• On-board system diagnostics simplify maintenance and maximize productivity
• User friendly AutoTouch™ Manage Screen for simple job set-up and control

And the Sprint Packaging Machine which maximizes your investment by increasing your hand load productivity.

Make sure that the services available could save you time and income. A great business will be able to provide you advice within the machines you have to suit your enterprise or they will create a pattern tailored to your needs. Right after your machines buy you need to expect immediately after sales support in the form of training and assistance with any problems. Beneficial support to customers can be a crucial.

Packaging device manufacturers and suppliers could be searched for and found on the web. A corporation with strong establishment must be able to and shall be capable to assist you to in all areas from the layout, installation and maintenance. Get assist in finding the right packaging solution currently and watch your productiveness and profitability increase dramatically.

John Anderson writes articles for Pack Hardware. Pack Hardware provide customers with compact, high-speed, versatile bagging solutions that can adapt to any of your packing and bagging needs by offering Packaging Machines such as the Sprint Packaging Machine that is designed to increase your production rates and profit margins.

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