Novelis launches world’s first certified recycled-content aluminum beverage can






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Posted by Lisa McTigue Pierce, Executive Editor — Packaging Digest, 5/3/2013 9:43:21 AM





 

Novelis evercan

 

Novelis, the world leader in aluminum rolling and recycling, has announced the commercial availability of the industry’s first independently certified, high-recycled content aluminum designed specifically for the beverage can market. With a minimum of 90 percent recycled aluminum, the Novelis evercan aluminum beverage can body sheet will allow beverage companies to deliver soft drinks, beer and other popular beverages in a low-carbon footprint consumer package. 

“We are excited to be able to deliver yet another tangible result of our commitment to sustainable aluminum product innovation,” says Phil Martens, Novelis president/CEO. “Our Novelis evercan high-recycled content beverage can body sheet, backed by the industry’s first independent certification program, represents tremendous progress in sustainable consumer products packaging. As the world’s leading supplier of aluminum beverage can sheet, this is an important step toward delivering on our ultimate vision of an aluminum can with up to 100 percent recycled content.”

Novelis evercan aluminum sheet has been certified for high-recycled content by SCS Global Services, a trusted leader in third-party environmental, sustainability and food quality certification, auditing, testing and standards development. Novelis is initially offering aluminum can body sheet guaranteed to contain at least 90 percent recycled content. When combined with the can end made of a different alloy during the can making process, the new Novelis evercan will enable beverage companies to market their beverages in standard 12-oz aluminum cans certified as made from a minimum of 70 percent recycled content. The Novelis evercan aluminum beverage can body sheet is commercially available now in North America and Europe, and will be available worldwide later this year.

The company’s efforts to increase the recycling of beverage cans is a key component of its plan to dramatically increase the recycled content of its products across its global operations to 80 percent by 2020. Already the world’s largest recycler of aluminum, Novelis has announced capital investments of close to $500 million over the last two years that will double global recycling capacity to 2.1 million metric tons by 2015. Recycling aluminum requires 95 percent less energy, and produces 95 percent fewer greenhouse gas emissions (GHGs), than manufacturing primary aluminum. 

“This first phase of the Novelis evercan high-recycled content initiative serves as a critical catalyst for Novelis to work more closely with consumer brand customers, our supply chain partners and other community stakeholders to increase end-of-life recycling of used beverage containers,” says John Gardner, Novelis chief sustainability officer. “We encourage wide participation from other aluminum suppliers, beverage and packaging companies, retailers and distributors, recyclers, municipalities, environmental groups and consumers themselves in promoting the use of more sustainable consumer packaging through aluminum recycling.”

For more information about Novelis evercan aluminum beverage can sheet, including an infographic and video, visit www.novelis.com/evercan.

Quotes from partners and supporters:
• SCS Global Services managing director Stowe Hartridge-Beam:
“We are pleased to have independently certified the exceptionally high levels of recycled content in Novelis’ aluminum can sheet, which represents a new benchmark of performance in an industry that has been long known for its recycling efforts. Novelis’ proven performance is evidence of its commitment to preserving natural resources, reducing waste and advancing sustainability.” 

• Stuart L. Hart, SJ Johnson chair in sustainable enterprise professor, Cornell University, and author of “Capitalism at the Crossroads”:
“Novelis’ launch of the evercan is an important part of its larger strategy to de-link the production of aluminum from greenhouse-gas intensive bauxite mining and primary aluminum production. Through their imagination and collaboration across the supply chain, they are reinventing the aluminum industry.” 

• Jonathon Porritt, founder/director, Forum for the Future:
“This is a really exciting development. The benefits of using recycled rather than prime-based aluminum are well understood, and for Novelis to be able to guarantee 90 percent recycled content beverage can body sheet represents a real breakthrough.”

 

Source: Novelis

 

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Think like champions






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Empowering packaging engineers to make a difference, combined with the continued development of and investment in sustainable materials, ensures a bright future.


Lisa McTigue Pierce, Executive Editor — Packaging Digest, 4/1/2013 6:09:00 PM





 

 

VISIONARY: DELL

Dell’s revolutionary packaging innovations—such as bamboo and mushroom packaging—make it easier for customers to be “green,” enhance the brand experience and promote a healthier supply chain. By building an innovation pipeline, Dell has become a world leader in sustainable packaging, reducing its packaging material use by more than 20 million pounds, saving more than $18 million and contributing to a top-five placing in Newsweek’s U.S. Green Rankings for the past four years.

Oliver CampbellOliver Campbell
Oliver Campbell, director of procurement for packaging and packaging engineering at Dell, shares his inspiration and vision for the future.


Q: What is the most pressing problem in packaging today and why?


A: Creativity, and the ability to synthesize ideas to create innovative advantage. Packaging is currently undergoing rapid transformation in three major areas: One, customers are demanding greener packaging; two, governments worldwide are doing the same through increased regulation; and, three, investment dollars are flowing into new technologies. When coupled with a projected 1 billion increase in global population-which is like adding another India or China-in 12 short years, those who succeed will innovate to provide cost-competitive packaging that supports an empowering future that people are demanding.

 

Q: How do you motivate your team in packaging R&D?


A: I coach my team to think like champions—to take the smart risks. Nearly everyone has a special project. Not all projects pan out, but they are all interesting. It works because it’s more about the team than the individual. We help each other, share the credit and believe in making a difference. Maybe it’s corny, but it’s amazing how powerful this type of culture can be.


Q: Who has influenced you the most in packaging and how?


A: Hands down, it’s Bill McDonough and Michael Braungart who have been my inspiration. “Cradle to Cradle’s” contrast of “doing good” rather than just “doing less bad” deeply influenced my thinking when developing bamboo and mushroom packaging. The book also served as a cultural marker that the world is changing; it said, “It’s OK to think this way, and this is where the next profitable opportunities lie.” I have a signed first edition copy that I treasure.

Q: What are some of the most exciting packaging projects im which you’ve been involved? 


A:
The projects we work on just seem to get better and better, so stay tuned! The industry now has more capability and openness to pursue our ideas. But definitely the best moment was when I told my engineers we were going to make mushroom packaging. They looked at me like I was crazy. I told them they would make history, and they did.


Q: Where is the industry headed?


A:
The future of packaging looks bright. Investment capital continues to move into the development of sustainable materials. I think it has to for the reasons outlined above. We know the leaders in this sector, and it has been phenomenal to see their growth.

 

BOLD STEPS

Exploring alternative renewable materials for packaging, such as bamboo and mushrooms, nets Dell top spots in various “green” lists, attention in the press and the respect of eco-conscious consumers.

Dell MultipackDell Multipack

2007 – Dell introduces the Multipack server packaging option, which eliminates up to half of the packaging materials. Up to four 1U rack height servers or 10 blade servers can be delivered in a single box with an integrated pallet. Customers ordering delivery of multiple products at one time can take advantage of this highly efficient delivery option. Collateral materials can be reduced by up to 75 percent, too: Only one set of product manuals and CDs is included in each box, further reducing paper use and material waste.

 

2008 – Dell launches its “three Cs” packaging strategy, which focuses on the cube (packaging volume), content (what it’s made of) and curbside recyclability of its packaging materials. The goal is to save more than $8 million and eliminate approximately 20 million pounds of packaging material by 2012.

 

2009 – Dell begins shipping its Dell Inspiron Mini 10 and Mini 10v netbooks with cushions made from bamboo, a highly renewable material that serves as an alternative to foams often used in packaging.

Dell bamboo packagingDell bamboo packaging

The global “green” enterprise IT study released by Strategic Oxygen and Cohn & Wolfe reveals Dell as the No. 1 green technology brand.

2010 – At No. 1, Dell tops Newsweek’s list of America’s Greenest Companies.

 

Dell’s bamboo packaging is certified “compostable” in municipal and industrial aerobic composting facilities, receiving D-6400 certification from the American Society for Testing and Materials (ASTM).

 

Since 2008, the company has increased the amount of recycled content in its packaging to approximately 32 percent.

 

Dell mushroom packagingDell mushroom packaging2011 – After testing cushioning made from a new “rapid renewable” material—mushrooms—Dell says it is ready to use the EcoCradle mushroom-based packaging from Ecovative (www.mushroompackaging.com) commercially in a pilot with its PowerEdge R710 servers to help reach its waste reduction goal.

 

Dell’s 3Cs strategy earns the 3R Packaging Merit Award from Singapore’s National Environment Agency.

 

Dell ranks No. 8 on Interbrand’s 2011 Best Global Green Brands list.

 

2012 – Dell announces that it has eliminated more than 20 million pounds of packaging material since 2008. It exceeds its goals by reducing the volume of its packaging more than 12 percent, increasing the amount of recycled and renewable content up to 40 percent and ensuring that up to 75 percent of its packaging is recyclable or compostable at curbside.

 

Dell appears again on Interbrand’s Best Global Green Brands list, moving up to No. 7.

 

The Green Supply Chain CHaINA award by the Global Supply Chain Council, Asia’s leading professional organization in supply chain management, acknowledges Dell for greening its supply chain with bamboo packaging.

 

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Hooven-Dayton Solidifies its Spot among Label Industry Leaders with the EFI Radius ERP Solution

EFI (Nasdaq: EFII), a world leader in customer-focused printing and packaging industry innovation, today announced that Hooven-Dayton Corporation, one of the 200 largest printing and packaging companies in North America, has upgraded to the EFI Radius ERP system as its business management solution.

“We explored a number of options for upgrading our ERP software and in the end we determined that EFI Radius will provide the most robust solution to our needs. The EFI team was able to demonstrate a solid product and a firm knowledge of our industry,” explained Kim Wright, chief operating officer at Hooven-Dayton.

EFI is the world’s largest MIS/ERP provider focused exclusively on the printing, packaging and label markets. Miamisburg, Ohio-based Hooven-Dayton joins the tens of thousands of companies around the world that have partnered with EFI to proactively manage their businesses and become increasingly streamlined, efficient, informed and profitable.

“Selecting a software partner is long term strategic decision,” said David Taylor, general manager, EFI Radius. “EFI is proud to partner with Hooven-Dayton and pleased that the company recognizes EFI Radius as the market leader for business software in the packaging market.”

Like many other companies running older, often disconnected systems, Hooven-Dayton simply outgrew its previous system.

“We needed to find an ERP that could keep up with our rapid growth and demand for information,” says Wright. “We are confident that EFI Radius is going to increase our efficiency by allowing us quick, reliable access to our data – the critical information we need to better understand our business – to help us make more informed, proactive decisions and to enable us to serve our customers faster and more effectively.”

Hooven-Dayton is excited about its Radius implementation, according to Wright, and is fully aware of the value of working with a team experienced in the process. “The fact that EFI has such an extensive range of experience implementing ERP systems for other label printers gives us great confidence,” he said. “They have a solid implementation plan that has been tested, tweaked and proven. We can’t wait to start using it.”

EFI Radius is part of EFI’s complete end-to-end workflow portfolio, which also includes e-commerce and web-to-print solutions, digital front ends, and digital inkjet printers.

About EFI
EFI is a worldwide provider of products, technology and services leading the transformation of analog to digital imaging. Based in Silicon Valley, with offices around the globe, the company’s powerful integrated product portfolio includes digital front-end servers; superwide, wide-format, label and ceramic inkjet presses and inks; production workflow, web to print, and business automation software; and office, enterprise and mobile cloud solutions. These products allow users to produce, communicate and share information in an easy and effective way, and enable businesses to increase their profits, productivity, and efficiency.

The EFI logo is a registered trademark of Electronics For Imaging, Inc. in the U.S. and/or certain other countries. EFI is a trademark of Electronics For Imaging, Inc. in the U.S. and/or certain other countries. All other terms and product names may be trademarks or registered trademarks of their respective owners, and are hereby acknowledged.

Nothing herein should be construed as a warranty in addition to the express warranty statements provided with EFI products and services.

This news release contains forward-looking statements, that are statements other than statements of historical fact including words such as “anticipate”, “believe”, “estimate”, “expect”, “consider”, “plan” and similar, any statements related to strategies or objectives of management for future operations, products, development, performance, any statements of assumptions or underlying any of the foregoing and any statements in the future tense. Forward-looking statements are subject to certain risks and uncertainties that could cause our actual or future results to differ materially. For further information regarding risks and uncertainties associated with EFI’s businesses, please refer to the risk factors section in the Company’s SEC filings, including, but not limited to, its annual report on Form 10-K and its quarterly reports on Form 10-Q. EFI undertakes no obligation to update information contained herein, including forward-looking statements.

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

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White House rolls with sustainable Easter egg packaging






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Posted by Jenni Spinner, Senior Editor — Packaging Digest, 3/29/2013 10:37:00 AM





 

Souvenir Easter egg from White House egg roll in sustainble packaging. Photo: Monica GurzenskiThe White House Easter Eggs themselves, and the boxes they come in, are made from the wood products certified to have come from sustainably managed forests.

For the fifth straight year, the National Park Foundation has packaged the official White House Easter Egg in a gift box made from paperboard certified to the Sustainable Forestry Initiative (SFI) Standard. The souvenir Easter Egg itself is made of U.S. wood certified by the Forest Stewardship Council (FSC).

 

Please visit this page on Monday for more information about the Easter Eggs and sustainable packaging. Until then, have a great holiday!







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DISC Adds "Smart" High Performance Komori Press

DISC, a leading source of specialty packaging solutions for more than 40 years, announced today the addition of a customized Komori LSX offset press to its roster of advanced printing and finishing equipment.  Komori America — a division of Komori, Inc., a world leader in print technology — has configured its flagship, high-performance LSX series to meet DISC’s exclusive specifications.  The new press will provide greater versatility, productivity and value-added capabilities for its clients in the Beauty, Entertainment and Healthcare industries.

“We are extremely excited by the range of choices this advanced press will afford our clients,” said Margaret Krumholz, president of DISC.  “We have always been a forward leaning company, dedicated to investing in the latest technologies to keep us ahead of the curve.  This investment underscores our commitment to provide customers with every advantage possible, from cost-savings to enhanced quality and accelerated speed to market.”

This press was designed to DISC’s exacting specifications for high output, high quality printing on a variety of substrates.  The customized Komori LSX is a 40″ 12-unit press that includes two coaters and two drying units.  It is rich with technology and grounded in integrated self-learning capability, artificial intelligence, a two-camera defect detection system, closed loop inking and registration, and much more.  All of this technology combines to provide clients with unparalleled quality and consistency.

“We operate in a very competitive environment,” said John Rebecchi, DISC senior vice president of marketing and business development.  “Our clients expect us to continually raise the bar for quality and innovation and to take the lead in delivering packaging that helps their products stand out from the pack.  With this new technology, we have no doubt that we will achieve those results.”

About DISC
DISC is a leading producer of packaging and print for the beauty, healthcare, private label, entertainment media, and consumer products industries.  Headquartered in Hauppauge, New York, DISC is a privately held company whose manufacturing facilities are located in California, New Jersey and New York.  FSC, SFI and PEFC Chain of Custody certified and an EPA Green Power Partner, the company promotes sustainable packaging practices through its DISCover Green program and manufactures under strict compliance to ISO 9001:2008 and FDA GMP standards.  DISC offers a range of advanced capabilities for prepress and design services, digital, flexo and offset printing, and finishing and converting for paperboard, plastic and mini-flute corrugate packaging as well as pressure-sensitive and extended-content labels.

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

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Package lightweighting: How far is too far?






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Posted by Rick Lingle, Technical Editor — Packaging Digest, 3/14/2013 10:16:21 AM





VIDEO: In this exclusive interview conducted by Packaging Digest Executive Editor Lisa Pierce, PepsiCo senior director of beverage packaging R&D explains the delicate balance between optimizing a package for sustainability and maintaining a quality usage experience for the consumer.

 

To view this video at YouTube, click here.







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