Arrowhead video celebrates beauty of bottled water recycling





Posted by Lisa McTigue Pierce, Executive Editor — Packaging Digest, 2/20/2013 1:23:15 PM

Arrowhead logoArrowhead Brand 100% Mountain Spring Water—the brand that introduced its new 0.5L ReBorn bottle made with 50 percent recycled plastic (rPET) and launched its “Recycling is a Beautiful Thing” campaign in November 2012—is taking another step toward educating consumers about the value of recycling with the unveiling of an innovative, new stop-motion video. The video supports the brand’s commitment to getting consumers excited about recycling and increasing recycling rates by featuring visuals that were created out of recycled materials. 

Produced by Bent Image Lab based in Portland, Ore., the one-minute video tells the story of the endless possibilities that can come from recycling. The video informs consumers that most recyclable plastic bottles actually end up in the trash—in California alone, more than 2.8 billion plastic bottles ended up in landfills in 2011[1]—but stresses that the more we recycle today, the more materials that can be reused tomorrow. The animatic eventually portrays a picture of a 3-D landscape, nature’s masterpiece, followed by an Arrowhead label from which the 0.5L ReBorn bottle emerges. 

The video was created to emphasize the message behind the brand’s “Recycling is a Beautiful Thing” campaign, which was launched in November 2012. “We’re excited to demonstrate that recycled materials have significant second life utility,” says Gigi Leporati, brand manager, Arrowhead 100% Mountain Spring Water. “If you look closely at the imagery in the video, you’ll see it translates some recyclable materials found in landfills into an artistic and environmentally thoughtful statement. Through this video, we hope to motivate consumers to recycle more and think about recycling in a new way.”


The interactive campaign is hosted on a dedicated tab on the Arrowhead brand Facebook page. In addition to the video, the page also highlights informative statistics about recycling and showcases still life and found object art pieces crafted from recycled materials. 

The 0.5L ReBorn bottle launch was celebrated in the San Francisco area with a volunteer recycling and beautification event in partnership with Keep California Beautiful (KCB) on America Recycles Day. To further assist local recycling efforts in San Francisco, Arrowhead unveiled four innovative solar-powered BigBelly waste and recycling stations at the event, which the brand is sponsoring for one year. 

To learn more about the Arrowhead ReBorn bottle and experience the beauty of recycling, please visit the brand on Facebook where you can also watch the new video and share it with your friends. To read more about NestleWaters North America’s commitment to sustainability, please visit

[1] CalRecycle. Calendar Year 2011 Report of Beverage Container Sales, Returns, Redemption and Recycling Rates.


Source: Nestle Waters North America






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The Compelling Costs of Bottled Water – Price Point Too High for Environment and Individuals

The Compelling Costs of Bottled Water – Price Point Too High for Environment and Individuals

Americans are appalled at the rising cost of gasoline that topped a gallon in May. Yet, we think nothing of paying a gallon for bottled water. To make the comparison even more perplexing consider that gasoline, for most people, is essential to everyday living while bottled water is optional, usually unnecessary and generally troublesome for an already troubled environment.

Turn on the Tap

According to the Think Outside the Bottle campaign, Americans are the world’s top consumers of bottled water while, ironically, the U.S. has one of the safest public water systems on the planet. So, why did the bottled water craze take the nation by storm? Some experts say it began as small status symbol, mimicking the bottled waters popular in France and Italy. But, as the sources of water changed and companies such as Coca Cola and Nestle entered the game, bottled water spilled over from simply posh to popular.

Too popular, according to nonprofit groups and environmental organizations. Americans spend a combined .7 billion annually on bottled water. The Container Recycling Institute (CRI) estimates that every person in the U.S. tosses 160 plastic bottles in the trash each year – or 8 out of every 10 bottles purchased. Given the preciousness of oil in the current economic climate, it’s also important to note that CRI says it takes 15 million barrels of oil per year to make plastic bottles for America’s bottled water addiction.

The Cost of Convenience

The convenience of bottled water has certainly added to its popularity. Think of Little League games, public events, road trips and that handy bottle at your desk. But now, as people become more aware of the environmental downsides of plastic containers and the questionable value of bottled water compared to tap water or filtered tap water, the tide may be turning.

A number of cities have ceased the once popular practice of providing bottled water for employees. In San Francisco, Mayor Gavin Newsom observed World Water Day in 2007 by canceling all the city’s bottled water contracts. Chicago and Salt Lake City followed suit. The popular Austin City Limits Music Festival stopped providing bottled water to its legion of volunteers and rewarded patrons who recycled bottles with a special T-shirt.

The world renown Chez Panisse in Berkeley calculated the carbon footprint of the bottles of sparkling water it imported from Italy and removed the bubbly from the menu. And, in Canada, a movement is sweeping the land. Students in colleges and high schools are protesting contracts with Coca-Cola and Pepsi for their bottled waters. The students are lapping up free, fresh water from school drinking fountains instead.

Questions of Quality

As bottled waters attract increased scrutiny, public water systems are measured against them for both cost and water quality. The cost factor is extremely compelling. A bottle of water costs a dollar and often more, depending upon the brand. Water from the tap costs about .00002 per ounce. If a city’s tap water is unpalatable due to chlorine treatment or other sanitizing chemicals, even the addition of a water filter to a faucet gets gallons of water for pennies a day.

Water quality is also variable in both bottled waters and public water supplies. According to the EPA, bottled water is not necessarily safer than water that flows from the tap. In fact, some bottled water is no more than treated (or untreated) tap water. Consumers are advised to read the label on bottled waters to learn the source and the method of treatment. More in-depth questions have to be addressed to the manufacturer. In contrast, specific information about public water systems, water quality and treatment are publicly available on the EPA’s website. The Environmental Working Group also has a tap water database where people can look up water quality and content by zip code.

Well Into the Future

But, the most compelling concern about water in plastic bottles is environmental. The Container Recycling institute says the amount of polyethylene terephthalate (PET) plastic bottles being recycled reached 1,170 million pounds in 2005 while the amount of PET bottles ending up in landfills reached 3,900 million pounds. That number includes some other beverages in PET containers but the institute says water bottles are the biggest problem. Many states offer no redemption incentives on water bottles and the plain, usually sugarless drink is just so popular.

Plastic water bottles in landfills do not rest in peace. They drift or are blown into other areas such as the Pacific Ocean where, according to CRI, they form a messy, toxic mass that is twice the size of Texas. It takes about 1,000 years for a plastic bottle to degrade into tiny pieces that, to fish and birds, often look like food. There is also increasing evidence that PET bottles and other plastic bottles may be a threat to human health.

Consumer Choice

So, what is a water-lover to do? First, the EPA and other experts advise giving your tap water a try. Some municipal systems, such as the one serving San Francisco, pour forth with crystal clear water from the High Sierra. Other communities, where there is heavy agricultural or industrial activity, may not be so fortunate. When contaminants and lead might be present, public systems use a variety of techniques to make drinking water safe. They are regulated by the EPA and frequent testing is federally mandated. That is to say the tap water is safe, but may not be taste tempting.

There are many effective filtering products on the market from faucet mounted filters to pitchers and filtered water dispensers. These devices remove contaminants and pollutants while improving the taste of water. They are quite affordable and provide families with assurance about the quality of water they use for drinking and cooking.

Once the source issue is solved, people will still want the convenience of portability. There is an increasing marketplace of containers for water, from personal water bottles made of reusable aluminum, stainless steel, ceramic and traditional glass. As awareness of the health dangers and environmental downside of plastic bottles spreads, a market-driven demand will result in even more choices for people who want fresh water at their side, wherever they may roam.

Visit us to learn how water filters can make your life better. For even better tasting water, try the new PUR flavor options.

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Green Apartment Living: How to Recycle in Your Apartment

Green Apartment Living: How to Recycle in Your Apartment

Recycling is important, but first and foremost: Use less whenever possible. Don’t think you can’t make a difference by recycling… recycling just one aluminum can saves the amount of energy required to run a TV for three hours! Before committing to recycling, here are a few, fun facts that TGM Associates would like to share that will help you understand the value of recycling.

If everyone in the US recycled a mere 1/10 of their newspaper print, 25 million trees could be saved each year.  Recycling 1 ton of paper will save 24,000 gallons of water. If every household in the US replaced 1 roll of 1000 sheet bathroom tissues with 100% recyclable rolls, we could save 373,000 trees, 1.48 million cubic feet of landfill space, and 155 million gallons of water.

Recycling in an apartment complex is easy to do. Simply follow these steps:

This should soon turn into a natural habit, as instinctive as breathing! Your recyclable containers will include: glass bottles and jars, pop cans, juice and food cans (empty and rinse cans to discourage animal visitors), aerosol cans, empty paint and spray cans, plastic bottles and jugs,  tubs & lids, clean aluminum foil, plates and pans. If you’re unable to determine whether an item is recyclable, simply look at the label; there should be the standard recycling symbol, which will often have some type of information along with the symbol saying that the entire product is recyclable or that only specific parts can be recycled. Bring your recyclables down in a carry bin.  These can be paper bags, cardboard boxes, laundry baskets, etc. NO plastic bags in the recycling carts as plastic bags contaminate the recyclables. Take the recyclables to the “recycling station” in your building. It will normally consist of separate carts, usually located where the garbage is dropped off.

Easy and fun tips to try when recycling from your apartment:

Join Freecycle to give away unwanted household items. Expand your awareness and educate yourself about recycling so that the process becomes more efficient over time. Fertilize plants with crushed egg shells. If you’re buying bottled water, buy it in large jugs instead of individual serving-sized containers; you can do this with juice and sodas, too. Remember to bring your cloth reusable bags every time you go to the store.

Most apartments should have a recycling program in conjunction with trash pick-up.  If not, you can do one of two things:  You can organize a recycling program by getting your neighbor’s involved. Or, use cardboard boxes in your apartment to collect recyclables – consider one box for newspapers, another for glass, cans and plastic bottles, and a third for mixed paper (cereal boxes, cardboard, envelopes, white paper, catalogs, etc.). Bring your recyclables to your closest recycling center. (But, don’t waste gas! Combine it with a trip you are making anyway.)

TGM Associates is an investment advisory firm with a focus on multifamily properties. TGM acquires, sells and manages apartment properties throughout the U.S.  TGM strives to provide the highest level of resident services and quality on-site management as part of a continual commitment to provide residents with a well-maintained apartment community and a comfortable place to live.

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