Trucard, from premium paper and board manufacturer Tullis Russell, has been selected by Chilean packaging specialists Faret. The board from the employee-owned company has been used to produce a twin-bottle presentation carton for international wine producers and distributers Anakena Chilean Wine.
The twin-bottle construction demanded a board of high quality and strength, robust enough to protect and carry two bottles. It also needed to carry the strong brand imagery and styling of this premium brand. Trucard 2 gloss 530 gsm, with its inherent strength and superb printability, was selected for the job. The printing and finishing processes used by Faret included a ‘double’ hit on the black for maximum density, metallic gold inks, gloss and matt spot UV varnishing and embossing.
Jaime Gonzalez, key account manager at Faret, specialists in printing premium carton packaging, commented: “Anakena Chilean wines required a high quality board strong enough on its own so that litho-lamination was not required. It also needed a smooth gloss surface capable of handling demanding print finishing techniques that would deliver a striking on-shelf visual impact. Tullis Russell’s trucard 2 gloss 530gsm provided the solution and we are very pleased with the result.”
Rosario Carvajal, graphic designer at Santiago-based Anakena Chilean wine added: “We are delighted with the look and feel of our wine boxes which reflect perfectly the premium nature of our wines.”
Malcolm Sinclair, sales director at Tullis Russell commented: “The premium drinks sector is still one of the big growth markets across the world. Demand from brand holders for carton board that allows them to create real differentiation for their brands, not only in the way they look on the shelf but also what the packaging says about the brand through the feel and texture of the carton, fits perfectly with Trucard. Trucard offers the largest range of any SBS cartonboard on the market today with an unrivalled variety of coated and uncoated surfaces, environmental options and weights up to 780 gsm.”
Trucard offers the largest range of any SBS cartonboard on the market today with an unrivalled variety of surfaces weights and environmental options. The whole range, both coated and uncoated is FSC certified with many 50% post-consumer waste recycled options available. The entire portfolio uses a twin-wire base, creating a true cartonboard, which guarantees outstanding bulk, stiffness and dimensional stability and delivers exceptional print and converting performance.
Tullis Russell is a leading independent papermaking and speciality coating company.
Tullis Russell is unlike other companies in the industry: it is entirely employee-owned with a strong emphasis on the empowerment of all employees to work as partners rather than just suppliers, in order to develop and deliver the very best products for our clients. Founded in 1809, the Company has built an outstanding global reputation for producing high quality paper and boards for use in the graphical, cards, covers and premium packaging markets and for its expertise in the speciality coating market.
Strategically located in Chile’s capital and largest city, Santiago de Chile, Faret specializes in the printing of folding carton packaging (pharmaceutical, cosmetic, industrial packaging). Since it was established the company has earned a reputation for delivering quality.
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